This document presents Leadformance's Web 2 Shop platform. It is a store locator and local marketing solution that can generate traffic to clients' stores through search engine optimization, social media integration, and features like coupons, product locators, click and collect, and clearance sales. The platform claims to increase local traffic by 10 times in the first year and convert that traffic into offline store visits and sales. It provides case studies of clients who significantly grew local traffic, store visits, and revenues with the Web 2 Shop platform.

1. Confidential document – All rights reserved – Leadformance 2013
Web
2
Shop
Local
client
acquisi.on
with
your
Store
Locator
Store
&
Product
Locator,
Click
&
Collect,
Mobile,
Facebook,
Coupons,
Clearance
sales…

2. Confidential document – All rights reserved – Leadformance 2013 2
Presenta.on

3. Confidential document – All rights reserved – Leadformance 2013
• 30
people
&
8
na.onali.es
established
in
FR,
UK
and
SP
• Product
&
Tech
start-­‐up
since
2007
• Winner
of
the
E-­‐commerce
Innova.on
Award
• Part
of
Solocal
Group
since
2011
(NYSE
Euronext
–
2.1bn)
Specialists
of
local
customer
acquisiOon
since
2007
Publishers
of
BRIDGE
The
leading
European
store
locator
plaRorm

4. Confidential document – All rights reserved – Leadformance 2013
You
will
enjoy
what
we
do
for
you
Our promise
4
We
will
generate
local
traffic
for
your
stores
We
will
help
you
convert
prospects
into
clients

5. Confidential document – All rights reserved – Leadformance 2013
210.000 Retail locations"
130 Clients "
110 Countries"
Web
2
Shop
170.000.000 Page views"
The undisputed European leader in
Store Locator solutions"

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Activity within the last 30 days"

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A
few
figures
about
web
to
store

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83%of purchases!
are made in-store!
88%of consumers
research online before purchasing offline!
!

10. Confidential document – All rights reserved – Leadformance 2013 Source : FEVAD June 2012 "
44%of visitors!
use the internet to find
the closest retail location!

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54% of
web
users
search
for
online promotions

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55%of consumers!
use at least 2 devices during the
course of a purchase !

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PC, smartphone and tablet consumers
make more than 21
local
searches
per
weekor an average of 3
searches
a
day

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1 out of 4 Google searches!
are local searches!

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1/3mobile searches!
are local searches!

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62% smartphone users !
use their phone on the street or on the go !
(at least once before their purchase)!
76% smartphone users !
do online research while in a store !
!

17. Confidential document – All rights reserved – Leadformance 2013 Source NIELSEN August 2012"
94%of clicks!
are made through SEO!

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of savings!
for your!
!
70%!
paid search budget!
Up to!

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TAG
HEUER
CASE:
What
your
store
locator
will
do
for
you

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TAG HEUER CASE!
Top Google Rankings when searching for"
brand related keywords!

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TAG HEUER CASE!
Top Google Rankings when searching for"
Store related keywords!

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TAG HEUER CASE!
Top Google Rankings when searching for"
Product related keywords!

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TAG HEUER CASE!
Top Google Rankings when searching for"
Generic keywords!

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TAG HEUER CASE!
Top Google Rankings when searching for"
Generic keywords!
After 10 months, TAG
HEUER’s Store Locator
appears on page 1 of
Google search result when
searching for"
“watches Miami”!

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TAG HEUER CASE!
Best UX given, whatever
the device used!

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TAG HEUER CASE!
Product related
features can be
turned into
cross channel
Call To Action!

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TAG HEUER CASE!
Lead Generation & Satisfaction survey help
brands to offer an excellent level of service
and / or to improve it!

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TAG
HEUER
CASE:
What
your
store
locator
will
do
for
you

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increased “in agency” revenues!
by 64% within one year!
for Carlson Wagon Lit Travel (HAVAS Fr)!

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BRIDGE multiplied !
SUBARU’s daily test drives!
by 4 in only 7 months!

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BRIDGE generated!
10x more local SEO traffic!
in less than 2 years for PULSAT!

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BRIDGE multiplied by 5
Orange’s local internet traffic
in less than 1 year!

