This project is the business model of Udacity Digital Marketing Nano Degree Program and articulated the Marketing Objective, KPI, Metrics, Value Proposition, Interview Questions, Empathy Map and Customer Persona

1. DIGITAL MARKETING NANO DEGREE
Project 1 – Prepare to Market

2. UDACITY OVERVIEW

3. UDACITY OVERVIEW
• Udacity provides training to individual and corporate to master in-demand skills in
collaboration with top notch companies like Google, Amazon, VIVE, Mercedez-
Benz, DIDI, and FCA, AMAZON web services, KAGGLE, Facebook, Github,
Alteryx &Tableau, AT&T, Hack Reactor, Hubspot, MOZ, Mail chimp, Hoot Suite
• Nano Degree program provides real time projects to help build individual skills and
portfolio. Each student are given personalized feedback by assigned mentors.
• Udacity provides verified Nano degree credentials on successful completion of the
program.
• Udacity courses helps student to gain confident level and kick start their career
with 360-degree understanding of the subject.
• Student can benefit supportive mentoring and rigorous project review

4. OBJECTIVE

5. SMART OBJECTIVE
Collect 500 new leads for Digital Marketing Nano Degree program by the end of
August 2018

6. KEY PERFORMANCE
INDICATOR

7. KPI : KEY PERFORMANCE INDICATOR
Number of new leads for Digital Marketing Nano Degree program by the end of
August 2018

8. METRICS

9. METRICS
- Inbound links
- Lead source
- Click through rate
- Conversion rate
- Cost per click
- Return on investment
- Cost per acquisition

11. VALUE PROPOSITION
FOR - Customer who have interest in digital marketing
WHO - 360 degree understanding of Digital Marketing
OUR - Nano Degree and Corporate Training
THAT - Master platform specific skills valued by top employers
UNLIKE - Coursera, Udemy and Code Academy
OUR OFFER - Certification recognized by Udacity hiring companies

13. INTERVIEW QUESTIONS
1. Name
2. Age
3. Marital Status
4. If married, what your partner
doing?
5. Do you have children?
6. Country you live in?
7. Income
8. Level of Education
9. What is your education in
specific?
10. Current job role and title?
11. How long have you been in
this role and title?
12. What do like to do in your free
time?
13. How often do you exercise?
13. Do you prefer free/online course?
14. What stops you in doing Digital
Marketing program in other online
platform?
15.What made you to have interest
in doing Digital Marketing program in
Udacity?
16. What are the goals have you set
after the successful completion of
Udacity program?

14. CONTD.. INTERVIEW QUESTIONS
17. What is the major advantage in
doing Digital Marketing in Udacity?
18. Did you come across any obstacle
while doing course via online?
19. What stops you in doing paid
online courses?
20. What are the goals you set while
you are doing online course?
21. How do online course achieve your
career goal?
22. What is your expectation when you
plan to do online course?
23. What are the needs when you
decide to do course in online
platform?
24. How are your goals changed in
past 3 years?
25. Where do you see yourself in
next 5 years?
26. How did you come to know
about Udacity?

16. DOING
• Updating with current trends
• Active on social media
FEELING
• Energetic
• Happy
• Satisfied
THINKING
• To Market own business via digital
media
• To improve business performance
SEEING
• Lot of potential in digital market
• Competitive world
• Resources available everywhere,
just need to grab it

18. Background &
Demographics
• Female, 35 years old
• Lives in India
• Masters in Journalism
• Entrepreneur
• Partner is Environment
Consultant
Needs
• Detailed content
• Return on Investment
• Live project
• Immediate feedback
• Instructor to clarify all
doubts
• Learn at own pace,
strictly not time bound
Hobbies
• Watch News
• Read Books
• Pets
Goals
• Be expert in Digital
Marketing
• Apply Digital Marketing
skills in Business
Barriers
• Content unable to
connect to user
• Slow feedback
• Slow internet
Customer Persona
SMRITHI

19. Reference:
1) https://in.udacity.com/nanodegree
2) https://in.udacity.com/