This is a social media case study on Clarks India and the social objective of Clarks India needed an out-of-the-box twitter activation campaign. The campaign had to be organic and viral in equal measure .The campaign was to be directed at a TG of 20-35 year old urban youth. Twitter as a platform lends itself beautifully to this busy lot .It wouldn’t suffice to simply ask your audience to engage. The campaign had to tickle their wit and challenge them at an intellectual level

1. Twitter Campaign for Clarks

2. The objective
Why?
Clarks India needed an out-of-the-box twitter activation
campaign. The campaign had to be organic and viral in
equal measure
For
Whom?
The campaign was to be directed at a TG of 20-35 year
old urban youth. Twitter as a platform lends itself
beautifully to this busy lot
What?
It wouldn’t suffice to simply ask your audience to engage.
The campaign had to tickle their wit and challenge them
at an intellectual level
www.jademagnet.com | Bangalore | California | Singapore | Doha |

3. The concept
Platform
Platform
We asked the twitter-verse to imagine a world
where shoes could talk?
Brand
Brand
We showed them a picture of a Clarks pair and
asked – what if Torrin Curtain could talk?
People
People
We made it easy to participate and engaged with
them as a brand with a sense of humour
www.jademagnet.com | Bangalore | California | Singapore | Doha |

4. The execution
www.jademagnet.com | Bangalore | California | Singapore | Doha |

5. The results
In 5 hours
281 Followers
758 Brand Mentions
1765 Hashtag mentions
Top Trend for 6 hours
A Million Impressions
Incalculable Branding
www.jademagnet.com | Bangalore | California | Doha

6. The tweets
www.jademagnet.com | Bangalore | California | Singapore | Doha |

7. The tweets
www.jademagnet.com | Bangalore | California | Singapore | Doha |