Nailing a high converting SaaS Trial
Your goal as a marketer in the SaaS industry is to drive as many SaaS trial conversions as possible. But the major obstacle is that most SaaS trial users do not convert to paying customers. Around 15-20% of the trial users become customers and the percentage drops even further after 3 months or so. Conversion rates from visitors to free trial in SaaS hover around 2%. With so many options out in the world, it is easy for people to lose track and get overwhelmed by everything. People don’t come back to buy a SaaS product because they didn’t enjoy the experience of the free trial, it is as simple as that. You have to make sure that before the free trial ends you should have a chance to connect with a prospect. You have to empower the user and reach out to them.
