This document provides an overview of an effective social media marketing strategy for businesses. It recommends using a combination of educational, promotional, and engaging content along with paid social media advertising like Facebook like campaigns and web click campaigns. It stresses the importance of analyzing social media metrics and analytics to optimize the strategy and understand its impact. The strategy aims to help businesses leverage social media to boost their brand awareness, generate new sales, and attract more customers in a cost-effective manner.

1. Social Media Marketing Strategy
Social Media – you have been hearing all about the success
other business owners are having on it while you have no idea
what you are doing…sound familiar? In this short guide, we are
going to show you exactly how you will jump to the top of the
food chain no matter what industry your business is in. Our
simple yet highly effective strategy will allow you to leverage
your business to the next level with social media marketing. As a
startup or small business owner, you know there’s a lot to
accomplish with limited resources. Traditional marketing can be a
drain on your funds. Social media marketing, on the other hand, is
low-cost and gives you a direct line to current and potential
customers. Using a combination of quality content, Facebook
advertising and analytic reporting, you will learn how to
effectively beat out your competition and gain control of your
target market.
Create the simple strategy for your business
on social media!
877-261-7016
www.socialvantage.com

2. With social media expanding more rapidly each day, it has completely
changed how we communicate with people. There has never been more
immediate or available ways to connect with your customers. While it is a
great tool, it must also be used with care, whatever the size of your
business. It is constantly evolving, so you must have a strong but
adaptable strategy to cope with this. With any content, you should
consider your overall goals: are you trying to raise more awareness,
generate new sales or boost traffic to your website? Having these
objectives in mind will help you build your content strategy. The standard
strategy we recommend for any business consists of 3 different forms of
content: Educational, Promotional and Engaging.
Content Is King!
www.socialvantage.com

3. Educational
Social media gives business owners the chance to educate their targeted
audience about anything related to their business or industry. This is
where you can post a piece of content that is used to teach or inform your
audience. One of the most popular forms of educational content is
posting industry related articles about popular news in the business’
niche. You want this content to grasp the attention of your audience and
teach them something new so they continue to return to your page for
more information.

4. Educational (Continued)
As you can see in this piece of content, an article was posted relating to
the business’ industry. The article is based on an important update in the
golfing industry. This is always a great piece of content to post to inform
fans and followers about what is currently going on in the industry. As you
can see this lead to a fan commenting on the post “Thanks for the
share…nice read.”
Although this piece of content does not lead back to the business’ website,
it is still beneficial for the business to post this article because it is
engaging the fans on the page. They now know they can return to this
brand to get the most recent golf news. This will turn the business page
into a news source for fans. If they want the latest golf news, the fans know
they can expect that type of content on this business page. This will drive
more traffic for the business to the Facebook page and ultimately to their
website. Another great strategy to use for all posts is using a hashtag. On
Facebook it is smart to keep your hashtags clean and relevant. It is
important to note that if you hashtag too many different words Facebook
will list your post as spam and make the decision to hide it from your fans
news feeds.

5. Having an audience that is interested in your business or even just the
overall industry is a great opportunity to promote your own business. A
popular form of promotional content would be posting a high quality
image with a short line of text while including a link to your business’
website. We recommend keeping your promotional posts short yet
intriguing. Posting promotional forms of content can also include special
offers your company is running for a specific product.
Promotional
In the piece of content
above, you can see that
the night club is having a
special night at the club.
This is a great example of
a promotional post. The
business is using a unique
graphic to grab the
audience’s attention. The
business also posted a
link of where the fans can
go to purchase reduced
admission for the night.
This is not only driving
traffic to their website but
they can also measure
how many fans signed up
directly through their
Facebook page by using
a specific coupon code or
in this case, a specific link!

6. Enagaging
High quality social media
content has incredible power
for businesses. With the
“sharing” option available on
Facebook posts, brands now
have the opportunity to
generate content that can
go viral. The most popular
type of content to go viral for
a business would be an
engagement post. This type
of post is typically a funny
picture or video that people
outside of the industry can
relate to. It is common for
this type of post to generate
massive likes, comments
and shares. The overall goal
for this style of content is to
generate new fans and
followers organically, which
will also lead to an increase
of leads and sales.

