The slides from the Figaro Conference "dissecting" the value of online influence tools, presented by Karl Havard, TBG Digital, on 12th July 2012 at the Royal College of Physicians
Kred enable brands to offer rewardsKlout enable brands to offer perks
They’ve got this one badly wrong!Check the expression. You never see them in the same room….I wonder why that is
Yes the most influential person in the world: Klout had to recalibrate itself, 10% of Twitter’s dedicated to Bieber.Which means your influence score is relative to Justin BieberBut is this true? Isn’t influence relative? Built on a platform of perceived credibility and trust?
All giving a score for your or your brand’s ego….in exchange for access to your social connections.
All giving a score for your or your brand’s ego….in exchange for access to your social connections.
Liam Stacey, Welsh student was sentenced to 56 days in prison….deservedly so.
So…..what influenced this chap to wrap rubber bands around his face?
So, Social networks facilitate this desire to be recognised amongst like minded people, to be seen as an “expert” to have influence….over others…to have powerHi Stephen Fry, I support Norwich City too any chance of an RT?
All giving a score for your or your brand’s ego….in exchange for access to your social connections.
Influence comes from those who people trust. It’s relative, one source may be trusted by some, but not by others. Realistically, it’s not about celeb’s it about those who have already chosen to be associated with your brand, customers and non customers.Understanding why they have chosen to link to your brand, determining their shared values (what the brand stands for and what they stand for)How they influence each other, and attract those who aren’t yet associatedUnderstanding the “mix” and the value is key. How many “fans” are already customers? Do they spend more than customer non fans? If so, why?Positive Influence enhances value (conversions and loyalty)