The slideshow provides some insights into how smartphones and tablets have evolved as well as how to make informed investment decisions in the market of mobile applications. www.softxpert.com

1. Smartphones & Tablets Era
By
Mohammad Abbas
BSc in computer science
Certified Qt Developer by Nokia
Senior Software Engineer at Softxpert Inc.
Mohamed.Abbas@Softxpert.com

2. Session’s OUTLINE
 Introduction
 History
 What’s a smartphone?
 What’s a tablet?
 Why this is the next trend?
 History of mobile operating systems
 Who are the market players?
 How can I invest in this?
 Success stories

3. Introduction
 Before history

4.  History
 40 years since the first cellular phone!

6. Galaxy S4 DynaTAC
Weight 130 g 1134 g
Talk time 14 hours 20 minutes
Price 600 $ 9000$
Features Does everything! Barley makes a call
COMPARISON:

7. Smartphones
 A smartphone is a mobile phone built on a mobile
operating system, with more advanced computing
capability connectivity than a feature phone
 WIFI
 Bluetooth
 GPS
 Accelerometer, gyro, proximity, compass, barometer,
temperature, humidity

8. Smartphones

9. Tablets
 A tablet computer, or simply tablet, is a one-
piece mobile computer. Devices typically offer a
touchscreen, with finger (or stylus) gestures
acting as the primary means of control

10. Apple iPad 4

11. Samsung galaxy
Note 10.1

12. Microsoft surface

13. Why is this the next trend?
 Simple
 Affordable
 Portable
 Connected and online anywhere and all the time
 Many embedded features that don’t exist in a normal PC
or Laptop

14. Mobile Operating Systems
 Dead operating systems
 Symbian #1 platform since 1996 until 2011
 Windows Mobile
 Bada integrated with Tiezen
 Meego
 Maemo
 HP webOS

15. Mobile Operating Systems
 New operating systems
 Android
 iOS
 Windows Phone
 BlackBerry
 Tiezen
 Ubuntu Phone
 Firefox OS

17. Android
 Android is a Linux-based operating system designed primarily
for touchscreen mobile devices such as smartphones and
tablet computers.
 Initially developed by Android, Inc., which Google backed
financially and later bought in 2005
 Android was unveiled in 2007
 The first Android-powered phone was sold in October 2008.
 Latest version of android is Jelly bean 4.2.2
 Free & open source

19. Versions

21. iOS
 iOS (previously iPhone OS) is a mobile operating system
developed and distributed by Apple Inc. Originally released
in 2007 for the iPhone and iPod Touch platforms, it has been
extended to support other Apple devices such as the iPad
and Apple TV
 Closed source, limited to Apple devices only
 Latest version of the OS is supported at least by iPhone 3Gs

24. Windows phone 8
 Windows Phone 8 is the second generation of the
Windows Phone mobile operating system from Microsoft. It
was released on October 29, 2012, and like its
predecessor, it features the interface known as Metro (or
Modern UI).
 Closed source, licensed by Microsoft to other companies
 Nokia official partner, Samsung, HTC and Huawei

27. Blackberry
 BlackBerry 10 is a proprietary mobile operating system
developed by BlackBerry Limited (formerly Research In
Motion) for its BlackBerry line of smartphone and tablet
handheld devices
 The most recent example is the Z10 smartphone. It is
based on QNX which was acquired by BlackBerry in April
2010.

30. Market players
 Google
 Samsung
 Apple
 Microsoft
 Nokia
 Blackberry (previously know as RIM)

31. How to invest in this market?
 Either become something like Samsung
 Create applications for these mobiles
 Sell cheap tablets or phones from the Chinese
market
You could add a product or service preinstalled
on it also
 You could find a partner to create something like
Android TV box

32. Chinese devices
•Onda V972
•Price: 200$ for customers
•Quad Core A31 Retina 9.7 inch
•Android 4.1 Tablet PC 16GB

33. Chinese devices
• Feiteng GT-H7100 Phablet
• Android 4.1 3G Smartphone
• 1GB RAM 5.3 inch QHD
Screen
• MTK6577 Dual Core 1GHz
8MP Camera

35. Google PLAY Month Number of apps Downloads
2009
March 2,300
December 16,000
2010
March 30,000
April 38,000
August 80,000 1 billion
October 100,000
2011
May 200,000 3 billion
July 250,000 6 billion
October 319,000
December 380,297 10 billion
2012
January 400,000
February 450,000
May 500,000
June 600,000 20 billion
September 675,000 25 billion
October 700,000

37. App Store (iOS) Number of Apps Downloads Average
October 4, 2011 500,000+ 18,000,000,000+ ~36,000
February 28, 2012 500,000+ 24,000,000,000+ ~40,000
March 3, 2012 500,000+ 25,000,000,000+ ~50,000
March 5, 2012 550,000+ 25,000,000,000+ ~45,455
March 7, 2012 585,000 25,000,000,000+ ~42,735
June 11, 2012 650,000 30,000,000,000+ ~46,154
September 12, 2012 700,000+ 35,000,000,000+ ~50,000
January 7, 2013 775,000+ 40,000,000,000+ ~51613
January 28, 2013 800,000+ 40,000,000,000+ 50,000

38. What kind of applications
 New idea
 Refurnished idea
 Mobilizing a product or a service you have
 Simple ideas

39. Simple ideas
 Tiny Flashlight
 100 000 000 to 500 000 000 million installs

40. Refurnished ideas
 Battery reborn
 100 000 installs, 2.35$ for each install

41.  Hijri Calender
 1000 000 installs, a free app that monetizes through Google ads

42. How to break in?
 Opportunity in new markets!
 If your application has many competitors in one market
and you can’t compete with them move to another!
 Windows Market Place
 Blackberry App World

43. Steps to get your product out there?
 Target the major mobile OS first (Android, iOS)
 If you need to monetize soon consider conquering iOS
marekt before Android
 Your application needs to be intuitive, fast and clean
 Go for native apps even if they cost more
 Try to get featured

44. Success story
 Rovio was about to get bankrupted until it published Angry Birds
 500 000 000 downloads for Free Version
 50 000 000 downloads for Pro Version