1. SOURAV KUMAR NANDISOURAV KUMAR NANDI
21, Boidya Gali, Jagudas Para
Hooghly – 712103,
West Bengal, India
• +91 9051558752
 sourav.nandi09@gmail.com
SYNOPSIS:
Skilled and dedicated Professional offering impressive more than 4 years of leadership
background in national FMCG markets with an exceptional understanding of marketing and
sales strategies and cross-cultural environments to Provide comprehensive direction and
solutions.
AREAS OF EXPERTISE:
1. Marketing strategy and brand management 6. Sales Operations Management
2. New Product Launch 7. Market Research & Feasibility Studies
3. Movement analysis & planning 8. Staff Leadership & Team Development
4. ABP Procedures, Planning & monitoring 9. Logistic Planning and Processing
5. BTL promotional planning 10. Sales Planning & execution
6. Commercial Management 11. Distribution Channel Management
PROFESSIONAL EXPERIENCE:
1. Territory Sales Officer – Hindustan Unilever Limited
Period: From 8th
July, 2013 onwards - Reporting: ASM – North Bengal Rural
I have joined the Organization in July 2013 and it will be too early to emphasize the
achievement. However, certain features of my profile are mentioned below, for information and
review.
Responsibilities Sales and Marketing:
• Overall business development and meeting the target assigned to my team at the territory
under my control.
• Man power planning, Recruitment thereof through HR Department/personal resources.
• Training and development of Sales Force of all level, across the location through various
marketing and field training exercises.
• Implementation of smart selling strategies to increase the retail penetration to ensure
business growth.
• Brand wise working to enhance the equity of individual brand in the trade.
• Various Promotional exercises in trade to create the brand awareness of individual
product/Brand/segment.
• Monitoring of town/salesman wise sales function on regular basis to ensure the achievement
of desired objective/result in trade.
• Intelligent scheme operation in the market to ensure more business against limited
investment.
• Annual Business Plan – Product wise/Value wise/Distributor wise

2. • Incentive plan for Sales Force and distributors.
• POP planning and allocation through proper mode of working.
• New Product/SKU planning to increase the business volume of the organization.
• ROI review of the Distributors under my control.
• Distributors meet/Sales Conference and meeting across the location.
• Frequent travelling to different location to ensure the development of business as well as
field force.
• Work with Sales Force in the market to identify the trade weakness and strengthen the
retailing concept in the market.
• New Product Launch – successfully launch couple of products.
Administrative Function:
• Infrastructures planning for Distributors to commence/continue the business.
• Commercial policies and fundamentals of business common control.
• Guidelines and implementation of the IT/HR System.
• Monitoring of distributors across the territories.
Additional Responsibilities [HO]:
• Supervision of Marketing, Sales coordination, Logistic, MIS section and other relevant
department at HO.
• Core team member thereby active participation in the meeting to derive the corporate
vision and objective.
Achievement: Though achievement may not be measured, few significant improvements are
mentioned below:
• Business growth – Approx 20% - 25% in each distributor’s area.
• Increase in Brand equity of the products in the market.
• Man power deployment – Adequate manpower across the locations.
• Business Concept – Switch over from selected outlet trade to mass retailing concept.
• Corporate Vision – Planning to achieve Retail>Whole Sale and more business against base of
2013-14.
• Achieved 25% PP growth in the assigned business area over LY base.
• Achieved Doubled PP Lines in the assigned area in the BHAG PP BHAG Competition.
• Achieved highest Face Wash Eco among all the territories.
• Doubled the F&B sales in Double The Foods Competition.
• Created 4 new RSs in the territory which helps the area grow faster.
2. Brand Executive – Nature’s Essence Private Limited, From April 2012 to till June 2013.
Reporting to: Managing Director and Vice President.
Responsibilities - Marketing [All India]: Handled 2 Brand coordinators and 3 Sales Coordinators.
• Infrastructure development in marketing and sales, along with corporate strategies for
business development program and implementation thereof.
• Various sales/marketing planning to enhance the brand equity across the location.
• Profits maximization through efficient vendor and rationalization of gratuitous cost factors.
• Territory wise / Product wise ABP [Annual business Plan] for Sales Force and Distributors.
• Concept development to open new territory/HQ to increase the Sale base.
• New Product and POPs: Planning, development and its proper Launch/utilization.
• Town development exercises to enhance the product reach to retail and wholesale outlets.
• Marketing Strategy for relaunch/repositioning of products.

