1. S T A C Y A C T O N
1215 Saulter Road
Birmingham, Alabama
205-515-7000
stacyacton@mac.com
PROFESSIONAL PROFILE
Proven professional with over eighteen years outside sales experience and ten plus years in the
restaurant/hotel industry. A history of success by forming close interpersonal relationships with
clients. Expert in landing new accounts, retaining key clients and increasing penetration within
existing accounts. Adept at meeting or exceeding sales goals through regular sales calls, addressing
and solving any issues and introducing new products and services. Very proficient at organizing and
working a territory. Specialize infollowingcurrentmarket trends to identifythe products and services
that clients need and how to get the clients those products. Finally, and most importantly:
professional demeanor, positive attitude, drive and persistence, honesty and character.
 Excellent salesmanship and ability to close a deal
 Remarkable ability to demonstrate effective communication and presentation skills
 In-depth knowledge of the food and beverage industry
 Serviced both local and national accounts-negotiated and closed contracts with multi-unit
operations
 Understanding of nutrition and the basic benefits or dangers of specific foods
 Available to travel when necessary and work nights or weekends if needed
 Exceptional mathematicsskillsneeded to perform calculations and prepare estimates and bids
 Capable of working independently or in a cross-functional team environment
 Work well under extreme pressure and able to deliver on a deadline
 Thorough and meticulous in all account paperwork, reporting and record keeping
 Planned, executed and participated in many trade shows of all sizes
 Very skilled at working with customers in regards to credit terms and policies, analyzing and
tracking aging reports and collecting checks.
 Expert in all Microsoft Office applications, several CRMprograms and ERP systems
EXPERIENCE
Automation Consulting Group
2/2015-Present
Independent consultant for factory automation systems and solutions. Specialize in automotive
manufacturing.

2. Senstronic- Detroit, Michigan- Sales Engineer
2/2012-10/2014
Senstronicmanufacturesautomationcomponents such as proximity sensors and connectors which are
primarily marketed to automotive assembly plants and tier 1 suppliers.
 Managed a seven state territory and travelled over 200 days per year.
 Assumedresponsibilityforavirginterritorywith no existing accounts and grew the business to
$ 2.5 MM in annual revenue.
Big Green Egg- Tucker Georgia- Retail Sales Associate then Director of Purchasing
10/2008-11/2012
BGE is one of the world’s largest manufacturers of ceramic-type grills/smokers with annual revenues
currently exceeding $55 MM.
Retail Store Sales Associate
 Worked in the only corporate-owned retail store which enjoyed annual sales in excess of
$3.5MM
 Assisted customers by demonstrating the product, answering questions and closing the sale.
 Maintained proper store inventory levels
 Consistently merchandised product for maximum exposure and sell-through
Director of Purchasing and Product development
 Responsible for material planning, inventory management and vendor sourcing
 Negotiated pricing and delivery terms for all products purchased and sold by the company
 Worked closely with cross-functional teams including- marketing, sales, R&D, accounting and
logistics.
 Processed material rejections and replacements; resolved quality and vendor problems;
maintained inter-company transfers
 Developed complex forecasting models to reduce inventory costs, increase cash flow and
maximize product availability
 Worked closely with sales and R&D in the development of new products which increased
earnings by an annual average of 18%
Crane Materials International- Atlanta Georgia- Sales and Marketing
6/2002-3/2008
CMI manufactures markets and sells synthetic building products to the marine construction and
environmental remediation/containment industry.
International Sales Manager
 Personallyresponsible forall salestoEurope andCanada- grew businessandaverage of 19% per
year
 Set up distribution network and coordinated complex overseas deliveries and managed
inventory
 Created several marketing campaigns in both territories utilizing e-mail, trade shows and
industry publications.
 Managed five sales reps which covered the rest of the international market

