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STADTGESTÖBER 
THE CITY IN YOUR LIVING ROOM 
@stadtgestoeber
Problems through E-Commerce for local retail 
https://www.flickr.com/photos/fanofretail/15070347171 
PROBLEM #1 
Revenue losses for 
local retailers
PROBLEM #2 
Abandoned 
downtown areas 
https://www.flickr.com/photos/cmdrcord/8086581623
PROBLEM #3 
Strong environmental impact of long 
delivery routes 
https://www.flickr.com/photos/herosjourneymythology45surf/14892505600
NUTZER-PROBLEM #1 
WHERE do i find WHAT 
in my city? 
https://www.flickr.com/photos/doctabu/342220423
NUTZER-PROBLEM #2 
Slow and polluting 
delivery 
https://www.flickr.com/photos/photiste/8904138050
NUTZER-PROBLEM #3 
No personal advice for online purchases 
https://www.flickr.com/photos/kingcounty/9508888225
THE SOLUTION 
One online marketplace 
for local retail 
! 
Increasing revenue for local retail 
Revitalization of inner cities 
Environmentally friendly 
Customers find information more easily 
Fast delivery 
Good and independent advice 
✓ 
✓ 
✓ 
✓ 
✓ 
✓
Our platform 
Stadtgestöber
APP for iOS and Android 
Store-Page Product-Page Product-List
APP for iOS and Android 
Scan-View Navigation Categories
Web-Application for Customers 
Entry-Page Store-Page
Web-Application for Customers 
Product-List Product-Page
Administration-Backend for retail 
Dashboard Product List Administration
Administration-Backend for retail 
Product Administration
Mission 
„We want consumers to go back 
to local retailers“ 
! 
„We want customers to buy goods 
from the nearest point available“
Mission
Concept
Revenue model
Market 
Marketshare 2013 
Local retail E-Commerce 
7 % 
93 % 
Marketshare 2020 
(forecast) 
Local Retail 
Classic E-Commerce 
Local and Mobile Commerce 
10 % 
20 % 
70 % 
http://www.e-commerce-magazin.de/ecm/news/mindestens-20-prozent-online-anteil-im-handel-bis-2020 
http://de.statista.com/statistik/daten/studie/201859/umfrage/anteil-des-e-commerce-am-einzelhandelsumsatz/ 
http://www.ehi.org/presse/pressemitteilungen/detailanzeige/article/stationaerer-einzelhandel-bleibt-stark.html
Marketshare in local and mobile commerce by 2020 
Predicted position of Stadtgestöber in a market with a possible valuation 
of 50 bn. € in Germany by app. 20% in the field of local and mobile commerce 
Stadtgestöber Local Solutions 
80 % 
20 %
Scalability 
We don’t want to be the jack of all trades, 
but want to enable our partners to connect 
with our platforms. 
! 
To reach our goal to make it as simple as 
possible for our customers to use all 
this services.
Scalability 
POS LCBM* 
STRATEGIC PARTNERSHIPS IN SALES ETC. 
Stadtgestöber 
E-Commerce 
Platforms 
Print 
Advertising 
* Location-/Context-based Marketing 
Logistics
Growing base of local retailers 
30 
22,5 
15 
7,5 
0 
April Mai Juni Juli August
Growing base of users/visitors 
2000 
1500 
1000 
500 
0 
April Mai Juni Juli August
Future and possibilities 
There are 76 cities and 595 medium-sized cities in germany. 
We will have at least 5 local retailers as clients 
in every one of them until 2016.
Future and possibilities 
To achieve this ambitious plan, we are already working 
with strong partners. 
Right now, we are searching for partners who 
help to promote our platform to customers.
Future and possibilities 
Strategy for 2015 
Expansion of the distribution 
channel 
Offline-/Online-Marketing 
for Stadtgestöber 
Expand our platform with 
logistics and SCM* 
Research in international 
markets 
*Supply-Chain Management
Team 
Marcel Holle (26) 
- B.Sc. Informatics 
- worked at IBM 
(San José, 
California, USA) 
- Developer 
Martin Christof(24) 
- worked at 
Fraunhofer IGD 
- Student B.Sc. 
Business 
Administration 
- CEO 
Sven Schannak (24) 
- worked at 
Fraunhofer IGD 
- worked as 
- editor for t3n Linux 
Magazin and dr. web 
- worked as freelancer 
- Developer 
Tobias Gebhardt (25) 
- B.Sc. Business 
Administration 
- Regional Representative 
for BVDS* 
- Student M.Sc. 
