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TAM AdEx Television Advertising Report 18

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TAM AdEx Television Advertising Report 18 takes a look Index Growth in Ad Volumes in Q3 2020, comparing the numbers to that of Q2 2020. It lists the count of Categories, Advertisers and Brands across Sectors for both the quarters.

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TAM AdEx Television Advertising Report 18

  1. 1. AdEx
  2. 2. Period: Q3’20 (Jul-Sep’20) Q2’20 (Apr-Jun’20) Quarterly Trends of Advertising
  3. 3. 4 5 Out of Top 5 growing categories, highest growth of 5 Times observed in Cars category during Q3’20 compared to Q2’20 Source: AdEx India (A Division of TAM Media Research) During Q3’20 (Jul-Sep’20), Ad Volumes on TV rose by 56% compared to Q’20 (Apr-Jun’20) Highlights 1 2 3 No. of categories, advertisers & brands rose by 1%, 19% and 21% in Q3’20 over Q2’20 4 of Top 5 Categories belonged to FMCG sector during Q3’20; Shampoos category moved from 6th Rank in Q2’20 to 3rd Rank in Q3’20 In Q3’20, News Genre topped with 31% of Ad Volumes followed by GEC (26%) & Movies Genre (24%) 6 Advertising in News and GEC Genres rose by 42% & 63% during Q3’20 compared to Q2’20
  4. 4. Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20) and Apr-Sep’20 Index Growth in Ad Volumes: Q3 (Jul-Sep’20) vs Q2 (Apr-Jun’20) and Monthly Trend (Apr-Sep’20) During Q3’20, Ad Volumes on TV rose by 56% compared to Q2’20 Ad Volumes increased by more than 2 Times in Sep’20 compared to Apr’20 which is highest between Apr-Sep, 2020 100 156 Q2 (Apr-Jun'20) Q3 (Jul-Sep'20) Index:Q3(Apr-Jun’20)=100 Quarterly Trend 100 115 163 187 198 206 Apr'20 May'20 Jun'20 Jul'20 Aug'20 Sep'20 Index:Apr’20=100 Monthly Trend
  5. 5. Tally of Categories, Advertisers and Brands during Q3 and Q2 on TV On TV, No. of categories, advertisers and brands increased by 1%, 19% and 21% respectively during Q3’20 compared to Q2’20 393 396 Q2'20 Q3'20 Categories 3,102 3,701 Q2'20 Q3'20 Advertisers 4,652 5,630 Q2'20 Q3'20 Brands Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)
  6. 6. 1 2 3 4 5 Personal Care/Personal Hygiene 21% Food & Beverages 18% Services 13% Personal Healthcare 8% Hair Care 7% Others (21) 32% Leading Sectors and Categories in Q3 including rank shift compared to Q2 Personal Care/Personal Hygiene sector topped with 21% share of TV advertising in Q3’20 followed by F&B (18%) 4 of Top 5 Categories belonged to FMCG sector during Q3’20; Shampoos moved from 6th Rank in Q2 to 3rd Rank in Q3 Top 5 sectors and categories added 68% and 23% share of Ad Volumes respectively in Q3’20 Top 5 Sectors in Q3 : 20+ 1 2 6 3 4 Toilet Soaps 7% Ecom-Media/Entertainment/Social Media 5% Shampoos 4% Tooth Pastes 4% Washing Powders/Liquids 3% Next 45 52% Top 5 Categories in Q3 : 390+ Q2 RankQ2 Rank Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)
  7. 7. Hindustan Unilever 21% Reckitt Benckiser India 11% Procter & Gamble 2% ITC 2% Godrej Consumer Products 2% Next 45 30% Top 5 Advertisers in Q3 : 3700+ Leading Advertisers in Q3 including rank shift compared to Q2 HUL & Reckitt were Top 2 advertisers in Q3’20 with 21% & 11% share of Ad Volumes respectively During Q3’20, the Top 5 advertisers added 39% share of TV Ad Volumes Top 3 advertisers maintained their positions in Q3’20 compared to Q2’20 1 2 3 5 9 Q2 Rank Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)
