SlideShare ist ein Scribd-Unternehmen logo
1 von 11
Downloaden Sie, um offline zu lesen
ATTRIBUTION
THEORY
Attribution
The ways in which people come to
understand the causes of their own and
others’behaviors.
Attribution Theory
 Introduced by Freitz Heider in 1958.
How do we attach meaning to
other's behavior, or our own is
called as Attribution Theory.
attribution theory.pptx
Types of Attribution
There are two types of Attribution Theory according toFritz
Heider:
PersonalAttribution
SituationalAttribution
Personal or Internal Attribution:
Explain an outcome by looking within an
individual.
Situational or External Attribution:
Explain an outcome by looking outside of an
individual.
Some AttributionErrors
Self-serving bias
Fundamental Attribution
Error
Halo effect
Self-Serving bias
• People do not make objective situational / personal
attributions for their own behavior, though.
• They tend to attribute their successes to dispositional
factors, and their failures to situational factors.
• For example: “I did well on the test because I am smart,”
or “I did poor on the test because I didn’t get enough sleep.
Fundamental attributionError
• The tendency to attribute the behavior of other people
more to internal than to external.
• Refers to Our tendency to see the person rather than situation
as the Main cause of person’s behavior.
• Example: if a person is late for work Observers are more
likely to conclude that he is lazy than to consider the
external factors.
Halo Effect
• To draw the general Impression of an individual on the basis
of his single characteristic.
• A big attritional Error.
• Example:-If a person having good formal dressing sense is
late. Observer make a conclusion that the external causes are
responsible then internal causes.
Conclusion
Keeping in mind the Attribution Theory a person should
always think before he reacts. He should not always
believe what he sees but should also focus on the both
situational and personal attributions and after that only
he/she should judge the person. A person should not
blame others for any situation or if any bad thing is taking
place.

Weitere ähnliche Inhalte

Ähnlich wie attribution theory.pptx

Ähnlich wie attribution theory.pptx (20)

Perception by Aijaz Aryan
Perception by Aijaz AryanPerception by Aijaz Aryan
Perception by Aijaz Aryan
 
Errors.pptx
Errors.pptxErrors.pptx
Errors.pptx
 
Attribution-Theory-Claudine-report-in-communication (1).pptx
Attribution-Theory-Claudine-report-in-communication (1).pptxAttribution-Theory-Claudine-report-in-communication (1).pptx
Attribution-Theory-Claudine-report-in-communication (1).pptx
 
Lecture 7-8 Perception.ppt
Lecture  7-8 Perception.pptLecture  7-8 Perception.ppt
Lecture 7-8 Perception.ppt
 
Attribution Theory Of Human Behavior
Attribution Theory Of Human BehaviorAttribution Theory Of Human Behavior
Attribution Theory Of Human Behavior
 
Attribution Theory By Fritz Heider..According
Attribution Theory By Fritz Heider..AccordingAttribution Theory By Fritz Heider..According
Attribution Theory By Fritz Heider..According
 
perception decision making
perception  decision makingperception  decision making
perception decision making
 
perception ppt.ppt
perception ppt.pptperception ppt.ppt
perception ppt.ppt
 
Module 2 --personality
Module 2 --personalityModule 2 --personality
Module 2 --personality
 
The meaning of attribution
The meaning of attributionThe meaning of attribution
The meaning of attribution
 
Attribution and Self concepts
Attribution and Self conceptsAttribution and Self concepts
Attribution and Self concepts
 
Oblecture3
Oblecture3Oblecture3
Oblecture3
 
Defence mechanisms
Defence mechanismsDefence mechanisms
Defence mechanisms
 
5e ch07
5e ch075e ch07
5e ch07
 
Attribution theory & Cognitive Dissonance
Attribution theory & Cognitive DissonanceAttribution theory & Cognitive Dissonance
Attribution theory & Cognitive Dissonance
 
Impression formation
Impression formation Impression formation
Impression formation
 
Perception and Motivation.ppt
Perception and Motivation.pptPerception and Motivation.ppt
Perception and Motivation.ppt
 
Perception and Motivation.ppt
Perception and Motivation.pptPerception and Motivation.ppt
Perception and Motivation.ppt
 
Lesson 3
Lesson 3Lesson 3
Lesson 3
 
defencemechanisms-200730091813.pdf
defencemechanisms-200730091813.pdfdefencemechanisms-200730091813.pdf
defencemechanisms-200730091813.pdf
 

Mehr von SoujanyaLk1

t test for statistics 1st sem mba sylabus
t test for statistics 1st sem mba sylabust test for statistics 1st sem mba sylabus
t test for statistics 1st sem mba sylabusSoujanyaLk1
 
correlation for statistics for 2nd year students
correlation for statistics for 2nd year studentscorrelation for statistics for 2nd year students
correlation for statistics for 2nd year studentsSoujanyaLk1
 
