Effective October 15, 2015, Visa and Mastercard have mandated that all merchants who accept credit cards as a form of payment must be able to accept and process chip-card (EMV) based transactions. How does this affect you? On this date, YOU, the merchant, must have EMV standards in place or potentially be liable for counterfeit fraud. In advance of this significant deadline, Solutionreach, and our new partner, Singular Payments, are holding a webinar to educate and guide you on how these new standards impact your practice, and what you must do to ensure compliance. IN THIS WEBINAR, YOU'LL DISCOVER: • How to prepare your practice for EMV. • What EMV is and what is driving the new regulations. • What the Liability Shift means. • How to implement the new EMV technology. • The benefits of converting early. • Best Practices for choosing a merchant service. • Additional 2015 payment trends.

3. HOST
Eric Zierse
Senior Client Success
Trainer
& Solutionreach Expert

4. GUEST SPEAKER
Vaden Landers
Chairman, Managing Partner
Singular Payments

6. AUDIENCE POLL
What is your role?
• Doctor
• Owner
• Office Manager
• Nurse
• Hygienist
• Tech
• Physicians Assistant
• Front Office
• Back Office
• Other

8. AUDIENCE POLL
Is Your Practice EMV Ready?
• Yes
• No
• Not sure

9. WHAT IS EMV?
• EMV™ – micro-chip payment standard created by
Europay®, Mastercard®, Visa® over 10 years ago
and has been implemented globally
• EMVCo – organization owned by the global brands
that manages the standard for global inter-operability.
• EMV payment cards improve security over magnetic
stripe technology through an embedded computer chip.
√ Card validation ensures the card is legitimate
√ Cardholder authentication reduces fraud from
lost and stolen cards

10. EMV RECENT HISTORY & HOW WE GOT HERE
• EMV Timeline
2011: Global payments brands introduced roadmaps for EMV
technology and encouraged its adoption
April 2013: First domestic milestone required processors like First
Data to accept EMV – based payments from merchants
4Q 2013: Retailer data breaches occur
October 2015: Next milestone – fraud liability shift to all point-of-sale
devices (except Automated Fuel Dispensers Oct. 2017) will take effect
LIABILITY FOR COUNTERFEIT FRAUD TRANSACTIONS SHIFT FROM
FINANCIAL INSTITUTION TO MERCHANT IF THE MERCHANT DOES
NOT ACCEPT EMV TRANSACTIONS

11. HOW EMV WORKS
PAYMENT CARD IS:
Inserted into chip-enabled
slot reader. (Contact)
Waived above the device.
( Contactless)
AT THE
POINT-OF-SALE:
A negotiation between the
card and terminal
determines which CVM
will be used.
IN SUMMARY:
Data on the chip determines
if the card is authentic.
Cardholder Verification
Method ( CVM) ensures that
the person presenting the
card is the actual cardholder.

12. IMPACT OF CREDIT CARD FRAUD
43.7% Of total worldwide payment card fraud losses were from the US, however only generated 23.5%
of total volume. (Nielson Report, August 2013)
$580.5M Total debit card fraud losses incurred by retailers. Spend $6.47 billion annually on credit and debit
card fraud prevention. (Nielson Report, August 2013)
59%
Of the more than 37 billion debit card transactions that were made verified by signature, 85% of all
fraudulent debit card transactions involved signature verification and $1.15 billion of the total $1.35
billion in debit card fraud losses (85%) stemmed from signature based debit card transactions.
(Payment Journal, February 2012)
$8.6B Estimated total cost of fraud per year in the United States (0.4% of the $2.1 trillion card payment
industry).
32% Lost/stolen, Counterfeit & Non-receipt fraud account for 32% of 2008 US fraud losses, representing
approximately $2.9 billion.
95% EMV deployment in the US is estimated to eliminate 95% of lost/stolen fraud.
90% An estimated 90% of counterfeit card fraud could be eliminated with EMV deployment in the US.
*Source: Aite Group, “Card fraud in the United States.” – The Case for encryption, January 12, 2010.

