SlideShare ist ein Scribd-Unternehmen logo

Content and community

•Als PPT, PDF herunterladen•
•
S
SpaceRace
1 von 33
Turning your audience into a community: Using Content to Connect Aerin Guy August 25, 2010
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
community ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
me Publishing Marketing Web Strategy PR Community Management Totally ADD Blog Tweet Eat Sleep
Community Chops
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Types of community ,[object Object]
Types of Community ,[object Object]
The Community Manager
Role of the Community Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
not all fun and games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content is King
[object Object],[object Object],[object Object],[object Object]
Great content moves people. It touches people at their human core and that - - the ability to connect with human beings - - overcomes any and all budgetary deficits you might encounter in marketing today. “ ” Tom Martin, HelpMyBrand.com
 
 
And now for something spicy
TADD Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Content “buckets” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
External Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hot tips ,[object Object],[object Object],[object Object],[object Object]
People want to connect Text
[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Building Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
slides and notes available at www.gospacerace.com
 
Ping me, eh? gospacerace.com posterous.com/aeringuy 2plus1family.ca LinkedIn: Aerin Guy Twitter: @aeringuy [email_address] [email_address] om

Empfohlen

Online collaboration and Building Online Community
Online collaboration and Building Online CommunityOnline collaboration and Building Online Community
Online collaboration and Building Online CommunityMark Kithcart
 
Web 2.0 - Harness the Power
Web 2.0 - Harness the PowerWeb 2.0 - Harness the Power
Web 2.0 - Harness the Powerpamelam
 
Social Media
Social MediaSocial Media
Social MediaMari-Lyn Harris
 
The Wired Nonprofit Excerpt
The Wired Nonprofit ExcerptThe Wired Nonprofit Excerpt
The Wired Nonprofit ExcerptHoward Greenstein
 
Spring it2010keynote
Spring it2010keynoteSpring it2010keynote
Spring it2010keynoteSean Yo
 
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Howard Greenstein
 
Stewarding Edgeryders
Stewarding EdgerydersStewarding Edgeryders
Stewarding EdgerydersNoemi Salantiu
 
Florack Yves - "Leaving the Cocoon, Facing the World" Module Presentation
Florack Yves - "Leaving the Cocoon, Facing the World" Module PresentationFlorack Yves - "Leaving the Cocoon, Facing the World" Module Presentation
Florack Yves - "Leaving the Cocoon, Facing the World" Module PresentationYves Florack
 

Empfohlen

Online collaboration and Building Online Community
Online collaboration and Building Online CommunityOnline collaboration and Building Online Community
Online collaboration and Building Online CommunityMark Kithcart
 
Web 2.0 - Harness the Power
Web 2.0 - Harness the PowerWeb 2.0 - Harness the Power
Web 2.0 - Harness the Powerpamelam
 
Social Media
Social MediaSocial Media
Social MediaMari-Lyn Harris
 
The Wired Nonprofit Excerpt
The Wired Nonprofit ExcerptThe Wired Nonprofit Excerpt
The Wired Nonprofit ExcerptHoward Greenstein
 
Spring it2010keynote
Spring it2010keynoteSpring it2010keynote
Spring it2010keynoteSean Yo
 
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Howard Greenstein
 
Stewarding Edgeryders
Stewarding EdgerydersStewarding Edgeryders
Stewarding EdgerydersNoemi Salantiu
 
Florack Yves - "Leaving the Cocoon, Facing the World" Module Presentation
Florack Yves - "Leaving the Cocoon, Facing the World" Module PresentationFlorack Yves - "Leaving the Cocoon, Facing the World" Module Presentation
Florack Yves - "Leaving the Cocoon, Facing the World" Module PresentationYves Florack
 
Cornell Clubs and Groups Presentation
Cornell Clubs and Groups PresentationCornell Clubs and Groups Presentation
Cornell Clubs and Groups PresentationHoward Greenstein
 
