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How to REACT ?



                 1
ABOUT THE SPEAKER

                    2
3
4
How is




performing compared
to other countries?




                      5
”We are sure, that we can
take the Scandinavian market
  as fast as previous markets.”
Source: kaleva.fi   - 13th Mar 2012, Robert Genz, Founder of Zalando


                                                              6
”We aim to become the
          most used travel search
              engine in Finland.”
Source: 3t.fi   - 28th of Jun 2012, Director Melanko, Momondo




                                                       7
”Finland’s biggest
  internet shoe
      store"



                     8
9
Source: okv.fi
Q: ”Which Nordic startups
     are doing more than
      $10m in revenue?”
                   - Quora




                     10
(Your) competition
                     sleep!




                              11
Are you using




   in your business ?




                        12
13
14
15
WHY BOTHER?
          Digital leaders:
          - are 26% more profitable
          - generate 9% more revenue
          - have 12% higher market valuation




Source:

                                               16
BEGINNERS = unaware of opportunities
CONSERVATIVES = vision, slow & no investments
FASHIONISTAS = sexy tech, but no vision
DIGIRATI = vision & engagement & investments


 Source:

                                                17
Digital maturity matters
                  in every industry




Source:

                                18
Source:

          19
Internet




of 2013




           20
This is it. The next big bang.




                                 21
PC vs Smartphones = no brainer




                                 22
Already 12%. And growing fast!




                                 23
Sure, there are loads of other stuff on the radar.
    -    HTML5, responsive design
    -    Sensory devices, wearable electronics
    -    Augmented reality
    -    Bio ID
    -    Mobile payment
    -    Cloud OS
    -    Big data, data vizualization
    -    Social advertizing
    -    More locationing (SoLoMo)
    -    Targeted marketing
    -    More gamification
    -    More apps
    ….                                           24
But how many can be traced back to mobility?
       HTML5, responsive design
       Sensory devices, wearable electronics
       Augmented reality
       Bio ID
       Mobile payment
       Social advertizing
       More locationing (SoLoMo)
       Targeted marketing
       More gamification
       More apps
   ….

                                                25
So my advice to you is




Do mobile. Right now.




                        (So your biz won’t end up like this.)
                                                                26
transforms your organization to


a take full advantage
of internet solutions.




                                          27
Thank You !
Please share this presentation.

           shall rise again.

Wanna know more?
facebook.com/sofokus
twitter.com/teemumalinen
twitter.com/sofokus
sofokus.com/blogi                 28

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Internet is changing - How to React?

  • 3. 3
  • 4. 4
  • 5. How is performing compared to other countries? 5
  • 6. ”We are sure, that we can take the Scandinavian market as fast as previous markets.” Source: kaleva.fi - 13th Mar 2012, Robert Genz, Founder of Zalando 6
  • 7. ”We aim to become the most used travel search engine in Finland.” Source: 3t.fi - 28th of Jun 2012, Director Melanko, Momondo 7
  • 8. ”Finland’s biggest internet shoe store" 8
  • 10. Q: ”Which Nordic startups are doing more than $10m in revenue?” - Quora 10
  • 11. (Your) competition sleep! 11
  • 12. Are you using in your business ? 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. WHY BOTHER? Digital leaders: - are 26% more profitable - generate 9% more revenue - have 12% higher market valuation Source: 16
  • 17. BEGINNERS = unaware of opportunities CONSERVATIVES = vision, slow & no investments FASHIONISTAS = sexy tech, but no vision DIGIRATI = vision & engagement & investments Source: 17
  • 18. Digital maturity matters in every industry Source: 18
  • 19. Source: 19
  • 21. This is it. The next big bang. 21
  • 22. PC vs Smartphones = no brainer 22
  • 23. Already 12%. And growing fast! 23
  • 24. Sure, there are loads of other stuff on the radar. - HTML5, responsive design - Sensory devices, wearable electronics - Augmented reality - Bio ID - Mobile payment - Cloud OS - Big data, data vizualization - Social advertizing - More locationing (SoLoMo) - Targeted marketing - More gamification - More apps …. 24
  • 25. But how many can be traced back to mobility?  HTML5, responsive design  Sensory devices, wearable electronics  Augmented reality  Bio ID  Mobile payment  Social advertizing  More locationing (SoLoMo)  Targeted marketing  More gamification  More apps …. 25
  • 26. So my advice to you is Do mobile. Right now. (So your biz won’t end up like this.) 26
  • 27. transforms your organization to a take full advantage of internet solutions. 27
  • 28. Thank You ! Please share this presentation. shall rise again. Wanna know more? facebook.com/sofokus twitter.com/teemumalinen twitter.com/sofokus sofokus.com/blogi 28