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Turning Crisis into Competitive Advantage
- 1. Big Fast Data World
Robin Gilthorpe, CEO, Terracotta, Inc.
October 9, 2013
1 |
©2013 Software AG. All rights reserved. For internal use only
- 2. Turning Crisis into Competitive
Advantage
The Power of Real-time Adaptive Intelligence on
Big Fast Data
Dr John Bates,
Senior Vice President, Big Fast Data
October 9, 2013
2 |
©2013 Software AG. All rights reserved. For internal use only
- 3. Big Fast Data
Volume, Velocity, Variability
The time window to
analyze & act
3 |
©2013 Software AG. All rights reserved. For internal use only
- 4. Big Fast Data Challenge: Identifying Crises in Capital Markets
Market
manipulation
Ever-evolving
regulation
“Fat Finger”
trading errors
Rogue traders
Wild algorithms
4 |
©2013 Software AG. All rights reserved. For internal use only
- 5. Most Data Apps & Business Intelligence = Rear View Mirror
5 |
©2013 Software AG. All rights reserved. For internal use only
- 6. Most Data Apps & Business Intelligence = Rear View Mirror
6 |
©2013 Software AG. All rights reserved. For internal use only
- 7. The Shrinking Time Window to Respond to Critical Information Is a
Mega-trend That Shows No Sign of Abating
Big, Fast Data Intelligence
Techniques Needed
Traditional Business Intelligence
Batch Analytics/
Data Warehouse
Intra-day Batch
Analytics
Continuous In-memory
Analytics
Low Latency Analytics
100 ms
Rapid and proactive
response is the key to
surviving the pace of
competition
20 min
30 sec
8 hr
Track financial position
15 min
3 days
Supply chain updates
1 min
1 week
Phone activation
0.5 hour
5 days
Refresh data warehouse
2 hours
Trade settlement
Build-to-order PC
1 day
weeks
7 |
Call center inquiries
5 min
1 day
days
©2013 Software AG. All rights reserved. For internal use only
Algorithmic trading
Airline operations
10 sec
1 day
4 weeks
< 1 ms
Typical Business SLAs
hours
minutes
seconds
milliseconds
- 8. Complement Traditional BI with Continuous & Actionable Real-time Analytics
Periodic
Reports
Traditional BI
Statistical Analytics
Data Mining
Other off-line Analytics
Ad Hoc BI
Analytics
Data Mart/
Warehouse
Store data
“at rest”
8 |
Continuous
Embedded
Analytics
Capture Event
Data “in motion”
©2013 Software AG. All rights reserved. For internal use only
Take Action
(Operational
Decisions)
Strategic and
Tactical
decisions
- 9. Complement Traditional BI with Continuous & Actionable Real-time Analytics
Periodic
Reports
Traditional BI
Statistical Analytics
Data Mining
Other off-line Analytics
Ad Hoc BI
Analytics
Data Mart/
Warehouse
Store data
“at rest”
Continuous
Embedded
Analytics
Capture Event
Data “in motion”
Take Action
(Operational
Decisions)
Run-the-business Operational Systems
9 |
Traditional
Business
Intelligence
©2013 Software AG. All rights reserved. For internal use only
Strategic and
Tactical
decisions
Real-time “Adaptive
Intelligence”
- 10. Complement Traditional BI with Continuous & Actionable Real-time Analytics
Periodic
Reports
Traditional BI
Statistical Analytics
Data Mining
Other off-line Analytics
Ad Hoc BI
Analytics
Data Mart/
Warehouse
Store data
“at rest”
Capture Event
Data “in motion”
Take Action
(Operational
Decisions)
Run-the-business Operational Systems
10 |
Traditional
Business
Intelligence
©2013 Software AG. All rights reserved. For internal use only
Strategic and
Tactical
decisions
Real-time Adaptive
Intelligence on Big,
Fast Data
- 11. Real-time Adaptive Intelligence Enables Citi Avoids Regulatory Fines & Resolve
Suspicious Trading Activity Proactively
Compliance staff
visualize trade
abuse alerts; drill in
to investigate
Trades
Quotes
News
Trader Behavior
Social Media
Unusual trading activity just
before news release suggests
insider trading
11 |
©2013 Software AG. All rights reserved. For internal use only
Notify relevant
Compliance
Officer
- 12. Real-time Adaptive Intelligence Enables Citi Avoids Regulatory Fines & Resolve
Suspicious Trading Activity Proactively
Big, Fast Data
Intelligence
Trades
Quotes
News
Trader Behavior
Social Media
12 |
©2013 Software AG. All rights reserved. For internal use only
Historical Data &
Analytics
Real-time Analytics
Intelligent Action Rules
Suspicious Trading
Case Management
- 13. Crisis for Retail Banks, Telcos & Retailers – Threat of Disintermediation…
Retail banks
Fear
Telcos
Fear
Retailers
Fear
13 |
©2013 Software AG. All rights reserved. For internal use only
- 14. Could they go the way of the Dinosaurs…
14 |
©2013 Software AG. All rights reserved. For internal use only
- 15. But, these organizations…
…are unique in their
access to customer
behavior in the real
world
15 |
©2013 Software AG. All rights reserved. For internal use only
- 16. Increased Revenue
per Customer
Improved Campaign
Effectiveness
They can offer a personal
concierge for every customer
Improved Customer
Stickiness
16 |
©2013 Software AG. All rights reserved. For internal use only
Reduced Fraud
- 17. Big Fast Data Challenge:
How to Make Customer Experience “Mind Reading” & Location-Aware
Customer
Experience
Layer
(Promotions)
17 |
©2013 Software AG. All rights reserved. For internal use only
Location &
Context
Internal
Systems &
Platforms
(Transactions)
- 18. Big Fast Data Challenge:
How to Make Customer Experience “Mind Reading” & Location-Aware
Customer
Experience
Layer
(Promotions)
18 |
©2013 Software AG. All rights reserved. For internal use only
Location &
Context
Internal
Systems &
Platforms
(Transactions)
- 19. Intelligent Offers: Right Place, Right Time, Relevant
Adaptive
Intelligence
Real-time Analytics
Purchase flat
screen TV at
partner store
using bank
credit card
§ Low current account balance
§ History of response to attractive credit offers
§ Push payment plan to mobile phone
19 |
©2013 Software AG. All rights reserved. For internal use only
Real-time,
One-to-One
Marketing
Intelligent Action Rules
Dynamic Customer
Profile
Transaction and
Contact History
Thank You for Using
Our Credit Card. We
are offering 2% APR
finance over 60
months on this TV to
loyal bank customers.