Employability, self promoting & networking seminar
Employability, self promoting & networking seminarEmployability, self promoting & networking seminar
Employability, self promoting & networking seminarClarence Zarnes, SGM (R) USA
 
Social networking
Social networkingSocial networking
Social networkingRuchi Maurya
 
Networked Learningand Wider World Final
Networked Learningand Wider World FinalNetworked Learningand Wider World Final
Networked Learningand Wider World FinalNancy Wright White
 
Digital connectedness using social media for professional networking
Digital connectedness using social media for professional networkingDigital connectedness using social media for professional networking
Digital connectedness using social media for professional networkingSue Beckingham
 
Social Media Tools For School PR
Social Media Tools For School PRSocial Media Tools For School PR
Social Media Tools For School PRRichie Escovedo
 
Social media, community engagement & Big Society
Social media, community engagement & Big SocietySocial media, community engagement & Big Society
Social media, community engagement & Big SocietyDavid Barrie
 
Innotech Fostering Online Communities
Innotech Fostering Online CommunitiesInnotech Fostering Online Communities
Innotech Fostering Online CommunitiesChris Messina
 
The Significance of Social Software
The Significance of Social SoftwareThe Significance of Social Software
The Significance of Social Softwarezephoria
 
Alumni engagement solutions for the new world
Alumni engagement solutions for the new worldAlumni engagement solutions for the new world
Alumni engagement solutions for the new worldNationBuilder
 
What Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaWhat Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaHoward Greenstein
 
#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalman
#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalman#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalman
#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalmanLaura Pasquini
 
Introduction To Social Media-ITRI Presentation
Introduction To Social Media-ITRI PresentationIntroduction To Social Media-ITRI Presentation
Introduction To Social Media-ITRI PresentationCollin Condray
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social MediaCollin Condray
 
NettuesdayActivist Communities Using Social Media
NettuesdayActivist Communities Using Social MediaNettuesdayActivist Communities Using Social Media
NettuesdayActivist Communities Using Social Mediaharveymilk
 
Designing Communities101507 1192637120231725 1
Designing Communities101507 1192637120231725 1Designing Communities101507 1192637120231725 1
Designing Communities101507 1192637120231725 1tobyo_init
 
Workshop Social Media
Workshop Social MediaWorkshop Social Media
Workshop Social Mediaguest074304
 
Non Profits Meet The Social Web
Non Profits Meet The Social WebNon Profits Meet The Social Web
Non Profits Meet The Social Webbradlande
 
SHARE TODAY
SHARE TODAYSHARE TODAY
SHARE TODAYycmlogt
 
Beyond google
Beyond googleBeyond google
Beyond googleXin Ran Li
 
Veggie cool
Veggie coolVeggie cool
Veggie coolGlen Hellman
 
Social media for business seminar1
Social media for business seminar1Social media for business seminar1
Social media for business seminar1Maureen Donnellan
 

Weitere ähnliche Inhalte

Was ist angesagt?

Cornell Clubs and Groups Presentation
Cornell Clubs and Groups PresentationCornell Clubs and Groups Presentation
Cornell Clubs and Groups PresentationHoward Greenstein
 
Employability, self promoting & networking seminar
Employability, self promoting & networking seminarEmployability, self promoting & networking seminar
Employability, self promoting & networking seminarClarence Zarnes, SGM (R) USA
 
Networked Learningand Wider World Final
Networked Learningand Wider World FinalNetworked Learningand Wider World Final
Networked Learningand Wider World FinalNancy Wright White
 
Digital connectedness using social media for professional networking
Digital connectedness using social media for professional networkingDigital connectedness using social media for professional networking
Digital connectedness using social media for professional networkingSue Beckingham
 
Social Media Tools For School PR
Social Media Tools For School PRSocial Media Tools For School PR
Social Media Tools For School PRRichie Escovedo
 
Social media, community engagement & Big Society
Social media, community engagement & Big SocietySocial media, community engagement & Big Society
Social media, community engagement & Big SocietyDavid Barrie
 
