Beth Harte

Social Media for Your B2B Marketing Mix: Planning, Expanding, Executing & Measuring Presented by: Beth Harte, Client Services Director Serengeti Communications @bethharte

Image Source: www.amateurwrestlingphotos.com/

Image Source: img1.photographersdirect.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VERSUS Image Source: www.jupiterimages.com

Image Source: www.textually.org

Image Source: optimizeandprophesize.com

Image Source: www.kenburbary.com

The 5 Step Measurable Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],Image Source: www.art.com

Setting a Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measurable Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing Measurable Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Measurable Objective Samples ,[object Object],[object Object],[object Object]

Smart Strategies ,[object Object],[object Object],[object Object]

Tempting Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5 Key Steps to Ensure an Integrated Marketing Experience Source: IMC: The Next Generation, Schultz & Schultz

Identify Customers & Prospects Image Source: http://images.tmcnet.comc Psychographics Sociographics Ethnographics Firmographics

Understand Buying Behavior Image Source: tutor2u.net

Psychographics Image Source: www.syspro.com.au

Sociographics Image Source: www.ttglive.com

Ethnographics Image Source: http://us.123rf.com

Estimating the Value of Customers Image Source: www.ecu.edu/cs-admin

I need a widget My friend sells widgets... I need a widget... My buddy sells widgets... Our widgets are cheaper & faster... You used to buy our widgets...

Take an Outside-In Approach Image Source: http://farm3.static.flickr.com/2268/2094281797_9b28def2f7.jpg

The 5 R’s of IMC ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: IMC: The Next Generation, Schultz & Schultz; Image Source: www.exchange3d.com

Planning Communication Messages & Incentives Image Source: www.lowesforpros.com/

Image source: http://rlv.zcache.com

Image Sources: www.freshegg.com/blog/ andwww.halifaxchamber.net/

Estimating Return on Customer Investment Image Sources: www.ezfundingonline.com & http://image.fourwheeler.com

Evaluation & Future Planning Image Source: www.xhtml-css-code.com

Image Source: http://cdn.buzznet.com

Metrics vs. ROI Image Source: www.jklossner.com/computerworld

What Does Success Look Like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],List Source: www.marketersstudio.com

What Did Your Plan Call For? List Source: http://wilderdom.com

Tools to Help Measure Image Sources: mentalfloss.cachefly.net, www.orthonurse.org, i.ehow.com/images, www.smbmarketingguide.com/

Image Source: Flickr, ralphventon

Thank You! Beth Harte Client Services Director Serengeti Communications Twitter: @bethharte / #IMCchat [email_address] www.serengeticom.com

Beth Harte

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (8)

Similar to Beth Harte

Similar to Beth Harte (20)

More from SocialMediaPlus

More from SocialMediaPlus (20)

Recently uploaded

Recently uploaded (20)

Beth Harte