Do you run a sports tournament? Learn how to use the power of the web to market your tournament for free.

1. Marketing Your Tournament Online
Marketing Your Tournament Online
How to Use the Web to Grow Tournament Participation
Brought to you free by StadiumRoar.com

2. Take Advantage of the Web
It’s no surprise that tournaments are seeing more participation
today than ever before – more than 100,000,000 people in the
U.S. participate in sports. As this number continues to grow, so
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does the demand for tournaments .
With so many tournaments taking place throughout the year, it
is critical that you make sure that your tournament stands out
from the crowd and that your tournament participation
from the crowd and that your tournament participation
continues to grow year to year.
To give your tournament the best chance of success make
sure you take advantage of FREE online marketing tools

3. What to Use Online
There are four must‐have online tools that you should be
using throughout the year to promote your tournament and
they are all 100% FREE:
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(1) A Tournament Website
(2) A Tournament Facebook Page
(3) A Tournament Twitter Account
(4) Online Tournament Directories

4. Tournament Website
A tournament website should act as the central posting area for the bulk of
your tournament’s information. Participants can visit a tournament
website to enter, view, print or download information.
website to enter, view, print or download information.
A well‐made tournament website is capable of gathering or posting the
following information:
following information:
• Registration information (ex: names, emails, phone numbers)
• Tournament calendar
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• Forms (ex. sign‐ups, waivers, emergency contacts)
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Directions to playing locations
• Announcements (ex. sign up deadlines, revised game times)
• Contact information

5. Facebook Page
A Facebook Page should be used throughout the year as the entertainment center for
your tournament. Facebook will allow you to post all forms of media to your page,
making it a great supplement to your tournament website.
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A Facebook Page for a tournament should contain the following information:
• Pictures of playing locations
Tip: If same as year before you may want to show changes or improvements
• Pictures from the previous year’s tournament
Tip: Post action photos rather than stills
• Videos from the previous year’s tournament
Tip: Encourage your participants to take film on their camera or mobile
Tip: Encourage your participants to take film on their camera or mobile
device and post to your Facebook page
• Tournament staff comments and visitor comments

6. Twitter Account
Twitter is a free‐to‐use social networking tool that allows users to create a profile, also known
as a “handle”, and post short messages in 140 characters or less. Tournament directors should
use Twitter as a way to give their tournament exposure and attract more participants.
Here are the best ways to attract teams to your tournament on Twitter:
(1) Use the Twitter search bar to locate teams in your area that
(1) Use the Twitter search bar to locate teams in your area that
have a Twitter account
(2)
(2) “Follow” those teams on Twitter; following others on Twitter makes
them aware of you and lets them know you are interested in engaging
with them
(3) Frequently post information about your tournament such as
sign‐up dates and reasons teams should participate

7. Online Tournament Directories
There are countless online tournament directories that you can post your tournament on
completely for free. Every day, coaches across the country visit these directories to find
tournaments in their area. If you are not on the directories, you can’t be found!
Here are the steps to take in order to take advantage of these directories:
(1) Do a Google search for tournament directories that is related to the type of tournament you
are running
For example, you could Google “youth soccer tournament directories”
(2) Once Google provides you sites in the search results, you should then visit the different sites
(2) Once Google provides you sites in the search results you should then visit the different sites
and follow instructions for posting your tournament
We recommend only posting to free directories in the beginning; only post to a paid directory if
you feel it is absolutely worth the cost
(3) When you are posting your tournament to a directory, be 100% sure you include a link to
your tournament website; this way, when coaches find you online they can click to your
tournament site for additional information

8. Get Started!
Get a Tournament Website
http://www.stadiumroar.com
Get a Facebook Page
http://www.facebook.com/#!/help/?page 175
http://www facebook com/#!/help/?page=175
Get a Twitter Account
http://support.twitter.com/groups/31‐twitter‐basics
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Locate Online Tournament Directories
http://www.google.com
Contact us with any questions:
communications@stadiumroar.com| 908‐591‐5448