START MM14CH! 
@telmiger
THE BMS SCREW 
Completely fictional. 
Based on 25 years of experience in 
communication, marketing and 
consulting.
Here for you today! 
Thomas Elmiger 
Senior Consultant Internet and Online Marketing 
twitter.com/telmiger 
ch.linkedin.co...
STÄMPFLI 
COMMUNICATION 
,3)5#*.#*+! 
STÄMPFLI 
PRODUCTION 
STÄMPFLI 
PUBLICATION SYSTEMS 
STÄMPFLI 
PUBLISHING 
SERVICE 
...
WHERE TO IMPROVE 
YOUR PRODUCT DATA! 
The more publications, products and languages 
are essential for your business, the ...
WHY 
do we have to improve product data?
,	-+,(*+'(/! 
STÄMPFLI LTD. 7
Sell solutions 
not only products.
,	-+,(*+'(/! 
? 
STÄMPFLI LTD. 9
Make features 
accessible and valuable.
,-*+#'!'(/+! 
Screw Product Data 
 Article number: X123456 
 Supplier article number: Y.7890.9 
 Name: BRAND BMS 3.5 x 40 ...
'%#'	,%(!-! 
PROCUREMENT 
view 
STÄMPFLI LTD. 12
,,*#',	,%(!-1+! 
Screw Product Data 
 Article number: X 123.456 
 Name: BMS 3.5 x 40 TX 
 Pictures 
 Dimensions, instructi...
*#',
(-',,#('! 
PUSH 
channel 
STÄMPFLI LTD. 14
,,()'(/+! 
Screw Product Data 
Additional information 
 Category: Screws  Stainless  BRAND 
 Applications: brick, concrete...
,,()(/+! 
PULL 
channel 
STÄMPFLI LTD. 16
(/,%%
#,+(!,*! 
Customer 
Catalogue 
Search 
Engines 
ERP Magento 
#NOT 
STÄMPFLI LTD. 17
),##2,#('! 
ERP Magento Search Catalogue Customer 
Engines 
STÄMPFLI LTD. 18
Improve product data 
for your customers 
and for efficient publication processes.
#'!%(-*-%,#	''%-%#+#'!! 
Content Processing Channels 
add structure visualize personalize 
PIM 
database 
STÄMPFLI LTD. 20
#,(-,)*(.#' 
(*#'!',(! 
ERP Magento 
STÄMPFLI LTD. 21
#,(-,0)(*,!',(
,! 
ERP Magento 
STÄMPFLI LTD. 22
Improve product data 
wherever it fits your processes.
-+,#('+,(+$! 
What are the systems primary tasks? 
What is it best at? 
Who creates input, what do these people know? 
ERP...
)*(.*(-,
,! 
ERP PIM Magento 
article data 
quantities 
stock 
pricing 
separate values from 
units 
publication-specific ...
Use product data 
to build better solutions.
Customers don’t want to buy a screw. 
they want to fix something. 
THANK YOU 
Tell @telmiger what you think. 
#mm14ch
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Pim magento-mm ch14-t_el_mac_1o

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Thomas Elmiger Meet Magento 24. Oktober 2014

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Pim magento-mm ch14-t_el_mac_1o

