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Mashable #SmDay15
«No haters, siamo social»
Il caso Milano Weekend
Milano, Talent Garden
30 giugno 2015
@andreapater @mila...
•Quotidiano online fondato nel 2012 (ottobre)
•Mission: organizzare il tempo libero nel weekend
•Bambini, Cinema&Teatro, C...
@andreapater @milanoweekend
NUMERI
155mila utenti unici
290mila pagine viste
(maggio 2015)
I quadrimestre 2015 VS 2014
+40...
•Redazione digitale
•Qualità contenuti
•SEO Planning
•Social Planning
•Plugin Agenda
•App e Newsletter
•Migrazione cloud
I...
•Expo 2015 (Expo Edition, Guide agli eventi)
•Articoli di servizio (Area C, aperture negozi e gdo)
•Festività (Guide agli ...
«Milano Weekend,
un utile passepartout»
Presentato al Festival
del Giornalismo Online
2013 e 2014
FESTIVAL GLOCAL
@andreap...
•Il boom del traffico dai dispositivi mobili
MOBILE 2015 VS 2014
Smartphone + Tablet stesso periodo 2014 = 60%
Smartphone ...
•FB Audience:
– Donne
(70% vs 46%
media FB)
– Giovani adulti
(48% fascia
d’età 25-44)
LA FANBASE
@andreapater @milanoweeke...
•Pre Expo: primo quadrimestre 2015
– Raddoppia la componente social del traffico:
19,6% vs 10% (stesso periodo 2014)
– Ses...
•Expo in corso: dal 1 maggio 2015
– Accelera la crescita del traffico web: +164% utenti
unici e +206% pagine viste VS stes...
REACH ULTIMI GIORNI
@andreapater @milanoweekend
FANPAGE KARMA
@andreapater @milanoweekend
LIKEALIZER
@andreapater @milanoweekend
AGORA PULSE
@andreapater @milanoweekend
•Gli orari di connessione della fanbase durante
una settimana recente: il picco è alle 21…
LA «BALENA»
@andreapater @milan...
•Per editori e SMM: i post ufficiali Facebook
FB NEWSROOM
@andreapater @milanoweekend
•Facebook genera molto più traffico mobile
rispetto a Google
•Occhio alle modifiche all’Edge Rank,
ma le best practice son...
E-mail: andrea.paternostro@milanoweekend.it
Facebook: www.facebook.com/MilanoWeekend
Twitter: @andreapater @milanoweekend
...
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No haters, siamo social il caso milano weekend andrea paternostro

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Il Mashable Social Media Day e’ una delle manifestazioni più importanti al mondo che celebra la rivoluzione digitale, le dinamiche, le potenzialità dei social network e gli impatti da questi generate.
Oltre 40 eccellenze in campo digitale hanno raccontato come ottenere risultati di successo attraverso l’utilizzo dei principali strumenti in ambito social media

Veröffentlicht in: Soziale Medien
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No haters, siamo social il caso milano weekend andrea paternostro

  1. 1. Mashable #SmDay15 «No haters, siamo social» Il caso Milano Weekend Milano, Talent Garden 30 giugno 2015 @andreapater @milanoweekend
  2. 2. •Quotidiano online fondato nel 2012 (ottobre) •Mission: organizzare il tempo libero nel weekend •Bambini, Cinema&Teatro, Concerti, Evergreen, Fiere&Mercati, Food&Drink, Libri, Mostre, Viaggi •Otto giornalisti, molte donne, 30-38 anni •150-200 articoli al mese @andreapater @milanoweekend CHI SIAMO
  3. 3. @andreapater @milanoweekend NUMERI 155mila utenti unici 290mila pagine viste (maggio 2015) I quadrimestre 2015 VS 2014 +40% u.u. +55% p.v.
  4. 4. •Redazione digitale •Qualità contenuti •SEO Planning •Social Planning •Plugin Agenda •App e Newsletter •Migrazione cloud INVESTIMENTI @andreapater @milanoweekend
  5. 5. •Expo 2015 (Expo Edition, Guide agli eventi) •Articoli di servizio (Area C, aperture negozi e gdo) •Festività (Guide agli eventi per chi resta a Milano) •Eventi famiglie (Lego, Nutella) •Eventi moda (MFW, Vogue, FuoriSalone) •Viaggi e gite (Parchi a tema) CONTENUTI LEADER @andreapater @milanoweekend
  6. 6. «Milano Weekend, un utile passepartout» Presentato al Festival del Giornalismo Online 2013 e 2014 FESTIVAL GLOCAL @andreapater @milanoweekend
  7. 7. •Il boom del traffico dai dispositivi mobili MOBILE 2015 VS 2014 Smartphone + Tablet stesso periodo 2014 = 60% Smartphone + Tablet 1-23 giugno 2015 = 48% @andreapater @milanoweekend
  8. 8. •FB Audience: – Donne (70% vs 46% media FB) – Giovani adulti (48% fascia d’età 25-44) LA FANBASE @andreapater @milanoweekend
  9. 9. •Pre Expo: primo quadrimestre 2015 – Raddoppia la componente social del traffico: 19,6% vs 10% (stesso periodo 2014) – Sessioni Facebook: boom +207%, quelle Twitter +247% – FB Community attiva e positiva di oltre 10.500 fan, i troll sono pesci fuor d’acqua – Crescita organica della fanbase, a budget zero TRAFFICO E SOCIAL / 1 @andreapater @milanoweekend
  10. 10. •Expo in corso: dal 1 maggio 2015 – Accelera la crescita del traffico web: +164% utenti unici e +206% pagine viste VS stesso periodo 2014 – Circa 90 Facebook post a settimana, copertura di circa 36mila utenti – Insights molto positivi : 4 «unlike» e zero «nascondi tutti i post» in quasi due mesi TRAFFICO E SOCIAL / 2 @andreapater @milanoweekend
  11. 11. REACH ULTIMI GIORNI @andreapater @milanoweekend
  12. 12. FANPAGE KARMA @andreapater @milanoweekend
  13. 13. LIKEALIZER @andreapater @milanoweekend
  14. 14. AGORA PULSE @andreapater @milanoweekend
  15. 15. •Gli orari di connessione della fanbase durante una settimana recente: il picco è alle 21… LA «BALENA» @andreapater @milanoweekend
  16. 16. •Per editori e SMM: i post ufficiali Facebook FB NEWSROOM @andreapater @milanoweekend
  17. 17. •Facebook genera molto più traffico mobile rispetto a Google •Occhio alle modifiche all’Edge Rank, ma le best practice sono pubbliche •Instant articles? Noi ci siamo! •La nostra sfida dopo Expo: Italia Weekend RIFLESSIONI @andreapater @milanoweekend
  18. 18. E-mail: andrea.paternostro@milanoweekend.it Facebook: www.facebook.com/MilanoWeekend Twitter: @andreapater @milanoweekend www.milanoweekend.it CONTATTI

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