Click here to accept.
- 20. Retail Partners and Real-time Up-sell
Adaptive
Intelligence
Real-time Analytics
iPad
purchased
Intelligent Action Rules
Dynamic Customer
Profile
§ This customers tends to shop around for
accessories
§ Partner store will offer 20% off iPad case if
purchased now
20 |
©2013 Software AG. All rights reserved. For internal use only
Real-time,
One-to-One
Marketing
Transaction and
Contact History
Thank You for
Using Our Credit
Card, Enjoy 20%
off iPad cases if
buy here within
10 minutes
- 21. Location and Context-Aware Promotions
Adaptive
Intelligence
Real-time Analytics
Customer
location
detected
entering
Mall
§ Customer who subscribes to the “Live Sports
Results” package enters a Mall
§ Partner “Sports Bar Diner” has capacity
§ Push offer of 15% off any main meal this lunchtime
21 |
©2013 Software AG. All rights reserved. For internal use only
Real-time,
One-to-One
Marketing
Intelligent Action Rules
Dynamic Customer
Profile
Transaction and
Contact History
Enjoy 15%
discount off any
main meal at
Sports Bar Diner
in Wellington Mall
this lunchtime
- 22. An Emerging Big, Fast Data Challenge: Massive Scale, Personalized
Augmented Reality
22 |
©2013 Software AG. All rights reserved. For internal use only
- 23. Big Fast Data Challenge: Proactive Customer Care
Violated SLA
Order bungled
Delivery late
23 |
©2013 Software AG. All rights reserved. For internal use only
- 24. Global E-commerce Avoiding “Black Friday” Blackouts
FORTUNE 150
ATHLETIC
BRAND
Crisis: Huge spikes in customer traffic
at peak times
Legacy Approach: Product catalogue
& shopping cart pulled from multiple
disk-bound databases
24 |
©2013 Software AG. All rights reserved. For internal use only
- 25. Global E-commerce Avoiding “Black Friday” Blackouts
FORTUNE 150
ATHLETIC
BRAND
Big, Fast Data Approach: Move data
access to in-memory
Results:
• 90% of product requests served instantly
• Backend services load slashed by 40%
• Average page load time reduced by 16%
• Search time reduced by 30%
25 |
©2013 Software AG. All rights reserved. For internal use only
- 26. Dell’s Global Command Centers Fix Problems
Before They Hit the Customer
SLA Events
Inventory
Equipment Locations
Social Media
Weather Patterns
Analyze & predict when an SLA
could be violated
26 |
©2013 Software AG. All rights reserved. For internal use only
Visualize status & address
impending problems
- 27. Big, Fast
Data –
Capabilities
Required
Cloud
Real-Time Visual
Analytics
Hadoop & Data
Warehouse
Real-Time Analytics
& Intelligent Action
In-Memory Data &
Analytics
Mobile people &
devices
£
$¥€
Financial Events
27 |
©2013 Software AG. All rights reserved. For internal use only
Social Media Events
Low Latency
Universal Messaging
System alerts,
sensors & machines
- 28. Adaptive
Intelligence
for Big, Fast
Data
Cloud
Visual Analytics
Hadoop & Data
Warehouse
Real-Time Analytics
Mobile people &
devices
In-Memory Data
Social Media Events
Universal Messaging
£
$¥€
Financial Events
28 |
©2013 Software AG. All rights reserved. For internal use only
System alerts,
sensors & machines
- 29. Adaptive Intelligence – The Brain of the Digital Enterprise
SCALABLE PLATFORMS THAT PROVIDE:
Intelligent Actions
(intelligence + automatic action)
§ Optimize
§ Learn
§ Improve
From Big Data
(data at rest and in motion)
Immediately
(at business speed/real-time)
To and From Anywhere
(mobile, Web, POS, sensors, etc.)
29 |
©2013 Software AG. All rights reserved. For internal use only