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Stacey Inglis - Sr. Vice President
Marketing/Research & Development
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
1
Global Beverage Packaging Market was valued at US$147.54
Billion in 2015 and is estimated to reach US$188.31 Billion by
2020, at a CAGR of 5% during the forecast period 2015 - 2020.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
2
US demand for aseptic packaging to rise 8% annually through 2015.
1/12/2016 3
This is the most exciting time in packaging.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
4
Unique packaging gives you an advantage over your competitor.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
5
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
6
Consumers want:
• Environmentally friendly
• Connecting to urban usage
• More natural based food and beverages
• Versatility
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
7
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
8
Why is aseptic packaging the answer?
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
9
Aseptic packaging meets the growing consumer trend for
natural based foods and beverages.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
10
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
11
HDPE #2 (High-density polyethylene) Bottles
Nutrients and vitamins
in aseptically packaged
products are retained.
Fresh fruits and veggies spoil quickly and require refrigeration.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
12
Aseptic packaging provides foods with extended shelf life without the need for
preservatives. Aseptic offers longer shelf life without refrigeration.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
13
The aseptic packaging market is projected to witness the highest demand from beverage
manufacturers. The market for cartons is projected to account for the largest market.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
14
Growth for aseptic packaging in the beverage market:
• Consumption trends
• Cost
• Environmental benefits
• Ambient shipping and storage
1/12/2016 15
Content property of Steuben Foods. May not
be re-used without permission.
Gains in the food market:
• Shelf-stability advantages
• Expanding applications in liquid
• Low particulate and pump-able foods
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
16
Pouches, cartons, aseptic containers and bag-in-box packages
also meet needs of health- and eco-conscious consumers.
Beverage Packaging market is being driven by factors like,
changing consumer buying behavior and the need for longer shelf
life of the products.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
17
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
18
Over 400 companies currently serve the pouch market in the U.S., with
the top seven companies having 30% of the share.
Use of pouches in food and beverage applications is expected to grow by
4.4 percent through 2018.
Beverages in aseptic packaging are hygienically and securely
protected from light and air, and therefore the flavor, aroma, color,
nutrients and vitamins in the products are retained over an
extended period - even without refrigeration and with no
preservatives.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
19
Lids
As more people eat and drink on the go—at school, work, the gym and in
transit—consumers want, first and foremost, packaging that is easy to
hold, open, use and reseal. For beverages, “musts” are openings that
produce a smooth and even stream to drinking while walking, and
closures that seal tightly to prevent spillage.
combiTwist
combiLift
combiSwift
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
20
Of all the food and beverage products launched in 2015, only 15%
will still be going strong in 2017.
Source: Nielsen
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
21
According to Mintel’s Global New Products Database adds
20,000 items monthly—more than 650 products a day.
With that much coming at consumers, it’s important for
businesses to keep innovating so they can compete capably.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
22
Seulbi Kim is a graduate student at the Rhode Island School Of Design who
has come up with a way to combine the separate carrier bags and drinks
holders normally used by fast-food chains. The result is a piece of packaging
that not only makes life easier, but also reduces waste by 50%.
Source: psfk.com article by Ross Brooks October 15, 2013 Design
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
23
Category and segment disruptors that generate new revenue streams.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
24
Wines and alcohol.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
25
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
26
Old
New
Going green
The consumer interest in purchasing beverages with eco-friendly
packaging is growing with 21.8% (up from 8.5%) of new product launches
adhering to the trend in some fashion.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
27
• Increasing urbanization
Major drivers of the aseptic packaging market?
1/12/2016 28
Content property of Steuben Foods. May not
be re-used without permission.
Today’s consumers’ are a diverse
multicultural mix of individuals.
Millennials are changing eating habits and
pushing for innovative flavor combinations,
versatile ingredients and unique textures.
There are 80 million millennials in the United
States, who hold $1 trillion in purchasing
power.1
1“How Do You Market to Millennials?,” NPR, February 4, 2015
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
29
Urbanization
Packaging for city dwellers
A large and upward trending percentage of the population lives in cities. Packaging for urban-dwellers should
take into account:
• They walk
• Take public transportation
• Live in smaller spaces
That, coupled with the one- to two-person size of most households today, means that food and beverage
packaging must offer a range of sizes while still being sturdy, compact and lightweight to carry easily without a
car.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
30
Packaging for Millennials, the selfie-generation, is a fashion statement!
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
31
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
32
Millennials are always looking for the next “cool” thing.
Trained by the I-Phone introductions.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
33
Brands can use limited edition and seasonal packaging to reach millennials.
Versatility and Simplicity of Aseptic
Two main consumer groups want simpler packaging: children
and older adults.
• Dexterity
• Strength
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
34
Aseptic packaging aimed at seniors
with aging eyes, allows for larger print
and clear and intuitive markings
indicating openings.
• Appropriately sized
• Easy to grip and hold
• Easy to open and close
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
35
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
36
Kids.
Combibloc High
Speed X-Slim line.
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
37
• Environmentally friendly
• Connecting to urban usage
• More natural based food and beverages
• Versatility
Aseptic Packaging
1/12/2016
Content property of Steuben Foods. May not
be re-used without permission.
38

