This document discusses email marketing and outlines a four phase process for creating effective email newsletters. It defines email marketing and newsletters, compares email to other marketing tools, and provides statistics on internet and email usage. The four phases outlined are targeting the right customers, creating engaging content, ensuring reliable delivery, and analyzing metrics to measure effectiveness. The document promotes Softex's email marketing solution for designing, sending, and tracking newsletters.

2. Outline
 What Is Email Marketing?
 Email Marketing vs. The Traditional Advertising
 Facts about Email Marketing and Internet
 Why Email Marketing?
 Softex E- Campaign

3. What is Email Marketing & Newsletter?
 Email marketing is one of electronic
marketing tools that contains a commercial
message to a group of people using email.
 As for Email Newsletter, it is type of email
marketing sent out on regular basis.

4. Email Marketing vs. Traditional Tools
TVSMSEmail
Limited by the
duration of your Ad
•Limited max. 160
characters
•Intensively precise
•Unlimited
•integrate website
and social mediaContent
Reach wide scale of
audience but most
of them are not the
targeted customers
• Targeted
• Hard to track
•Targeted
•measureable
•interactivity
Target
If we are going to compare between these marketing tactics E-
mail campaign is the lowest and the TV Ads is the highest cost.
Cost effective

5. According to this
16%
18%
25%
35%
41%
57%
65%
Public Relations
Evevts
Advertising
Mobile
SEO
Social Media
Email Marketing
In 2011 business executive worldwide plan increase the spending
on Marketing tactics

6. Some Figures About Internet Usage
 In 2012, the number of
Internet users worldwide has
reached 2.27 billion.
 Africa has gone from 34
million to 140 million, in the
past five years.

7. Internet Usage in Egypt
 In Egypt, there are nearly 22 million
internet users.
 Egypt is ranked as the second-largest
country of internet usage among the
African continent

8. Facts About Email Marketing
 72% of respondents to an E-
Consultancy survey in early
2011 described email's ROI as
excellent or good.

9. Facts About Email Marketing
 A survey ,by Forbes Media, revealed
that email marketing are the second-
most effective tool for generating
conversations, just behind SEO.

10. Why Email Marketing
 Affordable, effective and does not take
much from your marketing budget.
 Works effectively in favor of branding
 Provides you analysis on the
effectiveness of your marketing
message

11. Why E-mail Marketing Contd.
 Build stronger relationships with
customers
 Increasing traffic on your website
 Provide interaction with customers
and their feedback

12. How to Realize Your Email Marketing
Campaign

13. To deliver the ideal version of Newsletter, you need to
pay great attention to the Four phase process
How to Do It Right

14. Newsletter Four Phases
Target
Content
Delivery
Metrics

15. Target
(reaching the right customers is the first step in success)
With Softex:
 Target a specific category of your
customers.
 Able to handle millions of emails
 Import flexibly customers’ emails
from different sources.

16. E-Campaign Solution (emailsdirectory)

17. Content
( by which you will capture your customer , or lose him forever)
With Softex :
 Get the job done for you with ready-
made templates.
 Create your own design with smart
toolbox
 Don’t worry about the image quality
as HTML code adjusts and slices it
for a smoother delivery.

18. E-campaign Design & Toolbox

19. Delivery
(acquiring an efficient mechanism is must; no need to lose all of your efforts)
With Softex:
 Keeping your emails out of spamming is
guaranteed
 No need to keep your laptop or pc
working with valid internet connection.
Just shoot and go
 Unsubscribe option is very smooth with
just two clicks away!

20. E-Campaign Main Panel

21. With Softex:
Providing Instant reports on:
Metrics
(last but not least, measuring and analyzing the effectiveness of your campaign)

22. oftex S O L U T I O N

23. Events Campaigns
(these campaigns are composed by Softex E-Campaign)

24. Softex Weekly Newsletter
(composed by Softex E-Campaign)

25. …and this how it will appear in inbox

26. For Pricing &Further Information
We will be glad to contact us on:
 sales@softexsw.com
 info@softexsw.com
 Tel & Fax: (+202) 24529717
24513434
24513438
 Address : 18 Wali st., Kobry El Kobba, Cairo, Egypt

27. www.softexsw.com