SpeakerHub MasterClass: "Make your message stick" with András Baneth
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In this webinar session, Andras Baneth give a practical 6-part guide to making sure your message resonates both with your audience and event planners. Andras touches on a lot of topics in this 45 minute session: from the risks of using too much jargon and abstract language, to how to tell a impactful story in a few minutes. At the end of the session you will have a clearer idea of how to pitch yourself concisely and effectively to event organizers, and how speak engaging to your audience, so they will remember your message. See the full recording at SpeakerHub.com: https://speakerhub.com/blog/speakerhub-masterclass-make-your-message-stick-andras-baneth
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SpeakerHub MasterClass: "Make your message stick" with András Baneth
- 2. The elevator pitch Telling a stranger about your speaking topic or yourself... ...in 60 seconds
- 3. The elevator pitch Is it even possible to tell a compelling message in 1 minute?
- 4. The elevator pitch It’s possible to tell one in fewer than 140 characters, actually.
- 7. How to make a pitch or speech memorable?
- 8. 1.Simpl e
- 11. 1.Simpl e The curse of knowledge
- 12. 1.Simpl e You are a student and you’re writing an article for the school newspaper. What headline would you use for this story? “All teachers are required to attend workshops each year to keep up with the latest educational methods. When they join this annual event tomorrow, the focus will be on how social media affects student’ attention span. Though students will stay at home, teachers will have many stories to share.”
- 14. 1.Simpl e At the end of the 19th century when the car was invented, it wasn’t easy to explain what it was...
- 15. 1.Simpl e ...”a steam-driven engine that transports people fast” sounded way too complex
- 17. 2.Unexpecte d
- 18. 2.Unexpecte d Which are the 3 biggest economies in the world (in descending order) 1.European Union, China, USA 2.China, European Union, USA 3.China, USA, European Union 4.USA, China, European Union Or: really?
- 20. 2.Unexpecte d Is it, really? “Our company wants to forge new economic opportunities that will sustain and grow jobs in the face of significant global challenges”
- 21. 2.Unexpecte dOr: I wouldn’t have guessed
- 23. 3.Concrete
- 24. 3.Concrete ”I speak about energizing the audience and help them achieve their goals.” ”My approach is bold and I deliver an innovative way of helping minority groups.” Type in chat: Concrete?
- 26. 3.Concrete • Use figures: ”I’ve spoken about this topic to 82 groups” • Use known names: ”Angelina Jolie was our goodwill ambassador” • Use proportions: ”They grew faster than Google did in their first two years of operation” • Give an example of what you do, or say ‘Do you remember in the news when... Well, I was dealing with that issue on a daily basis”
- 27. 4.Credible
- 29. 4.Credible •Type in chat: What makes you a credible speaker? You, as a person (Esther: let’s show these one by one)
- 31. 4.Credible • Your company's reputation • Your academic background • Your personal knowledge • Your publications or online presence • Authenticity (general/situational) You, as a person (Esther: let’s show these one by one)
- 36. 4.Credible
- 37. 4.Credible
- 38. 4.Credible Let’s put here the formula from the Coke presentation, abou the coefficient, OK?
- 41. 5.Emotional
- 42. 5.Emotional Remember the scary Twitter story?
- 44. - [Anger] - Outrage - [Sadness] - Fear
- 50. 5.Emotional ”It’s humbling to know that my work changes people’s lives.” ”When I deliver a 30-minute talk, most of what I say is forgotten. But I managed to convince only one kid not to do drugs as a result, it’s worth it.”
- 51. 6.Story Forget Hollywood. Remember the Tweet. Anything can be a story.
- 53. 6.Story Type in chat: What makes a story?
- 56. 6.Story ”A few days ago I met a colleague, he looked at me and said...” ”When I was at university, I thought I’d never be a speakers. But then I had this amazing professor...” ”Last time I met a government official, he asked me: don’t you just want to let this issue go? So I said...”
- 57. The 6 elements