Continuous improvement using Splunk at Vodafone.

1. Continuous Product
Improvement Using
Splunk
28.03.2017 / Eugen Rogoza
Vodafone C1

2. • Model Year 1982
• Integration Lead / Data Analyst at Vodafone Group
(Düsseldorf)
– mCommerce (Consumer Products & Services)
• Splunk user (not admin)
– Experience: 3.5 years
– “Splunk Knowledge Manager” certification
• Second time at a Splunk event in DE
– This time as a presenter
Your speaker
Vodafone C1
Eugen
Rogoza

3. Use-case Outline
Vodafone Wallet
SMAPI (Service Management API)
Hyperfunnel
The Data
The Insights
The Product
Vodafone C1

4. The Product:
Vodafone Wallet
Vodafone C1

5. Vodafone Wallet – What
is it?
Vodafone C1
• Android application
• Container for storing virtualized cards and
using them
• Enables contactless payments (NFC)

6. NFC payment
ecosystem
Vodafone C1
Source: https://www.priv.gc.ca/en/opc-actions-and-decisions/research/explore-privacy-research/2013/mp_201306/?wbdisable=true
• MNO - Mobile Network Operator
• TSM – Trusted Service Manager
• POS – Point Of Sale

7. Vodafone Wallet – Registration and provisioning (1/3)
Vodafone C1

8. Vodafone Wallet – Registration and provisioning (2/3)
Vodafone C1

9. Vodafone Wallet – Registration and provisioning
(3/3)
Vodafone C1

10. The Data: Service
Management API (SMAPI)
Vodafone C1

11. Service
Management
API (SMAPI)
Vodafone C1
• Software agent embedded into the APK
• Generates user activity events (e.g. button taps)
• Sends events to the central collector via cellular data network
or WiFi
• Central collector ingests events into Splunk
Central
event
collector
Wallet APK
SMAPI
library
JSON

12. How it looks like in Splunk: Example SMAPI event
Vodafone C1

13. The Insights
Vodafone C1

14. What is a funnel?
Vodafone C1
Source: https://blogs.adobe.com/digitalmarketing/search-marketing/leveraging-incremental-conversion-rates-to-take-control-of-sem-performance/
• Graphical
representation

15. Vodafone C1
Funnels in Splunk
!

16. Vodafone C1
!

17. Vodafone C1
!

18. Splunk enables these Hyperfunnel features
Vodafone C1
• Automatic calculation and correlation (incl. conversion rates, gaps)
• Trend graphs with alarms/notifications attached
• Dynamic parametrization and filtering via dashboard selectors
• Per-record view of the underlying data
• Arbitrary time ranges (incl. realtime)
• Automatic delivery via PDF, E-mail or any other custom action that
Splunk supports
• Fast calculations despite large data volume (summarization)

19. Thank you
Vodafone C1