  8. 8. Facebook Inc. Playgames 24x7 Whitehat Education Technology Dixcy Textiles Honda Cars India Shaving System/Razor Laptops/Notebooks Drycells Hair Dryers Events-Retail ^ Present in Q3’20 but not in Q2’20 Top 5 New^ Categories: 35+ Top 5 New^ Advertisers : 2000+ New^ Categories, Advertisers and Brands during Q3 compared to Q2 Total 35+ new categories, 2000+ new advertisers and 3000+ new Brands emerged in Q3’20 compared to Q2’20 Shaving System/Razor, Facebook Inc. and Whatsapp were top new category, advertiser and brand during Q3’20 Whatsapp Kia Sonet Facebook.com Glow & Lovely Advanced Multivitamin Rummycircle.com Top 5 New^ Brands : 3000+ Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)
  9. 9. Other Face Creams Chewing Gum/Bubble Gum Hair Conditioners Condoms Ecom-Payment Banks L' Oreal India Info Edge India Glaxo Smithkline People Interactive India Attica Gold Company ^ Present on TV but not in Print and Radio Exclusive^ Categories :20+ Exclusive^ Advertisers: 2100+ Excusive Categories and Advertisers on TV Compared to Print and Radio during Q3 Total 20+ Exclusive Categories & 2100+ Exclusive Advertisers seen in Q3’20 on TV compared to Print and Radio Other Face Creams and L' Oreal India were top exclusive category and advertiser on TV during Q3’20 Source: AdEx India (A Division of TAM Media Research) Note: Ranking based on Ad Insertions ; Commercial ads only; excluding promos and social ads Period : Q3’20 (Jul-Sep’20)
  10. 10. Reckitt Benckiser India 2 Times Hindustan Unilever 40% Cadburys India 4 Times Facebook Inc. New Godrej Consumer Products 2 Times Cars 5 Times Shampoos 68% Toilet Soaps 28% Antiseptic Creams/Liquids 3 Times Chocolates 3 Times ^ Categories & Advertisers are sorted based on highest Difference in Ad Volumes in Q3’20 Minus Q2’20 Top Growing^ Categories and Advertisers in Q3 compared to Q2 Out of Top 5 growing categories, highest growth observed in Cars category viz, 5 times Among the Top 5 growing advertisers, Cadburys India saw highest surge in Ad Volumes during Q3’20 compared to Q2’20 Top 5 Growing^ Categories Growth^ Top 5 Growing^ Advertisers Growth^ Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)
  11. 11. Index Growth on Top 5 Chanel Genres in Q3 over Q2 and their Share in Q3 and Q2 In Q3’20, News Genre topped with 31% of Ad Volumes followed by GEC (26%) and Movies Genre (24%) Advertising in News and GEC Genres rose by 42% and 63% respectively during Q3’20 compared to Q2’20 34% 31% 25% 26% 24% 24% 7% 10% 3% 3% Q2'20 Q3'20 News GEC Movies Music Kids % Share for Top 5 Channel Genres 100 142 163 160 208 163 Q2'20 News GEC Movies Music Kids *Index for all Genres during Q2’20 = 100 Period: Q3’20 Index Growth in Advertising during IPL 13 compared to 22 Days prior to IPL 13 Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)
  12. 12. Top 5 Excusive Advertisers on News and GEC Channels Genres during Q3 There were total 2000+ Exclusive Advertisers present in News genre and 300+ Advertisers in GEC genre during Q3’20 Rahul Foundation and My Vishwa Technologies were top exclusive advertiser on News & GEC genres respectively in Q3’20 Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Q3’20 (Jul-Sep’20) My Vishwa Technologies Saraswati Collage of Arts & Science RVK Productions Jainish Entertainment Priyadarshini Mobiles Rahul Foundation Shree Cement Butterfly Ayurveda Nims University Ganapati Herbal Care Exclusive Advertisers – News Exclusive Advertisers – GEC News: 2000+ Exclusive Advertisers GEC: 300+ Exclusive Advertisers
  13. 13. For any queries write to:Website Link: www.tamindia.com Vinita Shah vinita.shah@tamindia.com

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