3. CMI- International Sales Manager Continued
 Generatedsalesplansforthe individualrepsandworkedwiththemdirectlytoattainsales goals
 Developed forecasting reports for production and shipping schedules for logistics
CMI- Marketing Communications Manager
 Accomplishedmarketinggoalsbylaunchingcomprehensivemarketingadvertising and branding
initiatives
 Managed PR marketing functions through press releases, executive interviews, professional
networking and social media
 Responsible for “Strategy Week” a monthly meeting where I developed seminars on sales
tactics; competitive products, pricing, strategies and projects; comprehensive training on the
company’s products- features, advantages and benifits
 Maintainedanextensive competitiveanalysisdatabase whichwasinstrumental in bidding large
projects
 Plannedandexecutedall trade showstoincludeConExpo- the largesttrade show inthe U.S.and
the Miami Boat Show- largest marine show in America
Orton Industries (now Allen-Orton) - Atlanta, GA- Hydraulics Division Manager
4/1998-6/2001
Orton IndustriesrepresentsParker-Hannifin- the world’s largest manufacturer of hydraulic, pneumatic
and automation products.
 Responsible for all aspects of the hydraulics division operation
 Designed all hydraulic systems and managed a staff of thirteen which included fabricators,
design engineers and administrative personnel
 Worked with Parker to provide accurate production forecasting and pricing structures. Also
consulted on new product development
 Assisted outside sales force in customer consultations, system designs and project bids
 Increased division revenue by 78% in three years
SMC Corporation-Atlanta, GA- Sales Engineer
8/1996-2/1998
SMC is the world’s largest manufacturer of pneumatic components.
 Sold pneumatic systems and components to a territory comprising North Georgia, North
Alabama and Tennessee
 Increased revenue by an average of 17% annually

4. Alabama Crown Distributing Company- Birmingham, AL- Outside Sales Representative
2/1994-7/1996
Alabama crown markets and sells wine, beer, bottled water and other specialty beverages to
restaurants, grocery stores and institutions.
 Calledonoff-premiseandon-premise accounts which included the most high end restaurants,
wine shops and specialty markets in the Birmingham area
 Consulted with customers and prospects on new products available and conducted tastings
 Placed strategic merchandising displays in off-premise accounts for maximum sell through
 Alsocalledoninstitutionssuchashospitals,schoolsandnursinghomestosell ournon-alcoholic
products
 Consistently increased revenue and market share by an average of 38%
 Set the company record for largest single restaurant sale, $ 17,000 to Frank Stitt’s restaurant
group
 Won the annual Mondavi Challenge bysellingthe most Robert Mondavi wine to a non-national
account. My winningaccountwasClassicWinesof Homewoodwhohadnot purchasedanything
form the company in four years prior to my taking over the account- $78,000 in 90 days.
The Wynfrey Hotel- Birmingham, AL- Assistant Banquet manager, Winston’s Manager
1/1992-12/1993
 Planned, coordinated and executed various banquet events from simple coffee breaks and
buffets to lavish four course dinners for 1,200 people
 As Winston’smanager- responsibleforthe entire daytoday operation. Wrote the wine listsand
selected wines for an ever changing by the glass program
 Worked with the executive chef and various vendors to create new and seasonal menu items
 Responsible for a front of the house staff of 15 and another 5 back of the house employees to
include sous chefs, prep cooks, dishwashers and stewards
Christian’s Classic Cuisine- Birmingham, AL- Sommelier, Assistant Manager
9/1989-8/1991
 Assisted diners in the selection of wines and making appropriate food and wine pairings
 Wrote all wine lists, managed inventory, set pricing and worked with vendors to find new and
interesting selections
 Responsible forall eveningoperationsof the restaurantandbarwhichincludedanaverage staff
of 20
 Assisted owner in writing the seasonal menus and planned several wine dinners
EDUCATION
The University of Alabama at Birmingham, B.S. Industrial Distribution

5. MILITARY EXPERIENCE
U.S. Navy- SEAL Team 5- Coronado, CA
Honorable Discharge under medical conditions
INTERESTS
 Freemason, York Rite and Scottish Rite
 Cooking
 Compete in KCBS BBQ contests
 Golf- however badly
 Deep sea fishing
REFERENCES
Greg Martin- Womack Machine Supply- Birmingham, AL
205-919-0759
Sean Gillis- Restaurateur- Atlanta, GA
404-694-1153
Terry MacMillian-Big Green Egg- Atlanta, GA
678-698-4506