3. • Product wise Scheme planning to create brand awareness in the market.
• Movement Analysis of the product and proper remedy thereof.
• Co-ordination with the production department for adequate production planning.
• Event Management across the territories.
• Secondary Scheme planning to excel business in retail and wholesale trade.
• Circulars/Communication with trade at individual capacity.
• Attending Seminar and meeting with consultant for corporate development including Sales
Conference [indoor/outdoor] and distributor meet for Company/business growth.
• MIS development as per requirement. New/Existing product planning/allocation and Launch
thereof across the territories.
• POP planning and execution thereof.
• Various motivational plans for Trade and Sales Force.
• Proper Format Development for Reporting Purpose productive working.
• BTL Activities: Monitering & settlement of different type of BTL activities e.g. Wall Panting, Van
operation, Door to Door etc.
• Institutional Sales: Handling of istitutional sales - negotiation of rate, scheme, payment terms
and mode of operation with the concerned institutional head.
• Cross Promotion activities: Handling of cross promotion activities with other brand.
Responsibilities - Sales [All India]: Handled Sales Co-ordination team of 3 personnel.
• Administrative training of Sales Co-ordinators on regular basis.
• Customer Registration/elimination process.
• Monthly/Spot Scheme finalisation for regular trade development.
• Annual /periodical incentive planning for Sales Force and Distributors.
• Monthly meeting at depot for Sales Review and further development of Sales.
• New Channel development for Sales Growth.
• Institutional Sales mechanism/monitoring and development.
• Review of Primary vs Secondary Sales.
• Various day to day activities to achieve the business goal.
• Review of MIS Monthly reports and qualitative analysis thereof.
• Old Stock liquidation plan.
• Credit Management for business growth.
• Various motivational plans for Distributors, Trade and Sales Force.
• Format for Sales Reporting Purpose of Sales Force for qualitative working.
Responsibilities - Logistic: Handled 1 personnel at HO.
• Allocation of New products.
• Redressing of stocks – whenever required.
Responsibilities – Commercial Function with the Association of Commercial section.
• Handled sales commercial function of CFAs/Depot operations.
• Claim settlement procedure.
• Debtors Management - outstanding recovery.
ACHIEVEMENT: I joined the Organization in April 2012 and successfully change the mode of
working, thereby increase in Sales with marketing input and quality working. Also successfully
change the mode of business from credit to advance. Today most of the brands are market
leaders in their segments. Also successfully launched several brands in the market.

