1. Soha Rashed- Profile ©
Objective
Have challenging steps towards establishing my own business. Open for entrepreneurship
opportunities to utilize my experience for different exposures & challenges.
Specialties:
Oil & gas, fertilizers, petrochemicals & related markets.
Product positioning, project management, project development, business development, marketing
& business Intelligence & different stages of tendering.
Education
! Victoria University (Switzerland) Master Of Business Administration
! Faculty of Languages (Alsun),
Ain shams University (Egypt)
B.A. in Languages (Spanish / French), 1992
! Lycee La liberte (French School) Egyptian Bacheloria , 1988
Experience
Tragency Middle East
Commercial Manager January 2015
+Member of Executive Board
Tragency Middle East
Business Development Manager
+ Member of Executive Board January 2014
Tragency Middle East (Cairo Liaison Office)
Business Development Manager January 2012 – December 2013
Middle East Star / Tragency Middle East (UAE)
Projects Manager January 2011 – December 2011
Deputy Sales Manager January 2010 – December 2010
Senior Sales Executive January 2008 – December 2009
Internal Sales Executive January 2006 – December 2007
Middle East Star
Internal Sales January 2003 – December 2005
Operations / Administration / commercial
departments (different capacities)
January 1998 – December 2002
Shehab Engineering
Oil & Gas Department // Metal Department September 1995 – December 1997

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Mitsubishi Corporation
General Merchandise dept. November 1993 – August 1995
Middle East Star
Operation // administration department June 1992 – October 1993
Personal Skills & Capacities
• Networking, sales oriented, creative thinking, Influencing skills added to negotiations
capabilities.
• Track record of success for 25 years holding, project management, business development,
sales, commercial aspects and management in addition to some finance and administrative
capacities in local / multinational organizations
Career Development
• Having diversified capacities for more than 20 years within one organization, with full
involvement in company structuring setting projects managements, sales targets &
business development including: Strategic sourcing, Tendering, contracts, Supply and
Service Agreements, Performance improvement, customer satisfaction surveys, Evaluation
strategies, at the customers, Contract Negotiation , till final collection / settlement, in addition
to organizational behaviour activities
Last five years in details:
Sales, Projects & Business Development functions / roles
o Functional areas of responsibility included operations, sales, marketing, and some few
cases finance
o Managed the development of plans, objectives and KPI’s for market share, sales profits,
Sales projections.
o Initiated training development of subordinates as well as coaching
o Established, manage and maintain good relations with customers maintaining company
policies
o Performance assesment / Annual Reports presented to the board of directors
o Appointed business partners and evaluating their activities and performance outside Egypt
territory
o Performed client presentations articulating the value proposition of product, solution, and
service offerings.
o Identified revenue opportunities with new and existing customers. Structure strategic
proposals, negotiate business terms.
o Participated in the brainstorming sessions for the best policies to be adopted

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o Attended international conferences & exhibitions to serve company business
development need
o Followed new projects development and correlate with suppliers & the team to develop a
sales lead
o Performed client presentations articulating the value proposition of product, solution, and
service offerings.
o Coordinated efforts to develop customer need
o Managed product sales growth and individual sales effectiveness by reviewing sales activity
schedule.
o Negotiated contracts, forming alliances and partnering with others.
o Built pricing opportunities to encourage repeat sales.
o Pursued long-term account strategy that maximized profits and assisted in cultivating long-
term relationships with the appropriate decision makers.
o Monitored new account success by contacting customers at scheduled intervals.
o Managed Post sales relationship including client satisfaction surveys & update relevant
database in addition to competitor watch
o Identified target companies and key decision makers
o Company Performance assesment / Annual Reports presented to the board of directors
o Monitored team performance & do necessary monthly appraisal
o Managed the sales force to improve sales volume, market share and profitability. Coach the
team based on SPIN selling technique + other technique implemented by company
programs at different stages.
Selected Accomplishments for different capacities
• Successful in communicating with managers / subordinates at all levels and liaise with
the team different departments as needed to best serve the customer & partners
(suppliers), although seen in some cases aggressive.
• Outstanding ability to professionally and effectively deliver introduction of the company
presentations to small and large groups, attracting the attention and creating the need for
product
• Achievements exceeding sales quotas/ Landed major contracts within the organization
• Coaching the subordinates positively, to pass the skills and experiences within their
job functions.
• Direct involvement in company strategic planning
• Business plans and forecasts for suppliers to maximize volume of business
• Maintaining solid business relationships with customers , consolidating the rapport with
different levels including top management
• Training and supporting colleagues to provide sales and administrative tools required to
meet business objectives.

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Courses (soft Skills)
SPIN selling by Huthwaite international
Negotiations skills by Huthwaite International
Leadership by Dale Carnegie
Strength Strategies by Gallup
Specialized courses / seminars (selection)
Filtration and separation technical course – Pall Filtration
Filtration and separation sales intensive course – Pall Filtration
Filtration and separation Basics – Pall Filtration
Reformer tubes training – Manoir Industries
Separation technologies – FMC technologies / CDS separation
Water treatment packages – Idroconsulting
Personal information
Date of Birth : 24 December 1970
Nationality : Egyptian
Marital Status : Married
Home Address : 5th
settlement, Diar compound, Villa 495, Cairo
Mobile : +20100 0070882
Email : sue_rashed70@hotmail.com
Driving License : Local. International can be furnished upon request
References (can be furnished upon request)
Hesham Diab – Executive Partner & owner, Tragency Middle East