Innovation 
Management (Denmark) 
- Marketing 
*Bundesverband Deutsche Startups

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Pitchdeck Stadtgestöber

  • 1. STADTGESTÖBER THE CITY IN YOUR LIVING ROOM @stadtgestoeber
  • 2. Problems through E-Commerce for local retail https://www.flickr.com/photos/fanofretail/15070347171 PROBLEM #1 Revenue losses for local retailers
  • 3. PROBLEM #2 Abandoned downtown areas https://www.flickr.com/photos/cmdrcord/8086581623
  • 4. PROBLEM #3 Strong environmental impact of long delivery routes https://www.flickr.com/photos/herosjourneymythology45surf/14892505600
  • 5. NUTZER-PROBLEM #1 WHERE do i find WHAT in my city? https://www.flickr.com/photos/doctabu/342220423
  • 6. NUTZER-PROBLEM #2 Slow and polluting delivery https://www.flickr.com/photos/photiste/8904138050
  • 7. NUTZER-PROBLEM #3 No personal advice for online purchases https://www.flickr.com/photos/kingcounty/9508888225
  • 8. THE SOLUTION One online marketplace for local retail ! Increasing revenue for local retail Revitalization of inner cities Environmentally friendly Customers find information more easily Fast delivery Good and independent advice ✓ ✓ ✓ ✓ ✓ ✓
  • 10. APP for iOS and Android Store-Page Product-Page Product-List
  • 11. APP for iOS and Android Scan-View Navigation Categories
  • 12. Web-Application for Customers Entry-Page Store-Page
  • 13. Web-Application for Customers Product-List Product-Page
  • 14. Administration-Backend for retail Dashboard Product List Administration
  • 15. Administration-Backend for retail Product Administration
  • 16. Mission „We want consumers to go back to local retailers“ ! „We want customers to buy goods from the nearest point available“
  • 20. Market Marketshare 2013 Local retail E-Commerce 7 % 93 % Marketshare 2020 (forecast) Local Retail Classic E-Commerce Local and Mobile Commerce 10 % 20 % 70 % http://www.e-commerce-magazin.de/ecm/news/mindestens-20-prozent-online-anteil-im-handel-bis-2020 http://de.statista.com/statistik/daten/studie/201859/umfrage/anteil-des-e-commerce-am-einzelhandelsumsatz/ http://www.ehi.org/presse/pressemitteilungen/detailanzeige/article/stationaerer-einzelhandel-bleibt-stark.html
  • 21. Marketshare in local and mobile commerce by 2020 Predicted position of Stadtgestöber in a market with a possible valuation of 50 bn. € in Germany by app. 20% in the field of local and mobile commerce Stadtgestöber Local Solutions 80 % 20 %
  • 22. Scalability We don’t want to be the jack of all trades, but want to enable our partners to connect with our platforms. ! To reach our goal to make it as simple as possible for our customers to use all this services.
  • 23. Scalability POS LCBM* STRATEGIC PARTNERSHIPS IN SALES ETC. Stadtgestöber E-Commerce Platforms Print Advertising * Location-/Context-based Marketing Logistics
  • 24. Growing base of local retailers 30 22,5 15 7,5 0 April Mai Juni Juli August
  • 25. Growing base of users/visitors 2000 1500 1000 500 0 April Mai Juni Juli August
  • 26. Future and possibilities There are 76 cities and 595 medium-sized cities in germany. We will have at least 5 local retailers as clients in every one of them until 2016.
  • 27. Future and possibilities To achieve this ambitious plan, we are already working with strong partners. Right now, we are searching for partners who help to promote our platform to customers.
  • 28. Future and possibilities Strategy for 2015 Expansion of the distribution channel Offline-/Online-Marketing for Stadtgestöber Expand our platform with logistics and SCM* Research in international markets *Supply-Chain Management
  • 29. Team Marcel Holle (26) - B.Sc. Informatics - worked at IBM (San José, California, USA) - Developer Martin Christof(24) - worked at Fraunhofer IGD - Student B.Sc. Business Administration - CEO Sven Schannak (24) - worked at Fraunhofer IGD - worked as - editor for t3n Linux Magazin and dr. web - worked as freelancer - Developer Tobias Gebhardt (25) - B.Sc. Business Administration - Regional Representative for BVDS* - Student M.Sc. Innovation Management (Denmark) - Marketing *Bundesverband Deutsche Startups