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Case Study: 10 Best Thanksgiving Facebook Page Posts 2013

Case Study: 10 Best Facebook Brand posts for Thanksgiving including: b2b, b2c, and nonprofit for 2013.

Case Study: 10 Best Thanksgiving Facebook Page Posts 2013

  1. 1. 10 Best Thanksgiving Facebook Posts
  2. 2. These brands have hundreds of thousands of fans, but this seemed like really low engagement… Hmm, maybe people didn’t hang out on Facebook for Thanksgiving…
  3. 3. After all, it seemed like techie folks weren’t online …for once
  4. 4. Some brands (desperately) tried to combine holidays into one post… And came up with really lame #hashtags
  5. 5. Asking “What are you thankful for?” is the lazy marketer’s way out. Unless…
  6. 6. …Unless you have a really cute graphic But even then, the results were marginal…
  7. 7. But then our faith was restored when… we saw these...
  8. 8. Nordstrom Nordstrom shared a simple message that resonated with thousands.
  9. 9. Sprinkles Cupcakes Sprinkles Cupcakes went the traditional promo route, and it worked.
  10. 10. AMC Theatres AMC Theatres shared some humor and gave a call to action, which led thousands of likes, comments and shares.
  11. 11. NFL NFL led off with this image and then had a series of photos promoting the various games throughout the day using the hashtag #PigskinandTurkey or #PigskinandFootball. Nicely played!
  12. 12. HBO HBO mixed a simple message with a throwback to some of their iconic shows such as Girls, Sex and the City, True Blood, Veep, and The Sopranos. A simple message, on point with their brands.
  13. 13. Converse Converse gives us a throw back Thursday by reminding us of when we used to take that pen or marker to our sneakers as kids. Their call to action is simple and engaging.
  14. 14. Barbie® Mattel lets Barbie® go retro for Thanksgiving serving up warm holiday wishes with a relevant image, sized correctly, while staying true to their brand.
  15. 15. St. Jude Children’s Research Hospital Message is on point with their brand and gives a simple clear message, with no ask for a donation. This was a nonprofit grand slam!
  16. 16. Intel Stayed on point with their brand, and made it fun and interactive with a trivia game.
  17. 17. Game of Thrones Makes their post about “family” by using a quote from the show (staying true to brand) and it garnered tens of thousands of interactions. Winner!
  18. 18. Case Study: Lung Cancer Action Network Here’s an example of one of Social Strand Media’s clients. • We kept the message on point with their brand • We gave a call to action • We had a cute graphic which was sized correctly for Facebook Results: This post garnered 505 total likes, 19 comments, 124 shares giving it a total of 15.8% engagement out of it’s 4,080 fan base.
  19. 19. Hallmark Hallmark went the adorable puppy route with a great relevant picture in the right size, gave a call to action which garnered lots of likes, comments and shares.
  20. 20. Recipe for Great Holiday Posts
  21. 21. Connect with me! Twitter @tracysestili Twitter @socialstrand Pinterest: http://www.Pinterest.com/TracySestili Facebook: http://www.fb.com/tracysestili Google+: http://plus.google.com/+tracysestili LinkedIn: linkedin.com/company/social-strand-media

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