NBFcs in finance specialization in MBA 3rd semester students
NBFcs in finance specialization in MBA 3rd semester studentsNBFcs in finance specialization in MBA 3rd semester students
NBFcs in finance specialization in MBA 3rd semester studentsSoujanyaLk1
 
stats for 1st sem MBA atudents hypothesis testing notes
stats  for 1st sem MBA atudents hypothesis testing notesstats  for 1st sem MBA atudents hypothesis testing notes
stats for 1st sem MBA atudents hypothesis testing notesSoujanyaLk1
 
licpresentation-new for mba 1st sem statistics
licpresentation-new for mba 1st sem statisticslicpresentation-new for mba 1st sem statistics
licpresentation-new for mba 1st sem statisticsSoujanyaLk1
 
DOC-20240131-indian financial system in third semester mba notes
DOC-20240131-indian financial system in third semester mba notesDOC-20240131-indian financial system in third semester mba notes
DOC-20240131-indian financial system in third semester mba notesSoujanyaLk1
 
presentation on nano for mba students for the presentation
presentation on nano for mba students for the presentationpresentation on nano for mba students for the presentation
presentation on nano for mba students for the presentationSoujanyaLk1
 
Role and features of satatistics and random experiment
Role and features of satatistics and random experimentRole and features of satatistics and random experiment
Role and features of satatistics and random experimentSoujanyaLk1
 
money market foe mba 3rd sem finance specialization
money market foe mba 3rd sem finance specializationmoney market foe mba 3rd sem finance specialization
money market foe mba 3rd sem finance specializationSoujanyaLk1
 
decision tree in statistics last chapter
decision tree in statistics last chapterdecision tree in statistics last chapter
decision tree in statistics last chapterSoujanyaLk1
 
Chap 1, IFS notes for mba 3rd sem finance specialization
Chap 1, IFS notes for mba 3rd sem finance specializationChap 1, IFS notes for mba 3rd sem finance specialization
Chap 1, IFS notes for mba 3rd sem finance specializationSoujanyaLk1
 
measure of dispersion in stats whichncomes in first chapter
measure of dispersion in stats whichncomes in first chaptermeasure of dispersion in stats whichncomes in first chapter
measure of dispersion in stats whichncomes in first chapterSoujanyaLk1
 
index numbers, which is required for the mba students
index numbers, which is required for the mba studentsindex numbers, which is required for the mba students
index numbers, which is required for the mba studentsSoujanyaLk1
 
trendanalysis for mba management students
trendanalysis for mba management studentstrendanalysis for mba management students
trendanalysis for mba management studentsSoujanyaLk1
 
skewness and curtosis in statistics noes, chapter number 1
skewness and curtosis in statistics noes, chapter number 1skewness and curtosis in statistics noes, chapter number 1
skewness and curtosis in statistics noes, chapter number 1SoujanyaLk1
 
binomial probability distribution for statistics andd mangement mba notes
binomial probability distribution for statistics andd mangement mba notesbinomial probability distribution for statistics andd mangement mba notes
binomial probability distribution for statistics andd mangement mba notesSoujanyaLk1
 
measures of central tendency in statistics which is essential for business ma...
measures of central tendency in statistics which is essential for business ma...measures of central tendency in statistics which is essential for business ma...
measures of central tendency in statistics which is essential for business ma...SoujanyaLk1
 
327953194-Strategic-Brand-Management.ppt
327953194-Strategic-Brand-Management.ppt327953194-Strategic-Brand-Management.ppt
327953194-Strategic-Brand-Management.pptSoujanyaLk1
 
family social class life cycle-.pptx
family social class life cycle-.pptxfamily social class life cycle-.pptx
family social class life cycle-.pptxSoujanyaLk1
 
consumer motives.pptx
consumer motives.pptxconsumer motives.pptx
consumer motives.pptxSoujanyaLk1
 

Mehr von SoujanyaLk1 (20)

t test for statistics 1st sem mba sylabus
t test for statistics 1st sem mba sylabust test for statistics 1st sem mba sylabus
t test for statistics 1st sem mba sylabus
 
correlation for statistics for 2nd year students
correlation for statistics for 2nd year studentscorrelation for statistics for 2nd year students
correlation for statistics for 2nd year students
 
NBFcs in finance specialization in MBA 3rd semester students
NBFcs in finance specialization in MBA 3rd semester studentsNBFcs in finance specialization in MBA 3rd semester students
NBFcs in finance specialization in MBA 3rd semester students
 
stats for 1st sem MBA atudents hypothesis testing notes
stats  for 1st sem MBA atudents hypothesis testing notesstats  for 1st sem MBA atudents hypothesis testing notes
stats for 1st sem MBA atudents hypothesis testing notes
 
licpresentation-new for mba 1st sem statistics
licpresentation-new for mba 1st sem statisticslicpresentation-new for mba 1st sem statistics
licpresentation-new for mba 1st sem statistics
 