Innotech Fostering Online Communities
Innotech Fostering Online CommunitiesInnotech Fostering Online Communities
Innotech Fostering Online CommunitiesChris Messina
 
The Significance of Social Software
The Significance of Social SoftwareThe Significance of Social Software
The Significance of Social Softwarezephoria
 
Alumni engagement solutions for the new world
Alumni engagement solutions for the new worldAlumni engagement solutions for the new world
Alumni engagement solutions for the new worldNationBuilder
 
What Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaWhat Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaHoward Greenstein
 
#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalman
#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalman#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalman
#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalmanLaura Pasquini
 
Introduction To Social Media-ITRI Presentation
Introduction To Social Media-ITRI PresentationIntroduction To Social Media-ITRI Presentation
Introduction To Social Media-ITRI PresentationCollin Condray
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social MediaCollin Condray
 
NettuesdayActivist Communities Using Social Media
NettuesdayActivist Communities Using Social MediaNettuesdayActivist Communities Using Social Media
NettuesdayActivist Communities Using Social Mediaharveymilk
 
Designing Communities101507 1192637120231725 1
Designing Communities101507 1192637120231725 1Designing Communities101507 1192637120231725 1
Designing Communities101507 1192637120231725 1tobyo_init
 
Workshop Social Media
Workshop Social MediaWorkshop Social Media
Workshop Social Mediaguest074304
 
Non Profits Meet The Social Web
Non Profits Meet The Social WebNon Profits Meet The Social Web
Non Profits Meet The Social Webbradlande
 
SHARE TODAY
SHARE TODAYSHARE TODAY
SHARE TODAYycmlogt
 

Was ist angesagt? (19)

Cornell Clubs and Groups Presentation
Cornell Clubs and Groups PresentationCornell Clubs and Groups Presentation
Cornell Clubs and Groups Presentation
 
Employability, self promoting & networking seminar
Employability, self promoting & networking seminarEmployability, self promoting & networking seminar
Employability, self promoting & networking seminar
 
Social networking
Social networkingSocial networking
Social networking
 
Networked Learningand Wider World Final
Networked Learningand Wider World FinalNetworked Learningand Wider World Final
Networked Learningand Wider World Final
 
Digital connectedness using social media for professional networking
Digital connectedness using social media for professional networkingDigital connectedness using social media for professional networking
Digital connectedness using social media for professional networking
 
Social Media Tools For School PR
Social Media Tools For School PRSocial Media Tools For School PR
Social Media Tools For School PR
 
Social media, community engagement & Big Society
Social media, community engagement & Big SocietySocial media, community engagement & Big Society
Social media, community engagement & Big Society
 
Innotech Fostering Online Communities
Innotech Fostering Online CommunitiesInnotech Fostering Online Communities
Innotech Fostering Online Communities
 
The Significance of Social Software
The Significance of Social SoftwareThe Significance of Social Software
The Significance of Social Software
 
Alumni engagement solutions for the new world
Alumni engagement solutions for the new worldAlumni engagement solutions for the new world
Alumni engagement solutions for the new world
 
What Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaWhat Is Social Media - Blog Philadelphia
What Is Social Media - Blog Philadelphia
 
#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalman
#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalman#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalman
#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalman
 
Introduction To Social Media-ITRI Presentation
Introduction To Social Media-ITRI PresentationIntroduction To Social Media-ITRI Presentation
Introduction To Social Media-ITRI Presentation
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social Media
 
NettuesdayActivist Communities Using Social Media
NettuesdayActivist Communities Using Social MediaNettuesdayActivist Communities Using Social Media
NettuesdayActivist Communities Using Social Media
 
Designing Communities101507 1192637120231725 1
Designing Communities101507 1192637120231725 1Designing Communities101507 1192637120231725 1
Designing Communities101507 1192637120231725 1
 
Workshop Social Media
Workshop Social MediaWorkshop Social Media
Workshop Social Media
 