4. 3. Senior Sales Executive – Keventer Agro Limited. From March 2011 to April 2012:
Reporting to: Business Development Manager.
Responsibilities - Sales:
• Preparation of different type of statistical data as per requirement.
• Follow up with Sales force on over all basis for distributor wise Sales Performance.
• Preparation of sale target considering season/place and strength of the area.
• Motivating Sales Force to achieve goal by suggesting them fruitful planning.
• Customer Registration/Elimination process.
• Monthly/Spot Scheme finalisation for regular trade development.
• Annual /periodical incentive planning for Sales Force and Distributors.
• Monthly meeting at office for Sales Review and further development of Sales.
• New channel development for Sales Growth.
• Review of Primary vs Secondary Sales.
• Review of MIS Monthly reports and qualitative analysis thereof.
• Old Stock liquidation plan.
• Incentive Settlement: Handling Field Force / distributor Incentive and settlement thereof.
• Independent handling of Correspondence with concerned dept. /personnel.
Responsibilities - Marketing:
• New/Existing product planning/allocation and Launch thereof across the territories.
• POP planning and execution thereof.
• Various motivational plans for Trade and Sales Force.
• Proper Format Development for Reporting Purpose productive working.
• BTL Activities: Monitering & settlement of different type of BTL activities e.g. Wall Panting, Van
operation, Door to Door etc.
• Institutional Sales: Handling of istitutional sales - negotiation of rate, scheme, payment terms
and mode of operation with the concerned institutional head.
• Cross Promotion activities: Handling of cross promotion activities with other brand.
Responsibilities – Commercial Function with the Association of Commercial section.
• Credit control of the customers working against credit motto.
• Temporary Credit control of the customers working against advance payment and
monitoring of stock despatch to the customers from respective distributors as per policy.
• Debtors Management - outstanding list preparation, scrutiny and follow up for recovery.
• Outstanding liability: Distributor wise Review for its timely settlement.
• MIS preparation - Sales vs. Debtor number of days.
• Follow up/Planning for recovery of NPA with respective Distributors & Sales Force.
• Coordination with Legal dept. for recovery of dues/NPA – wherever required.
• Coordination with HO A/C & Commercial dept. for necessary entry/adjustment of the
customer balances to rectify their books of A/C for smooth functioning.
• Regular / Critical claim settlement.
• Implementation of company norms as & when announced by the Management.
• Supervision of distributor’s staff for proper working.
ACHIEVEMENTS: Succesfully implemented the growth policy on all distributors at Keventer and
successfully established the brand Typhoo at the Kolkata market.
 IT Skills: MS Office, MS Outlook, Internet, MS Excel, MS Power Point.

5.  ACADEMIA:
Area of specialization- Marketing & Sales
Degree Institution Board/University Marks (%) Year of passing
M.B.A
(Marketing/
Systems)
EASTERN
INSTITUTE OF
MANAGEMENT
Kalyani University 57 2011
B.C.A GEORGE
COLLEGE
W.B.U.T 81 2009
XII (10+2) HOOGHLY
BRANCH
SCHOOL
WBCHSE
65 2001
X (10)
HOOGHLY
BRANCH
SCHOOL
WBBSE 77 1999
PERSONAL PROFILE:
Permanent Address:
Present Address:
DOB:
21, Boidya Gali, Jagudas Para, Hooghly,
West Bengal, Pin – 712103
10, Ashram Road, Hazra Para,
2nd
Floor, Sarkar House,
Coochbehar,
West Bengal, Pin - 736101
19.03.1982
Father’s Name: Monoj Kumar Nandi
Nationality: Indian
Sex Male
Marital Status:
Language Known:
Married
English, Hindi, Bengali.
Date: 26.06.2015
Place: Kolkata

6.  ACADEMIA:
Area of specialization- Marketing & Sales
Degree Institution Board/University Marks (%) Year of passing
M.B.A
(Marketing/
Systems)
EASTERN
INSTITUTE OF
MANAGEMENT
Kalyani University 57 2011
B.C.A GEORGE
COLLEGE
W.B.U.T 81 2009
XII (10+2) HOOGHLY
BRANCH
SCHOOL
WBCHSE
65 2001
X (10)
HOOGHLY
BRANCH
SCHOOL
WBBSE 77 1999
PERSONAL PROFILE:
Permanent Address:
Present Address:
DOB:
21, Boidya Gali, Jagudas Para, Hooghly,
West Bengal, Pin – 712103
10, Ashram Road, Hazra Para,
2nd
Floor, Sarkar House,
Coochbehar,
West Bengal, Pin - 736101
19.03.1982
Father’s Name: Monoj Kumar Nandi
Nationality: Indian
Sex Male
Marital Status:
Language Known:
Married
English, Hindi, Bengali.
Date: 26.06.2015
Place: Kolkata