DOC-20240131-indian financial system in third semester mba notes
DOC-20240131-indian financial system in third semester mba notesDOC-20240131-indian financial system in third semester mba notes
DOC-20240131-indian financial system in third semester mba notes
 
presentation on nano for mba students for the presentation
presentation on nano for mba students for the presentationpresentation on nano for mba students for the presentation
presentation on nano for mba students for the presentation
 
Role and features of satatistics and random experiment
Role and features of satatistics and random experimentRole and features of satatistics and random experiment
Role and features of satatistics and random experiment
 
money market foe mba 3rd sem finance specialization
money market foe mba 3rd sem finance specializationmoney market foe mba 3rd sem finance specialization
money market foe mba 3rd sem finance specialization
 
decision tree in statistics last chapter
decision tree in statistics last chapterdecision tree in statistics last chapter
decision tree in statistics last chapter
 
Chap 1, IFS notes for mba 3rd sem finance specialization
Chap 1, IFS notes for mba 3rd sem finance specializationChap 1, IFS notes for mba 3rd sem finance specialization
Chap 1, IFS notes for mba 3rd sem finance specialization
 
measure of dispersion in stats whichncomes in first chapter
measure of dispersion in stats whichncomes in first chaptermeasure of dispersion in stats whichncomes in first chapter
measure of dispersion in stats whichncomes in first chapter
 
index numbers, which is required for the mba students
index numbers, which is required for the mba studentsindex numbers, which is required for the mba students
index numbers, which is required for the mba students
 
trendanalysis for mba management students
trendanalysis for mba management studentstrendanalysis for mba management students
trendanalysis for mba management students
 
skewness and curtosis in statistics noes, chapter number 1
skewness and curtosis in statistics noes, chapter number 1skewness and curtosis in statistics noes, chapter number 1
skewness and curtosis in statistics noes, chapter number 1
 
binomial probability distribution for statistics andd mangement mba notes
binomial probability distribution for statistics andd mangement mba notesbinomial probability distribution for statistics andd mangement mba notes
binomial probability distribution for statistics andd mangement mba notes
 
measures of central tendency in statistics which is essential for business ma...
measures of central tendency in statistics which is essential for business ma...measures of central tendency in statistics which is essential for business ma...
measures of central tendency in statistics which is essential for business ma...
 
327953194-Strategic-Brand-Management.ppt
327953194-Strategic-Brand-Management.ppt327953194-Strategic-Brand-Management.ppt
327953194-Strategic-Brand-Management.ppt
 
family social class life cycle-.pptx
family social class life cycle-.pptxfamily social class life cycle-.pptx
family social class life cycle-.pptx
 
consumer motives.pptx
consumer motives.pptxconsumer motives.pptx
consumer motives.pptx
 

Kürzlich hochgeladen

How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 

Kürzlich hochgeladen (20)

How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 

attribution theory.pptx

  • 2. Attribution The ways in which people come to understand the causes of their own and others’behaviors.
  • 3. Attribution Theory  Introduced by Freitz Heider in 1958. How do we attach meaning to other's behavior, or our own is called as Attribution Theory.
  • 5. Types of Attribution There are two types of Attribution Theory according toFritz Heider: PersonalAttribution SituationalAttribution
  • 6. Personal or Internal Attribution: Explain an outcome by looking within an individual. Situational or External Attribution: Explain an outcome by looking outside of an individual.
  • 8. Self-Serving bias • People do not make objective situational / personal attributions for their own behavior, though. • They tend to attribute their successes to dispositional factors, and their failures to situational factors. • For example: “I did well on the test because I am smart,” or “I did poor on the test because I didn’t get enough sleep.
  • 9. Fundamental attributionError • The tendency to attribute the behavior of other people more to internal than to external. • Refers to Our tendency to see the person rather than situation as the Main cause of person’s behavior. • Example: if a person is late for work Observers are more likely to conclude that he is lazy than to consider the external factors.
  • 10. Halo Effect • To draw the general Impression of an individual on the basis of his single characteristic. • A big attritional Error. • Example:-If a person having good formal dressing sense is late. Observer make a conclusion that the external causes are responsible then internal causes.
  • 11. Conclusion Keeping in mind the Attribution Theory a person should always think before he reacts. He should not always believe what he sees but should also focus on the both situational and personal attributions and after that only he/she should judge the person. A person should not blame others for any situation or if any bad thing is taking place.