7. Advertising
Facebook has built the largest, most highly-engaged audience on earth,
with a significant percentage of the world’s population logging on daily.
Consider the numbers; Facebook boasts over 1.19 billion monthly active
users and continues to add more each month. Users are also logging on
and spending more time on the platform than ever before. For
advertisers, Facebook’s metric rise and massive audience represents an
excellent opportunity to build brand awareness and acquire revenue.
Brands must reach customers where they spend the most time, and it’s
clear that consumers spend large amounts of time on Facebook. By
deploying advanced strategies on Facebook, advertisers can not only
reach more of the right consumers with the right messages, but build
lasting engagement with loyal customers. Facebook advertising can be
intimidating to many business owners. With our strategy, we will ensure
that you implement the correct advertisements for your business, while
maintaining a low ad spend. The two Facebook campaigns that work
well for small-mid sized business are a paid like campaign and web-
click campaign.

8. Facebook Paid Like Campaign
If your brand is new to Facebook and you are looking to generate some
major exposure for a low cost, a paid like campaign is what you need.
With a paid like campaign, you can target a specific audience on
Facebook. Once these individuals like your page, you can push out high
quality content to engage with them. This is very beneficial as it will
create and build a long lasting relationship between you and that
customer. Building a Facebook like campaign is very easy, can be done
quickly and for a low cost. Take a look at a few like campaigns we have
built for a variety of different brands below!

9. As you can see in this like campaign, we use the standard call-to-action
(CTA) for this ad. When you include a standard CTA such as “Like us now…”
you will find that your targeted audience is far more likely to like your page
than if you did not use a CTA. With like campaigns you want to get your
message across in two different ways, the image and the text. With like
campaigns you have few characters to work with. In our experience, keeping
it short and honest is what will provide the greatest results. Take a look at the
results for this campaign below!
Facebook like campaign results:
Facebook Paid Like Campaign

10. Facebook Web-Click Campaign
If your business already has a strong following on Facebook and you
had a successful paid like campaign, it is time to move onto the web-
click campaign. Facebook web-click newsfeed campaigns have
become the most prominent advertising method in the world. Why you
might ask? The demographic targeting options on Facebook are
stronger than any other form of advertising on the internet today. With
Facebook, you can target an individual based on location, age, gender,
specific interests, where they went to school, how much money they
make and the list goes on. With Google, you are targeting a specific
keyword that an individual may type in. On Google not only are your
targeting options extremely limited, but you will also end up paying
$0.90 - $1.30 per click, whereas on Facebook you will pay $0.30 - $0.50
per click on average.
Running web-click campaigns on Facebook can be difficult. But with our
strategy you will easily attract high quality individuals for a low price. A
great Facebook ad tells a story, highlights why your product or service is
great and proves why you’re better than the competition. A bad ad does
the exact opposite. The three important indicators to think about when
building your Facebook web-click campaign are: understand your
audience, have a call to action and use words with direction. As you can
see in the mobile Facebook ad to the right, we are addressing the
problem and providing a solution all within a few words. You can see
how well this ad performed by viewing the analytics on the following
page.

11. Facebook Web-Click Campaign

12. Analytic Reporting
Social media is surrounded by metrics, data and trends. When you are
running your business’ social media, these analytic reports will be
exceedingly helpful. These reports can tell you everything from when
your fans are online the most, the most engaging day for your page on
Facebook and also the average age and gender of your pages audience.
This data will not only help you increase the exposure of your brand
overall on social media, but it will also help you understand the market of
who is interested in your product or service.
You can have a perfect content strategy and amazing advertising
campaigns, but without the analytic reporting there is nothing to tie these
tools together. The content and advertisements should be congruent in
metrics. Your reports will tell you how well you are performing and also
help you measure your ROI.

13. When it comes to the analytics for your Facebook page, the most
important metrics to follow are people, posts, reach and likes.
Knowing the demographics of your audience is important for crafting
engaging content and running promotions. If your audience is 90%
female and 10% male, you know posting female related content will
get more reach and higher engagement than if you posted male
styled content.
Social media marketing is advancing faster than any other marketing
industry in the world today. Business owners are investing in social media
advertising more today than traditional advertising. The exciting aspect
about social media marketing for businesses is that social media will
only continue to advance in the future. There will be more platforms to
market your business, new advertising methods and most importantly,
more individuals to market to!
If you are interested in learning more about how you can specifically
market your business on social media feel free to contact us for a free
consultation. We will walk you through how to market effectively to your
target market through social media!
Fity Social Media
877-261-7016
info@fitysocialmedia.com
Strategy