13. RISK & COST ARE STAGGERING
• Global Cyber Security spend over $61B
• Cybercrime has become one of the most profitable criminal
activities, over drugs and other crimes
• Within small merchant business alone, there have been 556MM
victims per year, 18 per second
• Total Average Cost per breach $5.5M
• Average number of breached reports 28,349
• Average cost per breached record-overall: $194
• 78% of consumers said they would stop shopping at a store if
they believed the store had experienced a card data compromise
• 78% of companies surveyed had already experienced a breach
in prior years

14. WHY IMPLEMENT EMV?
REDUCE FRAUD
• Potential to reduce POS counterfeit fraud losses with use of the chip.
• Shift fraud liability onto merchants that are not equipped to support EMV.
AVOID INCREASED EXPOSURE TO CYBERCRIMINALS
• Late adopter will be viewed as the weakest link by cybercriminals – they will find the
path of least resistance to identify weakness.
• As the market of non-chip dwindles, the criminals will target non-chip cards and
• merchants who are still accepting them.
IMPROVE MARKET PERCEPTION
• Demonstrate to customers and market that cardholder security is important.
• Poor brand perception by card holder if their issuer is last to implement EMV.
FINANCIAL INSTITUTIONS

15. WHAT THE LIABILITY SHIFT MEANS
IN U.S. TODAY:
Fraud in card-present environments absorbed by Bank/Issuer unless merchant fails
to meet POS acceptance and dispute resolution requirements
Losses are offset when dispute resolution requirements allow liability to be shifted
through “chargeback process” to Acquirer/Merchant
Merchant/Acquirer takes liability for merchant data breaches or skimming attacks

16. WHAT THE LIABILITY SHIFT MEANS
IN 2015 WITH EMV:
However, based on experiences in other markets, card fraud is expected to migrate to
the point of least resistance: the card-not-present environment and merchants that are
not EMV capable.
• Fraud losses have been rising 30-50% Year-Over-Year
• Counterfeit fraud represents the majority of issuer fraud losses.
The Liability Shift from financial institutions to merchants that cannot support EMV
transactions on October 1, 2015 could have a signifciant impact on merchant
profitability

17. BENEFITS OF EARLY ADOPTION
Merchants don’t want to be the last to
certify/deploy/implement EMV.
Fraud will move quickly to stores and locations that
do not take EMV – criminals will take the easiest path
and target the gap in the ecosystem.
Merchants should also ensure they are fully PCI
compliant, as EMV is designed to protect against
counterfeit and lost/stolen cards and PCI Compliance
is intended to prevent data breaches.
Improved Security Profile

18. AUDIENCE POLL
Is your current merchant provider PCI compliant?
• Yes
• No
• Not sure

19. EMV READINESS
• Singular Payments has been deploying EMV capable POS terminals for
well over a year now.
• Our processing platforms handled more than 10 million transactions
a year.
• We have been working with our clients in the healthcare community to
drive the implementation of EMV compliant card acceptance technology.
• Early adoption is strongly encouraged – there is no benefit to waiting to
bring your practice into Compliance with the Card’s Association’s
October 2015 EMV mandates.

20. EMV READINESS – STEPS TO PREPARE YOUR PRACTICE
1. Evaluate your existing processing arrangement - is it simple, affordable
and have the helped you to achieve compliance?
2. Review hardware costs and deployment
3. Implement EMV technology
4. Test your system
5. Train your team

21. ADDITIONAL 2015 PAYMENT TRENDS

22. AUDIENCE POLL
I currently accept the following forms of payment?
• Visa
• Mastercard
• Discover
• American Express
• Checks
• Electronic Transfers – ACH
• Care Credit
• Other
• All of the above

23. THE SINGULAR PAYMENTS APPROACH
A step-by-step self-guided approach to
help merchants complete the required SAQ
PCI COMPLIANCE
FRAUD PREVENTION
DATA SECURITY
Fraud reduction technology that can help protect
against losses from accepting counterfeit, and
lost or stolen, payment cards at the POS
Powerful payment card security that combines
encryption with random number tokenization

24. AUDIENCE POLL
Patients can pay their bills?
• In-Office
• Online via our website or patient portal
• Using their Smartphone
• All of the above

25. PATIENTREACH MOBILE

26. MOBILE TECHNOLOGY HELPS PATIENT ENGAGEMENT
Healthcare delivery is no longer limited to face-to-face encounters
between patients and providers.
Today you can exchange information more transparently, more
efficiently and with a higher level of trust.
All this will enable the ultimate goal of ensuring that patients
remain healthy and that providers can deliver the most effective
care, in the most efficient and safe manner possible.

