Learn the secrets of setting up a winning Google Places page that search engines love to rank. This step-by-step guide shows you how to set up a local business listing that stands out from the crowd and ranks high in search engine results.
3. ABOUT THE AUTHOR
An experienced online marketing strategist with a keen eye for aligning online
and offline marketing for maximum effectiveness and profits, Daniel knows what
it takes for a local business to achieve great results from Internet marketing.
A seasoned marketer with more than eight years of online marketing
experience, Daniel is committed to doing his share in helping build strong and
vibrant local communities by educating business owners on how to leverage the
power of the Internet for business growth.
He holds a Bachelor of Commerce degree in Marketing from Concordia’s John
Molson School of Business and a Graduate Certificate in Internet Business from
McGill University. He also has a degree in Electrical Engineering from a previous
life.
ABOUT STANDOUT LOCAL
Standout Local is a full-service, local Internet advertising agency dedicated to
helping business owners grow their businesses using online marketing.
With a focus on strategic alignment of your online and offline marketing,
Standout Local can help you transform your website into a full-time
moneymaker.
Services offered include: training and consultation, local and national SEO, PPC
management, email marketing, and lead generation.
For more information, please visit: http://www.standoutlocal.com
4. TABLE OF CONTENTS
Introduction ............................................................................................................5
Setting Up Your Places Page ...................................................................................7
What Makes A Winning Places Page ...................................................................7
Getting Started........................................................................................................8
Filling out the Basic Information .......................................................................10
Business Name...................................................................................................11
Business Address ...............................................................................................11
Phone Number ..................................................................................................12
Email Address ....................................................................................................13
Website..............................................................................................................13
Description.........................................................................................................13
Category.............................................................................................................14
Service Area and Locations Settings ..................................................................14
Hours of Operations and Payment Options ......................................................15
Photos ................................................................................................................15
Ninja Photo Trick ............................................................................................16
Videos ................................................................................................................17
Adding A Video To Your Places Page..............................................................18
Geo-Tagging Your Videos ...............................................................................19
Additional Details ..............................................................................................20
Verifying Your Ownership .....................................................................................21
Adding Coupons and Offers To Your Page ........................................................22
Other Search Engines ............................................................................................23
Where to Go From Here .......................................................................................23
Helpful Resources .................................................................................................25