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GroupM TYNY 2021 media handout

GroupM India, today announced their advertising expenditure (adex) forecasts for 2021. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2021, India will see a major ad recovery in 2021 given the downfall of ad spends in 2020 due to the pandemic.

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GroupM TYNY 2021 media handout

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  2. 2. GLOBAL AD SPEND GROWTH -4.0% 2020 2021f 10.2% 2 GroupM TYNY 2021 Report
  3. 3. Indiawasranked9thlargestmarketin2019,fellto10 in2020andislikelytoregainits2019rankin2021 Global ad spend rank Country 2019 2020 2021f United States 1 1 1 China 2 2 2 Japan 3 3 3 United Kingdom 4 4 4 Germany 5 5 5 France 6 6 6 Australia 8 9 7 Canada 7 8 8 India 9 10 9 Brazil 11 11 10 South Korea 10 7 11 GroupM TYNY 2021 Report
  4. 4. India,the2ndfastestgrowingmarketintop10,6thlargestcontributorto incrementaladspendandtoreachrank9onglobaladspendin2021 Incremental ad spend rank Country Rank United States 2 China 1 Japan 3 United Kingdom 4 Germany 9 France 10 Australia 7 Canada 8 India 6 Brazil 5 82%oftheincrementaladspendfor2021isfromthetop10markets GroupM TYNY 2021 Report
  5. 5. INDIA AD SPEND -21.5% 2020 2021F 23.2% 5 GroupM TYNY 2021 Report
  6. 6. Printhaswitnessed thedeepest impact invalue followed by TV,Outdoor &Cinema. While Digital least impacted Medium 2019 2020 2021f 2015-19 CAGR 2020 vs 19 2021f vs 20 TV 35,458 30,436 35,914 11% -14% 18% Digital 22,057 21,726 27,700 34% -2% 28% Print 18,164 10,350 12,731 1% -43% 23% Outdoor 3,394 930 1,570 7% -73% 69% Audio 2,824 1,436 1,687 7% -49% 17% Cinema 1,008 175 520 25% -83% 197% Total 82,904 65,053 80,123 12.2% -21.5% 23.2% GroupM TYNY 2021 Report Ad Spends (INR Crores)
  7. 7. India Adspend share bymedia Share of ad spend Medium 2019 2020 2021f TV 43% 47% 45% Digital 27% 33% 35% Print 22% 16% 16% Outdoor 4% 1% 2% Audio 3% 2% 2% Cinema 1% 0% 1% All Media 100% 100% 100% GroupM TYNY 2021 Report
  8. 8. Key Highlights • In 2021, global ad spend estimated to grow by 10% • 82% of the global incremental ad spend in 2021 to come from top 10 markets • India to be the *9th largest market on ad spend in 2021, 6th largest contributor to incremental ad spend in 2021 2nd fastest growth market in top 10 • In 2021, India ad spend estimated to grow by 23% • Of the INR 15,000crs of incremental ad spend in 2021, share of digital at 40% • Non- (TV & Digital) share of overall India ad spend in 2021 to be at 20% • Digital share of overall India ad spend in 2021 at 35% • With FMCG and e-commerce laying the foundation, Auto, Telecom, Retail, Durables to be growth drivers of India ad spend in 2021 GroupM TYNY 2021 Report
  9. 9. Disclaimer All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying or otherwise, without written permission from the copyright owners. Every effort has been made to ensure the accuracy of the contents, but the publishers and copyright owners cannot accept liability in respect of errors or omissions. Readers will appreciate that the data are as up-to-date only to the extent that their availability, compilation and printed schedules will allow and are subject to change. GroupM TYNY 2021 Report

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