The solutions to become a Data-Driven company

1. THE FABERNOVEL
DATA BOOTCAMP:
HOW TO START THINKING LIKE A DATA
SCIENTIST ?

2. By 2015, companies leveraging big
data will financially outperform
their peers by 20% or more.
Gartner
THE TOP 10 STRATEGIC TECHNOLOGY TRENDS FOR 2013
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3. THE BIG DATA PROMISE: MAKE BETTER BUSINESS DECISIONS
WEB PUBLISHERS, ADVERTISERS, AND ECOMMERCE PLAYERS WERE THE
EARLY ADOPTERS DRIVING THE MARKET. NOW INDUSTRY ACTORS IN RETAIL,
MANUFACTURING, ETC. ARE QUICKLY COMING ON BOARD.
MARKETING CAMPAIGN
OPTIMISATION
With big data tools, IHG has started gathering
every information about its 71M loyalty cardsholders.
Their new marketing campaign achieved a
35% higher rate of customer conversions, or
acceptances, than a similar campaign last
summer.
LOGISTICS OPTIMISATION
UPS began installing GPS and fuel-efficiency
sensors in more than 46,000 of its vehicles.
Their big data centers gather information every
day and analyse it overnight.
In 2011 UPS reduced fuel consumption by 30
M liters and cut 135 M kilometers off its
routes.
THE QUEST FOR THE “DATA-DRIVEN COMPANY”
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4. THE MAIN CHALLENGES OF A DATA-DRIVEN CULTURE
1. DEFINING THE
BUSINESS CASE
2. BRIDGING ORGANISATIONAL
SILOS
3. BUILDING A FLEXIBLE TECHNICAL
INFRASTRUCTURE
4. ACQUIRING NEW SKILLS:
BUSINESS ANALYSTS,
TECHNOLOGISTS AND DATA
SCIENTISTS
5. ADOPTING AN “EXPERIMENT, LEARN
AND EVOLVE” APPROACH
WHERE DO WE START?
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5. The FABERNOVEL
Data Bootcamp:
Your first step toward the
data-driven
company

6. THE FABERNOVEL DATA BOOTCAMP IN A NUTSHELL
NO UPFRONT INVESTMENT
We provide a plug & play big
data platform along with a
team of data experts.
RAPID IMPLEMENTATION
We do not disrupt existing
IT systems. We work with
any file formats and API
standards.
QUICK RESULTS
Results within 1 month:
• Tailor made dashboards
• Hidden insights discovery
• A first analysis of your data
value
• A roadmap for next steps.
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7. #1
DISCOVER HIDDEN INSIGHTS WITH YOUR DATA
By analysing your data, our business
experts and data scientists will
make you discover hidden insights.
Monitor these new KPIs by
integrating them to your tailormade dashboards.
Ex: this peak in sales is actually related to a “buzz” on Twitter.
Discover hidden KPIs
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8. #2
TURN INSIGHTS INTO A DATA BUSINESS CASE
GET A FIRST IDEA OF YOUR ROI FROM OUR EXPERTS,
AND BRING YOUR DATA BUSINESS CASE TO YOUR BOARD.
Ex: by correlating sales and social media data,
I will optimise local assortments stores by store.
+10%
Profit
START MODELING ROI WITH YOUR DATA
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9. #3
TURN A BUSINESS CASE IN A BUSINESS ALGORITHM
GET A ROADMAP ON HOW TO TRANSFORM YOUR BUSINESS CASE IN A “BUSINESS
ALGORITHM” (I.E. AUTOMATION OF THE INSIGHTS & KPIs THAT WERE FOUND
PREVIOUSLY).
Ex: parts of my stores’ local assortments are automatically optimized based on what
customers in the neighborhood are saying on social media.
DATA INTELLIGENCE AUTOMATICALLY INTEGRATED INTO
YOUR DECISION-MAKING PROCESS
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10. #4
TELL STORIES WITH YOUR DATA
Dashboards designed based on very
specific End User needs, delivered
after the project’s week 1.
Interactive features to see your
data evolve and adapt to your
imagination.
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11. Our 5 Must-Haves

