Meetup presentation Oct 28 in Munich Werk1 Crowdfunding, more than raising some funds.

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S3 Accelerator
Crowdfunding
#S3Accel
GOTOSTARTUPS#Go2Startups
Meetup Munich Oct 28

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Perks vs. Equity
Approx. 100 platforms
Indiegogo and Kickstarter dominating

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Crowd Funding has a huge potential

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Incremental market exposure
New ambitious users / fans
Gives you additional market validation
Large number of paying users
Attention with professional investors
Top 5 reasons for crowdfunding

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5 crowd funding risks
If the campaign fails
It disappoints current users
It sets a red flag for future investors
It was a huge waste of time
(If you focused 100% on the campaign which
you need to succeed)
It may cause employees to leave
It may turn off new users

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Planning Is Everything

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Same key stats from Indiegogo CEO
Having a video, will raise 114% more money.
The magic number of perks seems to be 3-8.
Successful campaigns cross their target on Day 36.
Updates every 5 days or less raises 4x the amount
Most baker come from email, Facebook and Twitter *
When raising 25% in the first week, you get 5x the money
Average contribution size is around $70
Teams of 4+ raise 70% more than only one person

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“Most baker come from email, Facebook and Twitter”
If you are not online
You get access to < 30% of the potential
You won’t reach your goal
But also - you can’t reach your market
And - you can’t go global
No reason why it should be different
after you received investor money
You will burn through massive marketing $
And still - you will not make it

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accelerating connection building
Imagine you share something online and viewers
would visit all your profiles and connect with you.
Crowdfunding ends Nov 24

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An existing software product
Raising money for UI/UX
overhaul and added
features
Raising $ 15,000
Perks include premium
version, t-shirts, creators
guild, and other perks
Target audience are people
seeking to grow
connections
appearoo.com/yourname
appearoo.com/AxelS

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Example
180 Line Items – 2 months + 45 days
Prep time line – who what when
Resource tab – what we need
Campaign tab – who what when
Key things to perfect
Have your story down
Video Creation
Prepare the market with your current
users and advocates
Lucrative perks for the bakers
Press & Media

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San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Get funding for your
own product
“If there is no crowd to fund it
It’s no business worth doing”

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Making € 100,000 in 45 days
It will consume you and your entire team
Without a plan you won’t make it
Your network (again) your most important asset
Making € 100,000 in 45 days - @ zero equity
worth every conceivable effort

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Make it happen 

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New Accelerator Program Fall 2014
Traction Development – plus crowd funding
Program start Nov 24
Product – Market – Fit, readiness, viral marketing
Target audience building online
8 weeks preparation – for raising $100,000+
Gaining market validation
Getting paying customers
Growing traction
Followed by equity based crowd funding

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Questions

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© 2014, S3 Accelerator. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make
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All materials contained herein are the property of the Societ3 Group Inc. and may only be used, by an enrolled student for his or her own
educational benefit.
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