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Best of Packaging

  • 1. Stacey Inglis - Sr. Vice President Marketing/Research & Development 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 1
  • 2. Global Beverage Packaging Market was valued at US$147.54 Billion in 2015 and is estimated to reach US$188.31 Billion by 2020, at a CAGR of 5% during the forecast period 2015 - 2020. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 2
  • 3. US demand for aseptic packaging to rise 8% annually through 2015. 1/12/2016 3
  • 4. This is the most exciting time in packaging. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 4
  • 5. Unique packaging gives you an advantage over your competitor. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 5
  • 6. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 6
  • 7. Consumers want: • Environmentally friendly • Connecting to urban usage • More natural based food and beverages • Versatility 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 7
  • 8. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 8
  • 9. Why is aseptic packaging the answer? 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 9
  • 10. Aseptic packaging meets the growing consumer trend for natural based foods and beverages. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 10
  • 11. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 11 HDPE #2 (High-density polyethylene) Bottles Nutrients and vitamins in aseptically packaged products are retained.
  • 12. Fresh fruits and veggies spoil quickly and require refrigeration. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 12
  • 13. Aseptic packaging provides foods with extended shelf life without the need for preservatives. Aseptic offers longer shelf life without refrigeration. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 13
  • 14. The aseptic packaging market is projected to witness the highest demand from beverage manufacturers. The market for cartons is projected to account for the largest market. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 14
  • 15. Growth for aseptic packaging in the beverage market: • Consumption trends • Cost • Environmental benefits • Ambient shipping and storage 1/12/2016 15 Content property of Steuben Foods. May not be re-used without permission.
  • 16. Gains in the food market: • Shelf-stability advantages • Expanding applications in liquid • Low particulate and pump-able foods 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 16
  • 17. Pouches, cartons, aseptic containers and bag-in-box packages also meet needs of health- and eco-conscious consumers. Beverage Packaging market is being driven by factors like, changing consumer buying behavior and the need for longer shelf life of the products. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 17
  • 18. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 18 Over 400 companies currently serve the pouch market in the U.S., with the top seven companies having 30% of the share. Use of pouches in food and beverage applications is expected to grow by 4.4 percent through 2018.
  • 19. Beverages in aseptic packaging are hygienically and securely protected from light and air, and therefore the flavor, aroma, color, nutrients and vitamins in the products are retained over an extended period - even without refrigeration and with no preservatives. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 19
  • 20. Lids As more people eat and drink on the go—at school, work, the gym and in transit—consumers want, first and foremost, packaging that is easy to hold, open, use and reseal. For beverages, “musts” are openings that produce a smooth and even stream to drinking while walking, and closures that seal tightly to prevent spillage. combiTwist combiLift combiSwift 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 20
  • 21. Of all the food and beverage products launched in 2015, only 15% will still be going strong in 2017. Source: Nielsen 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 21
  • 22. According to Mintel’s Global New Products Database adds 20,000 items monthly—more than 650 products a day. With that much coming at consumers, it’s important for businesses to keep innovating so they can compete capably. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 22
  • 23. Seulbi Kim is a graduate student at the Rhode Island School Of Design who has come up with a way to combine the separate carrier bags and drinks holders normally used by fast-food chains. The result is a piece of packaging that not only makes life easier, but also reduces waste by 50%. Source: psfk.com article by Ross Brooks October 15, 2013 Design 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 23
  • 24. Category and segment disruptors that generate new revenue streams. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 24
  • 25. Wines and alcohol. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 25
  • 26. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 26 Old New
  • 27. Going green The consumer interest in purchasing beverages with eco-friendly packaging is growing with 21.8% (up from 8.5%) of new product launches adhering to the trend in some fashion. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 27
  • 28. • Increasing urbanization Major drivers of the aseptic packaging market? 1/12/2016 28 Content property of Steuben Foods. May not be re-used without permission.
  • 29. Today’s consumers’ are a diverse multicultural mix of individuals. Millennials are changing eating habits and pushing for innovative flavor combinations, versatile ingredients and unique textures. There are 80 million millennials in the United States, who hold $1 trillion in purchasing power.1 1“How Do You Market to Millennials?,” NPR, February 4, 2015 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 29 Urbanization
  • 30. Packaging for city dwellers A large and upward trending percentage of the population lives in cities. Packaging for urban-dwellers should take into account: • They walk • Take public transportation • Live in smaller spaces That, coupled with the one- to two-person size of most households today, means that food and beverage packaging must offer a range of sizes while still being sturdy, compact and lightweight to carry easily without a car. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 30
  • 31. Packaging for Millennials, the selfie-generation, is a fashion statement! 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 31
  • 32. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 32 Millennials are always looking for the next “cool” thing. Trained by the I-Phone introductions.
  • 33. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 33 Brands can use limited edition and seasonal packaging to reach millennials.
  • 34. Versatility and Simplicity of Aseptic Two main consumer groups want simpler packaging: children and older adults. • Dexterity • Strength 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 34
  • 35. Aseptic packaging aimed at seniors with aging eyes, allows for larger print and clear and intuitive markings indicating openings. • Appropriately sized • Easy to grip and hold • Easy to open and close 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 35
  • 36. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 36 Kids. Combibloc High Speed X-Slim line.
  • 37. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 37 • Environmentally friendly • Connecting to urban usage • More natural based food and beverages • Versatility Aseptic Packaging
  • 38. 1/12/2016 Content property of Steuben Foods. May not be re-used without permission. 38

Editor's Notes

  1. Increasing urbanization and the rising demand for convenience products are expected to be the major drivers of the aseptic packaging market. The aseptic packaging market is expected to grow at a healthy rate of 10.66% between 2015 and 2020. Carton packs are the fastest-growing type within the aseptic packaging market across the globe.