1. Interest Analysis on Facebook
1
Jakub Wyglądała
Client Service Team Leader
+22 415 23 33
jakub@sotrender.com

2. Any industry/category product.
Our Facebook profile database, carefully built since 2011, now has over 20 thousand Facebook
pages. By analysing Facebook data, we can check your fan’s interests concerning specific
profiles or the whole industry.
Interest Analysis graph will answer crucial questions about your fans – what fans of your brand
interested in, where they’re engaged, and how often it happens.
Useful when dealing with tender offers, managing communication, planning your strategy, or
choosing brand ambassadors.
This analysis is often used as a substitute for more expensive consumer surveys. It’s flexibility
and capabilities are neatly limitless. It’s also noteworthy that it’s much quicker to do than a
consumer survey, and you’ll get the results within a few days.
Definition
2Interest Analysis
01
02
03
04

3. Learn what your audience is interested in.
Which other pages are engaging your users?
What are their interests?
Are your fans engaged with your competitor’s profiles?
Are your fans particularly interested in the life of a celebrity or
athlete?
Range
3Interest Analysis
01
02
03
04

4. 4
Interests of engaged users on brand profiles

5. Brand vs. Facebook
5Interest Analysis
.xls file available Sample data
Check the interests of users
engaged on your brand’s
profile, showing you where
they’re active outside of the
chosen profile.
Common
Engaged Users
Percent of Common
Engaged Users
Number of engaged
users
Common engaged users of Virgin Mobile Poland fanpage
and other Polish Facebook Pages

6. Brand vs. Product categories
6Interest Analysis
.xls file available Sample data
Learn what product
category your fans are most
interested in or what
industry they’re most active
with.
Common engaged users of Virgin Mobile Poland fanpage and
categories
Common
Engaged Users
Percent of Common
Engaged Users
Number of engaged users

7. Brand vs. Chosen product category
7Interest Analysis
.xls file available Sample data
Analyse the interests of all users
engaged with profiles in the
chosen brand’s category. You’ll
learn where users are taking the
discussion and what topics that
includes.
Common engaged users of Virgin Mobile Poland fanpage and
Telecomunnication category
Common
Engaged Users
Percent of Common
Engaged Users
Number of engaged users

8. Brand vs. Close competitors
8Interest Analysis
.xls file available Sample data
Research your closest competitors
and check to what extent your users
are interested in other brands. Using
a network graph, you can now see
how your users interact with your
competition’s communication and
observe the flow between Pages.
Scale (number of users)

9. Anti-crisis
9Interest Analysis
.xls file available Sample data
Interest graphs can help you
deal with a crisis. See if negative
users are really brand-related
and how they influenced your
brand activities.
Common
Engaged Users
Percent of Common
Engaged Users
Number of engaged
users
Common engaged users of ING fanpage and other Polish
Facebook Pages

10. Communication
10Interest Analysis
.xls file available Sample data
Comment and post analysis of
chosen groups, such as:
engaged on a brand’s profile,
group of competing brands, or
crisis participants.

11. 11
Influencers
Selection and analysis of the relationship with the brand

12. Campaigns with influencers
12Interest graph
.xls file available Sample data
Get information on which
influencer’s audience has the
most connections with your
brand.
Common
Engaged Users
Percent of Common
Engaged Users
Number of engaged
users
Common engaged users of Orange Poland fanpage and
Bloggers/Vloggers category

13. Campaigns with influencers
13Interest Analysis
.xls file available
Sample data
Comparison analysis of two
blogger profiles and the users
engaged with them lets you
determine which one is more
related to your brand or how
close they are to your
competitors.
Common
Engaged Users
Percent of Common Engaged
Users
Number of engaged users
Common
Engaged Users
Percent of Common Engaged
Users Number of engaged users
Common engaged users of Maffashion fanpage and
brands category
Common engaged users of Maffashion fanpage and
brands category

14. Campaigns with influencers
14Interest Analysis
.xls file available Sample data
The analysis shows you the
connection between users
engaged on different
influencer profiles.
Scale (number of users)

15. Pricing - standard
Interest Analysis 15
Number of brands Analysis period Price Time Form
1 3-12 mth 120 EUR 2 working days Charts + xls
2 3-12 mth 200 EUR 3 working days Charts + xls
3 3-12 mth 270 EUR 3 working days Charts + xls
5 3-12 mth 330 EUR 3 working days Charts + xls
Brand vs. Facebook
Brand vs. Product categories
Brand vs. Chosen product category
Standard includes:

16. Pricing – advanced
Interest Analysis 16
Number of brands Analysis period Price Time Form
Any Any 700-1200 EUR
Up to 5 working
days
Report -
presentation
Presentation of results for client on request.
Advanced reports feature precise research adjusted to client needs.

17. Contact us!
17
Jakub Wyglądała
Client Service Team Leader
+22 415 23 33
jakub@sotrender.com