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helped OPTICAL CENTER increase
in-store visits by 30%
in just one year thanks!
to a local e-vouchers policy!

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BRIDGE
accounts for11%!
of total ecommerce revenues
for Gitem EURONICS France!

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BRIDGE generated
+ 12,000 !in-store visitors per month!
for BOULANGER outlets!
35

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What
we
do
for
you:
Transform
online
traffic
into
offline
results

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Channel rupture
37
Corporate
communicaOon
TV,
Radio,
Internet,
Brochures
£20,000,000
Website
design
£200,000
Adwords
campaign
&
SEO
£400,000
Branding
£300,000
Mobile
Apps
£50,00
0
Social
Media
£150,000
Store
Locator
£5,000
Strategic
incoherence
Vs.
This
li`le
brick
responsible
for
80%
of
your
in-­‐store
conversions

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x10!! ! !in 1 year!
Local traffic
increase!
*Mean values observed for our clients"
Variation from M+1, with M+1 = first full month live BRIDGE local pages!
1
3
6
9
12
15
18
21
24
38
38

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Source : Converteo"
Store Locator visits !
translate into!
revenues for your stores!
1
4
7
10
13
16
19
25
28
31
34
37
40
43
46
49
52
Source : Havas Voyage!
Offline sales"
Store Locator visits"
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
39

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*Source : Wordstream 2012!
BRIDGE offers the most attractive
customer acquisition cost on the
market!
Google Search 0,41€ Google Display 0,27€*!
PER QUALIFIED LOCAL VISITOR!

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Store Locator!
Product Locator!
Coupons!
Lead Generation!
Click & Collect!
Pick up in-store!
Clearance sales!
Private sales!
Advanced Web-to-Store platform!
41
One stop shop for!

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Clients
examples

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Store
Locator
Best UX dealer locator with geolocation features"

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Store
Locator
The dealer locator is a base camp for conducting local digital marketing actions: "
appointments, vouchers, promotions…!

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Coupons
Local vouchers publication is a built in feature of BRIDGE"
DOWNLOAD
YOUR
COUPON
* Available from Monday to Wednesday
10%
OFF

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Mobile
Store
Locator
46
A fully responsive design for an optimized
mobile user experience"

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iPad
Store
Locator
47
Designed for tablets"

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Facebook
Store
Locator
48
Facebook app included to offer the best FB
dealer locator experience to your
customers"

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Product
Locator
49
Where to buy widget can
display the stock level on
each page of your website
and can be associated with
a particular action (e.g.
reserve, buy…)"

50. Confidential document – All rights reserved – Leadformance 2013
Click
&
Collect
/
Pick
up
in
store
50
BRIDGE can be used to easily deploy a pick up in store feature"

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Mobile
Click
&
Collect
51
Click & Collect and
product reservation
features are also
compatible with
smartphones"

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Clearance
sales
on
local
pages
52
Local pages generated
by BRIDGE can be
used to display a
selection of products
available locally with
the possibility to add a
reservation module"
Reserve
this
product
Name
Email
Phone
number
Receive
coupons
by
email.
We
will
not
communicate
your
informaOon
to
third
parOes.
Reserve
this
product
Complete
this
product
reservaOon
1.
You
will
receive
a
confirmaOon
email
2.
The
product
will
be
put
on
hold
for
3
days
3.
To
collect
your
purchase,
go
to
the
store
customer
service
counter
with
your
ID
and
the
confirmaOon
email

53. Confidential document – All rights reserved – Leadformance 2013
Clearance
sales
on
local
pages
53
Local pages generated
by BRIDGE can be
used to display a
selection of products
available locally with
the possibility to add a
reservation module"

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An intuitive back office!

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Economical!"
BRIDGE provides an elevated ROI whatever your commitment level is... "
Evolving!"
BRIDGE evolves with your customers! "
Don’t wait any longer…!
Simple!"
Enter cross-channel dimension without touching your existing webpage"
minimum
risk!

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96% client satisfaction!
Why not you? !
56

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For
further
informa.on
please
contact
contact@leadformance.com
www.leadformance.com