The document discusses communication and defines it as a process where people share meanings via symbolic messages. It presents Shannon and Weaver's model of communication as well as two additional models that involve a sender, encoder, message, channel, receiver, decoder, and feedback. The document also lists several functions of communication such as informing, commanding, influencing, and integrating. Finally, it discusses principles of effective communication such as clarity, adequacy, timing, integrity, empathy, credibility, and listening.

2.  Communication-latin word communis-
common
 Two or more persons share meanings among
themselves , say message or means-
>message

3.  DANCE Analysed 95 definitions
 “communication is the process by which
people seek to share meaning via the
transmission of symbolic message”

4. SHANNON WEAWER MODEL
SOURCE TRANSMITTER CHANNEL RECEIVER DESTINATI
ON

5. SECOND MODEL
SENDER
•IDEAS
•NEEDS
•INTENTION
•INFORMATI
ON
ENCODER
•MOTOR SKILL
•MUSCLE
SYSTEM
•SENSORY
SKILL
MESSAGE
•CODE
•SET OF
SYMBOLS
CHANNEL
•MEDIUM
CARRIER
DECODER
•MOTOR
SKILL
•MUSCLE
SYSTEM
•SENSORY
SKILL
RECEIVER
•IDEAS
•NEEDS
•INTENTIONS
•INFORMATI
ON

6. THIRD MODEL
SENDE
R
MESSAG
E
ENCODI
NG
CHANNE
L
RECEIVE
R
DECODI
NG
MSG

7.  SENDER
 MESSAGE
 ENCODING
 CHANNEL
 RECEIVER
 DECODING
 FEED BACK

8.  INFORMATION FUNCTION
 COMMAND AND INSTRUCTIVE FUNCTION
 INFLUENCE AND PERSUASIVE FUNCTION
 INTEGRATIVE FUNCTION

9.  CLARITY
 ADEQUACY
 TIMING
 INTEGRITY

10.  CLARITY IN IDEA
 PURPOSE OF COMMUNICATION
 EMPATHY IN COMMUNICATION
 TWO WAY COMMUNICATION
 APPROPRIATE COMMUNICATION
 SUPPORTING WORDS WITH ACTION
 CREDIBILITY IN COMMUNICATION
 GOOD LISTENING