6. E-Commerce (B2B and B2C understanding) Create Value in Projects More specific about e-commerce rules and practices Responsible for sales Websites do not have as shopping cart. Websites have shopping carts Market to specific customers Market to people with varying needs and requirements Good content is the prerequisite for the success Good content is the prerequisite for the success Presentation of information in a concise and detailed on the products Presentation of information in a concise and detailed on the products Less information is provided on website Websites provide lot more information Simple research over internet require much more research, thought and analysis before a dicision of purchase is made Simple pricing factors Purchases require evaluating multiple factors Price comparisons between competitors before the purchase Websites involve a long-term business relationship, support services, upgrades and modifications Websites sell small items and mostly one time sale Websites sell big value items or services Require different marketing strategies -- online price comparisons between competing B2B sites for the best possible price Require different marketing strategies -- The sales process takes a longer time for B2B Company than for a B2C company Transactions are mostly done through credit cards Transactions require setting up an account with the company Require any integration with customers Transactions require integration with the other companies' systems Specific product, price and mode of delivery Focus is on relationships Negotiations over price, delivery and product specifications Focus is on products and services B2C transactions not as complex Transactions are more complex Customers are individuals Customers are companies Business to Consumers (B2C) Business to Business (B2B)