27. PATIENT REACH MOBILE CAN HELP
Deliver a better patient experience by providing reliable information and guidance
– anytime, anywhere.
Improve healthcare outcomes by empowering patients to take a more proactive approach to t
heir treatment and wellness.
Increase collections by offering the ability to view outstanding balances and submit mobile pa
yments.
Improve productivity by streamlining effective communication channels.
Foster a vibrant wellness-minded community around your healthcare brand by encouraging s
ocial networking via mobile.
Boost your practice’s brand image and competitive advantage!

28. PATIENTREACH MOBILE
PatientReach Mobile is a free mobile download
for your patients, from your practice.
With an Easy-to-Use Interface:
• Patients can click to navigate, call, or add your
contact information into their phone’s directory.
• You can upload a photo of your office, your staff,
or just your logo to match the look and tone of
your unique practice.
• Facebook and Twitter icons will appear on the
main page, encouraging patients to connect with
your practice through social media.

29. Quick Notifications
• Notifications automatically appear on the screen
for unread messages or upcoming appointment
and payment-due reminders.
• Patients can also receive push notifications that
prompt them to open the application to securely
view unread messages from your practice.
• The password protected sign-in process
ensures that the messages you exchange
with your patient through the application are
compliant with HIPAA guidelines for patient
communication.
• The subject of each conversation can be
viewed from the main messaging screen,
allowing patients to click and view the
discussion in the text format they’re used to.
Secure Practice-Patient Messaging
PATIENTREACH MOBILE

30. Secure Photo Sharing
• Patients can safely send images to your practice.
Similar to any SMS conversation, they can elect
to upload an existing image from their phone or
take a photo right from the composition window.
Manage Appointment Schedules
• Previous and upcoming appointments can
both be viewed in the appointment section
of the application.
• Patients can also click on the plus sign to
schedule a new appointment with your
office.
• Automatic prompts appear when a patient
still needs to confirm an upcoming
appointment.
PATIENTREACH MOBILE

31. Appointment Details and Confirmations
• View the time and date of their appointment
• Send confirmations directly to your practice
• Add the appointment to their calendar
• Click to populate your address into their Maps
application
• Click to call your office
Timely Payments
• View outstanding balances and submit
mobile payments
• Patients can view their invoice history right
from their phone
• Patients can elect to make full or partial
payments, and can then submit the
payment by taking a secure photograph of
their credit card or entering the information
manually.
PATIENTREACH MOBILE

35. AMERICAN EXPRESS REBATE

36. WHY SINGULAR PAYMENTS
• Flat Rate Processing – a bundled fee, inclusive of all fees
• Accept all forms of payment
• American Express accepted at the same flat rate
• Next Day Funding
• 24/7 Technical Support
• EMV Compliant
• PCI Compliance Program Included

37. BUSINESS SOLUTIONS
Retail
Wired & Wireless Terminals
Virtual Terminal
Payments on your website
Mobile
iPhone and Android

38. AUDIENCE POLL
Based on what you just learned, what would you like to do next?
• Have a representative contact me immediately
• Have a representative contact me within 3 weeks
• Receive more information about Singular Payments
• Receive more information about PatientReach Mobile
• Nothing at this time
To Learn More Visit: www.Solutionreach.com/SingularPayments

39. UPCOMING WEBINARS

40. GIVEAWAY

41. QUESTIONS AND ANSWERS
Learn more about Singular Payments
http://www.Solutionreach.com/SingularPayments
Learn more about PatientReach Mobile
http://www.Solutionreach.com/PatientReachMobile
Register for next webinar, March 11, 2015
Missing Link of the Ideal Patient

42. READY?