The Power of Empathy

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Stanford Graduate School of Business Marketing Professor Jennifer Aaker explores the value of harnessing empathy to design products and improve the performance of employees.

Takeaways:
–Empathy, understanding how others think and feel, is what connects us
–New technology like virtual reality is making it even easier to teach empathy

For more from Professor Aaker, watch these videos:
–How to Use Humor to Improve Creativity, Health, & Relationships: http://stanford.io/1Ubr1wP
–Why It Matters to Have Purpose in Your Life: http://stanford.io/1SmF56Z

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  • Empathy is, at its simplest, awareness of the feelings and emotions of other people. It is a key element of Emotional Intelligence, the link between self and others, because it is how we as individuals understand what others are experiencing as if we were feeling it ourselves.
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