A presentation designed for entry level Chamber of Commerce presentation on Fan Engagement through Social Media

1. Social Media Engagement
Back to Basics
Greg Emerson
Wendy Emerson
@socialpmchick
www.bigmotormedia.com

2. Social Media Landscape

3. Before You Begin…
• Brainstorm the types of content you will
share:
– Photos
– Videos
– Blog Posts
– Retail Promos
– Public Service Announcements
– Press Releases

4. Put Your Plan Into Action
• Develop a schedule – how often will you
publish content and where?
• Have a dedicated person who is
posting, listening and responding to social
media community members.
• Develop a content “policy” and stick to it.
– Not all negativity is bad.
• Measure activity & response and adapt the
plan over time.

5. Blogging
Content Strategy:
- Event Promotion
- Product Promotion
- Product Reviews
- Product Launch
- Customer Testimonials
- Event Reviews
- Industry News
- Infographic Review
- Research Reports
- Share to Social – Facebook, Twitter, LinkedIn, Etc.
- Comment on other blogs and link back to yours
- Tweetable Titles
- Sub.domain from your website:
- www.blog.mywebsite.com

6. Twitter Strength:
Reach broad audience quickly through use of #hashtags about topics and content
Related to your business or services.

7. Real Time Content Monitoring:

8. Twitter Tips:
• Tweets should be attention getting and relevant.
• Conversation needs to be two-way.
• Tweet about:
– Your latest blog post
– News about your industry, company, products
– Conversation with competitors, customers, prospects
– Customer Service
BE HUMAN – BE INTERESTING – PROVIDE VALUE

9. Facebook Strength:
One-to-One and One-to-Many Fan Interactions and Dialogue about your brand or
Business. Real-time customer engagement and feedback.

10. Facebook Pages: Timeline
Cover Photo (851x315)
- Promo Info
- Seasonal Info
- Company Overview
Profile Picture (160x160)
Customizable Tabs:
- Photos
- Events
- Videos
- Email Sign-Up
- Fan Gates

11. Facebook Content Nuggets:

12. Facebook Insights: What?
Which type of content
Is getting the most
Interaction from my
Fans?
- Videos?
- Photos?
- Status Updates?
- Links?
- Blog Shares?
What days of the week
Generate the most
Interaction with my
Content?

13. Facebook Insights: Who?
Who is my audience?
Demographics?
- Gender
- Age
- Country
- City
- Language
Where are my likes
Coming from?
- Mobile Devices?
- Browser?
- Search Results?

14. YouTube Strength & Weakness:
- Video is the content most people prefer to engage with.
- On the flip side, it is also the most time and cost intensive to produce.

15. Fan Engagement Through Video:

16. Google+ Strength:
- Google product, means better indexed content for search optimization
- Google Hangouts allow live one-to-many video interactions – live
- Easily organize contacts into “circles”

17. Pinterest Strengths:
- Image Driven Marketing
- Cupcakes, Cakes, Purses, Clothing, Retail
- Image driven contests & promotions.

18. Photo Contests & Crowdsourcing:

19. LinkedIn Strength:
- Well Optimized profiles rank well in Google search.
- Use Groups for discussion threads and to promote services.
- “Answers” allows you to set your company apart with thought leadership.

21. Measure: Google Analytics
Which social media sites are referring traffic to your web site?
Which pages on your website are getting the most visits from social media?

22. Questions?
www.bigmotormedia.com
Infographic source: SDLSM2.COM