Jonas Åkerlund is a music video director who has worked with many major artists across different genres of music. He does not have a single directing style, but adapts his style to suit each artist and song. Some of his videos have been criticized for explicit content but have a strong impact on viewers. Åkerlund's experience working with diverse artists has allowed him to explore various creative ideas through different musical styles rather than sticking to one consistent style across all his videos.