Pim magento-mm ch14-t_el_mac_1o

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PIM Magento
Thomas Elmiger Meet Magento 24. Oktober 2014

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Pim magento-mm ch14-t_el_mac_1o

  1. 1. START MM14CH! @telmiger
  2. 2. THE BMS SCREW Completely fictional. Based on 25 years of experience in communication, marketing and consulting.
  3. 3. Here for you today! Thomas Elmiger Senior Consultant Internet and Online Marketing twitter.com/telmiger ch.linkedin.com/in/elmiger STÄMPFLI LTD. 3
  4. 4. STÄMPFLI COMMUNICATION ,3)5#*.#*+! STÄMPFLI PRODUCTION STÄMPFLI PUBLICATION SYSTEMS STÄMPFLI PUBLISHING SERVICE STÄMPFLI INTERNET STÄMPFLI LTD. 44
  5. 5. WHERE TO IMPROVE YOUR PRODUCT DATA! The more publications, products and languages are essential for your business, the more you should consider single source publishing. ERP PIM Magento Magento Magento
  6. 6. WHY do we have to improve product data?
  7. 7. , -+,(*+'(/! STÄMPFLI LTD. 7
  8. 8. Sell solutions not only products.
  9. 9. , -+,(*+'(/! ? STÄMPFLI LTD. 9
  10. 10. Make features accessible and valuable.
  11. 11. ,-*+#'!'(/+! Screw Product Data Article number: X123456 Supplier article number: Y.7890.9 Name: BRAND BMS 3.5 x 40 TX 100pcs Package: box Units per package: 100 Price 100 pcs: 5 Price 1000 pcs: 4.5 Long description: 410 bright hardened stainless steel Category: 1 (= fastening) PROCUREMENT view ERP STÄMPFLI LTD. 11
  12. 12. '%#' ,%(!-! PROCUREMENT view STÄMPFLI LTD. 12
  13. 13. ,,*#', ,%(!-1+! Screw Product Data Article number: X 123.456 Name: BMS 3.5 x 40 TX Pictures Dimensions, instructions Logos Packaging Features PUSH channel TYPE DIMENSIONS ø x L Brand PACKAGE Box CHF per 100* BMS 3.5 x 40 TX 3.5 x 40 mm 100 pcs 5.– *please ask for bigger quantities STÄMPFLI LTD. 13
  14. 14. *#', (-',,#('! PUSH channel STÄMPFLI LTD. 14
  15. 15. ,,()'(/+! Screw Product Data Additional information Category: Screws Stainless BRAND Applications: brick, concrete Customer review PULL channel Type Ø mm Awesome screws L mm for brick! Use nylon plugs. Quantity per entity Entity type Magento Price entity Price per 10 BMS 3.5 x 40 TX 3.5 40 100 box 5.– 45.– STÄMPFLI LTD. 15
  16. 16. ,,()(/+! PULL channel STÄMPFLI LTD. 16
  17. 17. (/,%%
  18. 18. #,+(!,*! Customer Catalogue Search Engines ERP Magento #NOT STÄMPFLI LTD. 17
  19. 19. ),##2,#('! ERP Magento Search Catalogue Customer Engines STÄMPFLI LTD. 18
  20. 20. Improve product data for your customers and for efficient publication processes.
  21. 21. #'!%(-*-%,# ''%-%#+#'!! Content Processing Channels add structure visualize personalize PIM database STÄMPFLI LTD. 20
  22. 22. #,(-,)*(.#' (*#'!',(! ERP Magento STÄMPFLI LTD. 21
  23. 23. #,(-,0)(*,!',( ,! ERP Magento STÄMPFLI LTD. 22
  24. 24. Improve product data wherever it fits your processes.
  25. 25. -+,#('+,(+$! What are the systems primary tasks? What is it best at? Who creates input, what do these people know? ERP PIM Magento STÄMPFLI LTD. 24
  26. 26. )*(.*(-, ,! ERP PIM Magento article data quantities stock pricing separate values from units publication-specific structures information pictures translations separate values from units data that can‘t be imported landing pages customer data actions feedback STÄMPFLI LTD. 25
  27. 27. Use product data to build better solutions.
  28. 28. Customers don’t want to buy a screw. they want to fix something. THANK YOU Tell @telmiger what you think. #mm14ch
  29. 29. *#,+! Pictures Title: Meet Magento Switzerland Screw: composing by @telmiger Printed documents: Bossard/ACE via Stämpfli AG Box and instructions: efco.ch Brick and torx: en.wikipedia.org/wiki/Brick – en.wikipedia.org/wiki/Torx Icons: Copyright Stämpfli AG, Bern Screenshots google.com/ncr duckduckgo.com Wood screws: lowes.com ERP Online Shop: #nonmention STÄMPFLI LTD. 28

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