  1. 1. START MM14CH! @telmiger
  2. 2. THE BMS SCREW Completely fictional. Based on 25 years of experience in communication, marketing and consulting.
  3. 3. Here for you today! Thomas Elmiger Senior Consultant Internet and Online Marketing twitter.com/telmiger ch.linkedin.com/in/elmiger STÄMPFLI LTD. 3
  4. 4. STÄMPFLI COMMUNICATION ,3)5#*.#*+! STÄMPFLI PRODUCTION STÄMPFLI PUBLICATION SYSTEMS STÄMPFLI PUBLISHING SERVICE STÄMPFLI INTERNET STÄMPFLI LTD. 44
  5. 5. WHERE TO IMPROVE YOUR PRODUCT DATA! The more publications, products and languages are essential for your business, the more you should consider single source publishing. ERP PIM Magento Magento Magento
  6. 6. WHY do we have to improve product data?
  7. 7. , -+,(*+'(/! STÄMPFLI LTD. 7
  8. 8. Sell solutions not only products.
  9. 9. , -+,(*+'(/! ? STÄMPFLI LTD. 9
  10. 10. Make features accessible and valuable.
  11. 11. ,-*+#'!'(/+! Screw Product Data Article number: X123456 Supplier article number: Y.7890.9 Name: BRAND BMS 3.5 x 40 TX 100pcs Package: box Units per package: 100 Price 100 pcs: 5 Price 1000 pcs: 4.5 Long description: 410 bright hardened stainless steel Category: 1 (= fastening) PROCUREMENT view ERP STÄMPFLI LTD. 11
  12. 12. '%#' ,%(!-! PROCUREMENT view STÄMPFLI LTD. 12
  13. 13. ,,*#', ,%(!-1+! Screw Product Data Article number: X 123.456 Name: BMS 3.5 x 40 TX Pictures Dimensions, instructions Logos Packaging Features PUSH channel TYPE DIMENSIONS ø x L Brand PACKAGE Box CHF per 100* BMS 3.5 x 40 TX 3.5 x 40 mm 100 pcs 5.– *please ask for bigger quantities STÄMPFLI LTD. 13
  14. 14. *#', (-',,#('! PUSH channel STÄMPFLI LTD. 14
  15. 15. ,,()'(/+! Screw Product Data Additional information Category: Screws Stainless BRAND Applications: brick, concrete Customer review PULL channel Type Ø mm Awesome screws L mm for brick! Use nylon plugs. Quantity per entity Entity type Magento Price entity Price per 10 BMS 3.5 x 40 TX 3.5 40 100 box 5.– 45.– STÄMPFLI LTD. 15
  16. 16. ,,()(/+! PULL channel STÄMPFLI LTD. 16
  17. 17. (/,%%
  18. 18. #,+(!,*! Customer Catalogue Search Engines ERP Magento #NOT STÄMPFLI LTD. 17
  19. 19. ),##2,#('! ERP Magento Search Catalogue Customer Engines STÄMPFLI LTD. 18
  20. 20. Improve product data for your customers and for efficient publication processes.
  21. 21. #'!%(-*-%,# ''%-%#+#'!! Content Processing Channels add structure visualize personalize PIM database STÄMPFLI LTD. 20
  22. 22. #,(-,)*(.#' (*#'!',(! ERP Magento STÄMPFLI LTD. 21
  23. 23. #,(-,0)(*,!',( ,! ERP Magento STÄMPFLI LTD. 22
  24. 24. Improve product data wherever it fits your processes.
  25. 25. -+,#('+,(+$! What are the systems primary tasks? What is it best at? Who creates input, what do these people know? ERP PIM Magento STÄMPFLI LTD. 24
  26. 26. )*(.*(-, ,! ERP PIM Magento article data quantities stock pricing separate values from units publication-specific structures information pictures translations separate values from units data that can‘t be imported landing pages customer data actions feedback STÄMPFLI LTD. 25
  27. 27. Use product data to build better solutions.
  28. 28. Customers don’t want to buy a screw. they want to fix something. THANK YOU Tell @telmiger what you think. #mm14ch
  29. 29. *#,+! Pictures Title: Meet Magento Switzerland Screw: composing by @telmiger Printed documents: Bossard/ACE via Stämpfli AG Box and instructions: efco.ch Brick and torx: en.wikipedia.org/wiki/Brick – en.wikipedia.org/wiki/Torx Icons: Copyright Stämpfli AG, Bern Screenshots google.com/ncr duckduckgo.com Wood screws: lowes.com ERP Online Shop: #nonmention STÄMPFLI LTD. 28

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