To launch an ICO successfully, more than your product, it is essential to have a foolproof PR and marketing plan to market your ICO project right from day one. Utilizing different marketing channels, coming up- with out-of-the-box marketing methodologies and adopting the latest technologies and techniques in advertising marks the success of an ICO Campaign. Visit to know more: https://medium.com/@sphinx_solution/most-effective-marketing-strategy-to-launch-ico-in-2018-marketing-strategy-6634e37c5f2a
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Most effective marketing strategy to launch ico in 2018 marketing strategy.
1. Call : +91-020-26434646 visit :www.sphinx-solution.com
Most Effective MarketingStrategy To LaunchICO in 2018|
Marketing Strategy.
The success and failure of an ICO project are more often than not, in the PR
and Marketing strategy. To launch an ICO successfully, more than your
product, it is essential to have a foolproof PR and marketing plan to market
your ICO project right from day one. At times, you might change the
perception or roadmap of the ICO project, but you will never rise above the
bad publicity your ICO has gained in the initial phase.
Utilizing different marketing channels, coming up- with out-of-the-box
marketing methodologies and adopting the latest technologies and
techniques in advertising marks the success of an ICO Campaign.
Remember, if investors fail to notice the smoke, they will never find out the
intensity of flame hidden in your idea, product or the ICO project. The
right use of conventional and non-conventional marketing channels help
you in taking your idea to masses eventually building a pool of interested
investors.
2. 1. A Killer Website and Creative:
Any decent ICO startup must have a decent website to show off their
vision, their goals, and their plans. When you are launching an ICO,
ensuring your website makes the first impression on the investors should be
your primary goal. Remember, choosing a domain similar to your ICO name
pays off well. In addition to that, ensure that you are following things listed
or mentioned on the website
2. PR and Media Outreach:
Once you are done with the website, it is time to market your ICO.
Remember, Blockchain or ICO PR is entirely different from standard PR as
that audience you will be targeting will be completely different. Therefore,
your PR and media outreach needs to be adjusted accordingly. A winning PR
and media optimization will not only help you in promoting your tokens, but
will also help in targeting potential investors. Reaching out to proper media
connection is important, but connecting to different cryptocurrency events,
public speaking opportunities, thought leadership0 opportunities and much
more must also be on your agenda.
3. Community and Social Media Management:
Cryptocurrency communities and social media marketing are invaluable
types of marketing your ICO to targeted people. Bitcoin communities and
social media help an ICO startup to achieve organic growth and establish a
brand recognition as more people like share, comment and engage with your
social media posts.
4. Targeted Paid Campaigns:
2018 will make it harder to promote or market your ICO, especially in the
paid marketing sphere. Due to the impending and in [lace ban on paid ICO
advertising on Google, Facebook and Twitter, marketers must sweat more
to find out where and how they want to promote their ICO. Due to the ban
and risks associated with the investment in the ICO, space makes use of PPC
difficult but not impossible.
3. 5. Winning SEO Strategy:
A comprehensive SEO strategy is the basic principle of ICO marketing
campaigns, but many ICO marketers overlook it due to the focus on other
ICO campaigns. An intelligently planned on-page and off-page SEO tactics
help in offering a clear path right from the start ensuring a long-term source
of organic traffic. Quality content generation and well-researched link
building plans are the backbones of branding, SEO and online reputation
management of your ICO project. Here are few things that will help you
align your SEO strategy.
Conclusion
ICO has rapidly become the multi-billion dollar industry, predicting a
further growth in 2018. Many startups prefer ICO to traditional funding
models to raise funds. With increasing competition in the ICO and crypto
sphere, you can witness a rise in regulations and restrictions around ICO
launch campaigns. If you need your ICO project, your tokens to stand out
in the competition in front of the right people in the right manner then you
have to make a first impression and a right impression.
Let us create your ICO marketing strategy and focus on your
startups—lead generation, email marketing, search engine
optimization, bitcointalk.org listing, web design, social media
marketing and conversion rate optimization.
Are you interested to launch your own ICO with tailored
marketing solutions?
Contact us for a 30 minute Free ICO Consultation