Non Profits Meet The Social Web
Non Profits Meet The Social WebNon Profits Meet The Social Web
Non Profits Meet The Social Web
 
SHARE TODAY
SHARE TODAYSHARE TODAY
SHARE TODAY
 

Andere mochten auch

Social media for business seminar1
Social media for business seminar1Social media for business seminar1
Social media for business seminar1Maureen Donnellan
 
Social Media for Business - Stories from the Front Line
Social Media for Business - Stories from the Front LineSocial Media for Business - Stories from the Front Line
Social Media for Business - Stories from the Front LineMaureen Donnellan
 
Social Media Possibilities for Public Health
Social Media Possibilities for Public HealthSocial Media Possibilities for Public Health
Social Media Possibilities for Public HealthMaureen Donnellan
 
Nexercise Investment Pitch
Nexercise Investment PitchNexercise Investment Pitch
Nexercise Investment PitchGlen Hellman
 
1776 discovery fund investor pitch
1776 discovery fund investor pitch1776 discovery fund investor pitch
1776 discovery fund investor pitchGlen Hellman
 
Acunetix technical presentation v7 setembro2011
Acunetix technical presentation v7 setembro2011Acunetix technical presentation v7 setembro2011
Acunetix technical presentation v7 setembro2011Wlad1m1r
 
Great Parent's Make Sucky CEOs - Why Startups Fail
Great Parent's Make Sucky CEOs - Why Startups FailGreat Parent's Make Sucky CEOs - Why Startups Fail
Great Parent's Make Sucky CEOs - Why Startups FailGlen Hellman
 

Andere mochten auch (13)

Beyond google
Beyond googleBeyond google
Beyond google
 
Veggie cool
Veggie coolVeggie cool
Veggie cool
 
Social media for business seminar1
Social media for business seminar1Social media for business seminar1
Social media for business seminar1
 
Social Media for Business - Stories from the Front Line
Social Media for Business - Stories from the Front LineSocial Media for Business - Stories from the Front Line
Social Media for Business - Stories from the Front Line
 
Nkapc Slideshow
Nkapc SlideshowNkapc Slideshow
Nkapc Slideshow
 
Social Media in Business
Social Media in BusinessSocial Media in Business
Social Media in Business
 
Site Designs
Site DesignsSite Designs
Site Designs
 
Social Media Possibilities for Public Health
Social Media Possibilities for Public HealthSocial Media Possibilities for Public Health
Social Media Possibilities for Public Health
 
Nexercise Investment Pitch
Nexercise Investment PitchNexercise Investment Pitch
Nexercise Investment Pitch
 
1776 discovery fund investor pitch
1776 discovery fund investor pitch1776 discovery fund investor pitch
1776 discovery fund investor pitch
 
Acunetix technical presentation v7 setembro2011
Acunetix technical presentation v7 setembro2011Acunetix technical presentation v7 setembro2011
Acunetix technical presentation v7 setembro2011
 
Great Parent's Make Sucky CEOs - Why Startups Fail
Great Parent's Make Sucky CEOs - Why Startups FailGreat Parent's Make Sucky CEOs - Why Startups Fail
Great Parent's Make Sucky CEOs - Why Startups Fail
 
Aspirin Inc
Aspirin IncAspirin Inc
Aspirin Inc
 

Ähnlich wie Content and community

Designing Communities101507
Designing Communities101507Designing Communities101507
Designing Communities101507Christina Wodtke
 
Using Social Media and Online Technologies in the Public Workforce System
Using Social Media and Online Technologies in the Public Workforce SystemUsing Social Media and Online Technologies in the Public Workforce System
Using Social Media and Online Technologies in the Public Workforce SystemColleen LaRose
 
Going Social
Going SocialGoing Social
Going SocialAerin Guy
 
Technology and Community
Technology and CommunityTechnology and Community
Technology and CommunityMichael Coghlan
 
Technology and Community
Technology and CommunityTechnology and Community
Technology and CommunityMichael Coghlan
 
