1. Tasos Veliadis - socialab.gr
7 WAYS TO TARGET
THE RIGHT FACEBOOK FANS

2. WHO AM
I?

3. I have been working in social media
marketing for big brands for 6 years
in Europe. !
!
With my team, we’ve created more
than 500 campaigns for more than 40
Global and local Brands. !
!
I am now the Business Unit Director
at socialab, a prominent Digital
Agency in Greece, and in my free
time I like to write about social media
and digital strategy. !
Tasos Veliadis

4. NO MORE SPAM!
LET’S START!

5. INTRO
!
!
There
has
been
a
lot
of
argument
about
Facebook's
new
announcement.
According
to
this
announcement
the
like-­‐gate
to
Fan
pages
will
be
abolished.
Instead
of
discussing
this
ma=er,
I
prefer
to
create
a
presenta?on
in
ways
that
you
can
bring
the
desired
fans
to
your
page,
especially
if
you
run
a
small
business.

6. INTRO
!
The
main
objec?ve
of
all
Facebook
pages
is
to
create
fans’
engagement
in
order
to
begin
their
own
discussions
about
the
page.
These
discussions
will
increase
not
only
the
virality
of
the
page,
but
also
the
number
of
its
fans.
In
order
to
achieve
this,
the
company
must
have
the
appropriate
fans
or
explore
ways
to
acquire
them.
By
saying
appropriate
fans,
I
mean
fans
that
are
really
interested
in
your
product.

7. 7
ways
to
target
the
right
Facebook
Fans

8. 1ST
Reach
influencers

9. Searching
carefully,
you
can
find
influencers
that
are
experts
in
your
industry
or
interested
in
your
product.
Get
in
contact
with
them
and
mo?vate
them
to
talk
about
you.
Building
a
strong
rela?onship
with
influencers
can
become
extremely
useful
for
three
reasons.
One,
they
are
poten?al
customers
themselves.
Two,
they
can
talk
about
you.
Three,
and
above
all,
influencers
have
the
power
to
affect
their
audience
in
a
way
that
will
lead
them
to
become
your
clients
(or
Facebook
fans).

10. Create
hashtags
for
your
business

11. Hashtags
were
first
introduced
on
Twi=er.
Now,
hashtags
are
all
over
Facebook
and
Instagram
too.
So
start
using
local
hashtags
and
include
them
in
your
status
updates.

12. Turn
your
customers
into
fans

13. Are
you
looking
for
fans
who
love
your
business?
Guess
what!
You
already
found
them!
They
are
your
customers.
Give
them
ways
to
like
your
fan
page
when
they
are
s?ll
in
the
store.
It's
the
fans
that
will
spend
?me
on
your
page.
Try
to
capture
their
a=en?on
and
post
things
of
their
interest.
In
this
way,
you
will
earn
their
like,
share
and
comment
or
even
a
post
on
your
?meline.

14. Therefore,
one
of
the
easiest
ways
to
turn
customers
into
fans
right
in
your
store
is
by
using
a
social
Wi-­‐Fi
hot
spot.
Basically,
it
is
a
service
that
provides
internet
connec?on
to
those
in
the
store
just
by
liking
your
page.

15. Encourage
users
to
check
in

16. One
of
the
main
advantages
of
Facebook
is
that
when
users
write
a
status
update
about
your
business,
all
their
friends
can
view
it.
These
friends
can
respond
to
the
update
by
making
a
comment
or
checking
out
the
place
on
the
internet
or
even
be=er
by
coming
to
your
place
(meaning
your
company).
In
addi?on,
mo?vate
users
to
check-­‐in
to
your
business.
Give
them
a
reward
to
do
so,
an
incen?ve.
This
way
the
users
themselves
are
going
to
create
your
Facebook
content.

17. Τag
local
businesses

18. Tag
companies
that
you
work
with
or
companies
that
may
visit
your
business
or
even
your
suppliers.
Thank
them
for
suppor?ng
and
offering
fine
services.
Most
of
them
will
appreciate
it
and
most
importantly
they
will
reciprocate.

19. Create
targeted
adverAsing

20. If
you
want
to
bring
qualita?ve
fans
to
your
page,
use
Facebook
Ads.
Crea?ng
ads
for
a
general
audience
is
not
enough
and
it
will
not
reach
the
desired
goal.
Use
wisely
the
Facebook
tools
in
order
to
target
the
audience
of
your
interest.
Target
your
fans
and
their
friends,
so
to
bring
new
fans
to
your
page
and
addi?onally
be=er
results.

21. Create
Phygital
acAvaAons

22. Create
ac?va?ons
that
will
combine
physical
and
Digital.
Think
of
an
ac?va?on
that
will
become
viral
through
the
people
visi?ng
to
your
store/business.
If
the
incoming
people
like
the
ac?va?on,
they
will
post
photos
on
their
social
media
profiles
(Facebook,
Twi=er,
Instagram
etc.)
and
they
will
also
invite
their
friends
to
experience
the
ac?va?on
themselves.

23. At
the
end
of
your
marke?ng
ac?vity,
make
a
video
of
the
ac?va?on
and
share
it
everywhere.
The
purpose
of
this
video
is
to
become
viral
and
make
a
buzz.
The
success
of
such
an
ac?on
will
not
only
a=ract
fans
to
your
page,
who
will
talk
about
your
ac?va?on,
but
also
bring
new
clients
to
your
store/business.
Examples
of
phygital
ac?va?ons
are
the
‘
Lanes
Vending
Machine’
and
the
‘Lipton
Ice
Tea
cool
down
sta6on’.
Lanes
Vending
Machine:
h=p://bit.ly/lanes-­‐vending
Lipton
Ice
Tea
cool
down
sta?on:
h=p://bit.ly/lipton-­‐athens

24. STAY CONNECTED WITH TASOS
Facebook.com/tasosvel
@tasosveliadis
Suit.gr
veliadis@socialab.gr

25. THANK
YOU!