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1. V E R I Z O N
CAN YOU HEAR
ME NOW?
Sophie Thibault

2. BIG
IDEA
6-month music tour across the
U.S. from May-October
Los Angeles, Las Vegas Detroit,
Chicago, NYC, and Dallas.
5 Seconds of Summer will
headline
different special guest act in
each city

3. V E R I Z O N
TARGET
AUDIENCE
18-24 year olds
young adults make
new and important
life decisions for the
first time on their
own
having great service is
on the top of this
consumer’s priority
list
want to experience
everything life has to
offer

4. V E R I Z O N
TIMELINE
Advertising will begin in
January with
promotional videos and
contest entries
Advertising will increase
significantly in March
Each city’s advertising
will fluctuate the
following months
depending on ticket sales

5. V E R I Z O N
OBJECTIVES
keep current
customers; loyalty is
important
increase brand
awareness; watch for
new followers, likes,
shares, views, and
tweets
gain new customers;
track new contracts
and phone sales

6. V E R I Z O N
MOBILE
Phone app
Mobile website
Desktop site
Social media
accounts

7. V E R I Z O N
PRIZE
INCENTIVES
Pair of tickets to
meet & greet
tickets for 5
Seconds of Summer
Free iPhone and
year of service
Paid flight to
attend concert of
choosing

8. V E R I Z O N
BUDGET
$1.64 billion advertising budget
Budgeted for the 6-month tour
and advertising dedicated to it;
Promotional videos, securing
venues and special guest artists
Giveaways; tour tickets, phones,
and full year of service from
Verizon
Money will be used to pay
celebrities to attend concerts
and publicize it

9. V E R I Z O N
SUCCESS
Add is considered a success if…
Ticket sales are at 90% capacity
for each location
100 new contracts are signed
each month
250 new phones are purchased
monthly
if traffic on the Verizon Wireless
homepage is up 30% after the
tour is over
social media: likes, followers,
and views have to be up by 30%
as well

10. V E R I Z O N
SUMMARY
Verizon Wireless will be
hosting a 6-month U.S with 5
Seconds of Summer
Target 18-24 year olds on all
forms of social media
Celebrities will be paid to
endorse the tour and post
about it
Keeps current customers
loyal
Gains new clients
Improves brand awareness.