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Work like a social media - How digital companies is eating traditional business

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Work like a social media - How digital companies is eating traditional business

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Digital companies such as Facebook, Twitter, Instagram and Google are surely disrupting the world of marketing and communication, but moreover they are radically changing the concept of how companies operate. Today’s fastest-growing, most profoundly impactful companies are using a completely different operating model, that at heart are more purposely agile, lean and entrepreneurial.

Digital companies operates at lower cost, at higher speed and with less organizational friction. They are vastly more innovative and disruptive despite their lack of domain knowledge. They are attracting highly passionate and skilled people. And they are ultimately creating better products and services than age old legacy companies have been able to. Think Nest+Google vs. Danfoss. Think Netflix vs. Blockbuster. Think Airbnb vs. Hotels. Literally no industry is going to be untouched by the proliferation of the digital companies.

So as an established company it is not enough to be actively present on social media, you’ll also need to work like a digital company to keep up. How do you do that?

On this event, we will present our thoughts on the operation models that is changing the world and we will discuss with the audience, what it takes to work like a truly digital company? What tools and process are needed? What competences are needed? and what are the benefits of operating like a digital company?

The event will be a mixture of short perspectives from the Partners Martin and Magnus from Socialsquare and discussions with a panel of clued-in people. Follow the hashtag for the event to see announcements about the panel.

Digital companies such as Facebook, Twitter, Instagram and Google are surely disrupting the world of marketing and communication, but moreover they are radically changing the concept of how companies operate. Today’s fastest-growing, most profoundly impactful companies are using a completely different operating model, that at heart are more purposely agile, lean and entrepreneurial.

Digital companies operates at lower cost, at higher speed and with less organizational friction. They are vastly more innovative and disruptive despite their lack of domain knowledge. They are attracting highly passionate and skilled people. And they are ultimately creating better products and services than age old legacy companies have been able to. Think Nest+Google vs. Danfoss. Think Netflix vs. Blockbuster. Think Airbnb vs. Hotels. Literally no industry is going to be untouched by the proliferation of the digital companies.

So as an established company it is not enough to be actively present on social media, you’ll also need to work like a digital company to keep up. How do you do that?

On this event, we will present our thoughts on the operation models that is changing the world and we will discuss with the audience, what it takes to work like a truly digital company? What tools and process are needed? What competences are needed? and what are the benefits of operating like a digital company?

The event will be a mixture of short perspectives from the Partners Martin and Magnus from Socialsquare and discussions with a panel of clued-in people. Follow the hashtag for the event to see announcements about the panel.

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Work like a social media - How digital companies is eating traditional business

  1. 1. WORK LIKE A SOCIAL MEDIA How digital companies is eating traditional business ! #smwdisruption
  2. 2. Digital Strategy and Innovation Understand - Strategy - Action ! Since 2005 pioneering blogs, wikis, visual sharing, social media, social intranets, social products and services, building communities etc.
  3. 3. ! Meet the 
 challengers http://www.socialsquare.dk/ ! startup-research-project/
  4. 4. “an organization dedicated to creating something new under conditions of extreme uncertainty” “A startup is not a smaller version of a large company” !
  5. 5. “89% of executives believe that digital will disrupt their industry. But they don’t realize just how big a deal disruption will be when it finally hits them.” James McQuivey, Forrester
  6. 6. We have been talking about the “digital revolution” for a decade Now it is here!
  7. 7. 133 år Opfandt det digitale kamera + 300.000 Facebook likes Kodak share price 60$ Flickr lanceres i 2004 Iphone lanceres i 2007 40$ Instagram lanceres 2010 20$ 0$ 1998 2000 2002 2004 2006 Digital Strategy and Innovation Agency 2008 2010 2012 Helping The Challengers Disrupt Konkurs 2012
  8. 8. “Software Is Eating The World” Marc Andreessen
  9. 9. People working with software is eating the world.
  10. 10. vs 3 years - 3,2 billion worth
  11. 11. 2 years after launch. Used by every 4. th dane
  12. 12. in 7 months in 400.000 danish households
  13. 13. Nike is a digital first company
  14. 14. If you look five years out, every industry is going to be rethought in a social way, You can remake whole industries. That’s the big thing.” Mark Zuckerberg www.ft.com/reports/connected-business-dec2010
  15. 15. Get more likes on Facebook and better SEO on Google
  16. 16. OR
  17. 17. Be more like Facebook and Google?
  18. 18. What are the biggest challenges that the traditional organization faces?
  19. 19. Dealing with extreme uncertainty?
  20. 20. Lack of a entrepreneurial skillset?
  21. 21. Getting up to speed and agility?
  22. 22. Attracting talents?
  23. 23. Lack of awareness on digital from management?
  24. 24. Lacking the ability to prototype and experiment?
  25. 25. Learning from failure?
  26. 26. Getting out of the building?
  27. 27. Getting closer to the customers?
  28. 28. Build digital products and service?
  29. 29. What does the organization fit for a social and digital age look like?
  30. 30. PEOPLE OBSESSED CUSTOMER CENTRIC SMALL TEAMS MULTIDISCIPLINARY AUTONOMY AND RESPONIBILTY TENSION AWARE OPEN TRANSPARENT
  31. 31. PROCESS FOCUSED ! TASK AND OBJECTIVE ORIENTED OPEN LEAN AGILE RESPONSIVENESS PROTOTYPING MINIMAL VIABLE PRODUCT
  32. 32. PRODUCT DRIVEN DESIGN DRIVEN PRODUCT INNOVATION USER EXPERIENCE TESTING SERVICE DESIGN
  33. 33. PURPOSE DRIVEN SUSTAINABLE COMMUNITY BUILDING COLLABORATIVE
 SOLVING A HUMAN PROBLEM !
  34. 34. PLATFORM POWERED OPEN SOURCE CLOUD BASED ADVANCED TECHNOLGY STACK API’S DATA DRIVEN
  35. 35. PROFIT (ABLE) CUSTOMER DEVELOPMENT BUSINESS MODEL INNOVATION P2P ECONOMY TWO SIDED MARKETS ECOSYSTEM TRANSACTION COST EFFECIENT
  36. 36. lets hear it for the panel.
  37. 37. Panel Martin Ferro Thomsen Jonas Heide Smith conferize.com Egmont Thomas Madsen-Mygdal
 Ditte Graa Wulf Holvi, Somewhere, Clue, Podio Socialsquare 23
  38. 38. What do you think?

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