Social Media 101 for Jewish Communal Professionals
Social Media 101 for Jewish Communal ProfessionalsSocial Media 101 for Jewish Communal Professionals
Social Media 101 for Jewish Communal ProfessionalsLisa Colton
 
Networking in the North
Networking in the NorthNetworking in the North
Networking in the NorthAerin Guy
 
Micro Credit Nh Presentation
Micro Credit Nh PresentationMicro Credit Nh Presentation
Micro Credit Nh Presentationchianti1976
 
What the Heck is Social Media?
What the Heck is Social Media?What the Heck is Social Media?
What the Heck is Social Media?Avatar Media
 
Social Media in Nonprofit Organizations 2010
Social Media in Nonprofit Organizations 2010Social Media in Nonprofit Organizations 2010
Social Media in Nonprofit Organizations 2010Margaret Palmiter
 
Duende Social Media 101
Duende Social Media 101Duende Social Media 101
Duende Social Media 101John Suhar
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social ChangeTom Dawkins
 
Online communities: A social world
Online communities: A social worldOnline communities: A social world
Online communities: A social worldSarah Hartley
 
Social media for charities
Social media for charitiesSocial media for charities
Social media for charitiesGitta Bartling
 
Workshop Social Media
Workshop Social MediaWorkshop Social Media
Workshop Social MediaJan van Veen
 

Ähnlich wie Content and community (20)

Designing Communities101507
Designing Communities101507Designing Communities101507
Designing Communities101507
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Using Social Media and Online Technologies in the Public Workforce System
Using Social Media and Online Technologies in the Public Workforce SystemUsing Social Media and Online Technologies in the Public Workforce System
Using Social Media and Online Technologies in the Public Workforce System
 
Going Social
Going SocialGoing Social
Going Social
 
Technology and Community
Technology and CommunityTechnology and Community
Technology and Community
 
Technology and Community
Technology and CommunityTechnology and Community
Technology and Community
 
Social Media 101 for Jewish Communal Professionals
Social Media 101 for Jewish Communal ProfessionalsSocial Media 101 for Jewish Communal Professionals
Social Media 101 for Jewish Communal Professionals
 
Web 2.0 For Teachers And Pupils To Diocesan College Executive
Web 2.0 For Teachers And Pupils To Diocesan College ExecutiveWeb 2.0 For Teachers And Pupils To Diocesan College Executive
Web 2.0 For Teachers And Pupils To Diocesan College Executive
 
Networking in the North
Networking in the NorthNetworking in the North
Networking in the North
 
Ttia Summit Ppt
Ttia Summit PptTtia Summit Ppt
Ttia Summit Ppt
 
Micro Credit Nh Presentation
Micro Credit Nh PresentationMicro Credit Nh Presentation
Micro Credit Nh Presentation
 
What the Heck is Social Media?
What the Heck is Social Media?What the Heck is Social Media?
What the Heck is Social Media?
 
Social Media in Nonprofit Organizations 2010
Social Media in Nonprofit Organizations 2010Social Media in Nonprofit Organizations 2010
Social Media in Nonprofit Organizations 2010
 
Duende Social Media 101
Duende Social Media 101Duende Social Media 101
Duende Social Media 101
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social Change
 
Online communities: A social world
Online communities: A social worldOnline communities: A social world
Online communities: A social world
 
How to be a social media butterfly
How to be a social media butterflyHow to be a social media butterfly
How to be a social media butterfly
 
Social media for charities
Social media for charitiesSocial media for charities
Social media for charities
 
Workshop Social Media
Workshop Social MediaWorkshop Social Media
Workshop Social Media
 
Web 2.0 For Teachers And Students At Diocesan College Bishops
Web 2.0 For Teachers And Students At Diocesan College BishopsWeb 2.0 For Teachers And Students At Diocesan College Bishops
Web 2.0 For Teachers And Students At Diocesan College Bishops
 

Content and community