12. #1
MY FIRST MARKETING
DASHBOARD
MARKETING
DATA SOURCES:
•
Own CRM data and purchase history
•
Optional: Third party data (social,
search…)
DELIVERABLES:
•
Exclusive insights on your customer
base
•
Tailor-made dashboards: ”Marketing
Facts & Figures”
LONG TERM > A 360 view of your customers, to statically create micro-segments, grouping
OBJECTIVE them in unexpected ways.
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13. #2
VISUALISE AND STEER
YOUR CAMPAIGN
ATTRIBUTION
COMMUNICATION
DATA SOURCES:
•
Ad serving data
•
Website analytics
DELIVERABLES:
•
Exclusive campaign
attribution insights
•
Tailor made dashboards:
“C/MA Checking”
LONG TERM > Optimize your
OBJECTIVE communication budget
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14. #3
CHANNEL MANAGEMENT
SALES
DATA SOURCES:
•
Own CRM data and
purchase history
DELIVERABLES:
•
Exclusive insights on your
sales channels
•
Tailor made dashboards:
”DATA Sales”
LONG TERM > Optimize 4P (tailored offers, right price to value proposition, channel treatment,
OBJECTIVE client acquisition and retention)
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15. #4
VISUALIZE YOUR TALENTS
HUMAN RESOURCES
DATA SOURCES:
•
LinkedIn company page
•
Optional: HR database
DELIVERABLES:
•
Exclusive insights on your talents
•
Tailor made dashboards “HR DATA DASH”
LONG TERM > Smarter HR decisions
OBJECTIVE (better recruitment, talent management,….)
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16. #5
VISUALIZE THE STATE OF
YOUR BUSINESS
EXEC BOARD
DATA SOURCES:
•
Financial data
DELIVERABLES:
•
Exclusive insights about
your general business
•
Tailor made dashboards:
“KPI Overview”
LONG TERM > KPI monitoring app
OBJECTIVE (one click visualization, swipe between KPIs…)
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17. An integrated offer

18. THE DATA TEAM
INNOVATION AGENCY
10 years experience
DATA TECHNOLOGY AND SERVICES
10 years experience
FABERNOVEL HELPS WORLDLEADING COMPANIES BUILD
GROWTH AT START-UP
SPEED.
SQUID‟S MISSION IS TO
AGGREGATE, PROCESS AND
ANALYZE ALL KINDS OF DATA, IN
ORDER TO DISCOVER NEW
DRIVERS TO INCREASE
PROFITABILITY.
THE BEST ALLIANCE TO STRIKE HARD AND
FAST
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19. THE DATA TEAM
•
•
•
•
In-depth understanding of your
business
Experience in bridging
organizational silos
Customer-experience obsession
R&D and strategic watch on new
technology and opportunities
•
•
•
•
Fully plug & play
big data platform
In house data science team
App development resources
R&D and strategic watch on
new technology and opportunities
A MULTI-SKILLED TEAM OF EXPERTS
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20. THE DATA TEAM
OUR CLIENTS ARE INDUSTRY LEADERS FROM ALL
SECTORS
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21. Methodology
& pricing

22. METHODOLOGY
1
2
WORKSHOP:
“BUSINESS
OBJECTIVES”
DATA COLLECTION
Workshop with business
decision makers and
data owners
Identification of specific
data business cases
4
3
Data collection
from data owners
DATA INTEGRATION
& FIRST DASHBOARDS
Creation of a
common data
repository
First dashboards
featuring simple
metrics
5
KPI BUILDING &
DATA ANALYSIS
Quick iterations:
• Building new KPIs
• Final dashboards
Data analysis
WORKSHOP:
“BUSINESS
RECOMMENDATIONS”
Presentation of the final
deliverables:
• Tailor made dashboards
• Insights and conclusions
• Roadmap for next steps
NB: Data collected and
stored 3 month, to
ensure quick reactions
to new data analysis
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23. PLANNING : WITHIN A MONTH
W2
W1
W3
W4
1.
Workshop: “business
objectives”
2.
Data Collection
1/2
DAY
2
DAY
S
3.
Data Integration &
First Dashboard
4.
KPI Building &
Data Analysis
1
WEEK
1
WEEK
5.
Workshop:
„Business
Recommendations”
1/2
DAY
APPROXIMATE BUDGET : 50 – 60 K€
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24. FOR FURTHER
INFORMATION
cyril.vart@fabernovel.com
adrien@squidsolutions.com
anselme.jalon@fabernovel.com

25. #1
MY FIRST MARKETING DASHBOARD

26. #2
VISUALIZE AND PILOT YOUR CAMPAIGN ATTRIBUTION

27. #3
CHANNEL MANAGEMENT

28. #4
VISUALIZE YOUR TALENTS

29. #5
VISUALIZE THE STATE OF YOUR BUSINESS