What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite

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And so the battle begins. It's one we're all in. It's not a battle for budget. It's not a battle for staff. It's not a battle for resources. It's a battle for time. Whether we're trying to motivate staff, sell ideas through senior management, increase headcount, recruit, or retain, you'll win the battle by cutting through and capturing just a little bit more of their time. But how do you do it? You follow the rules of content. Welcome to Content Marketing. It's not just for marketers any more!

Social Media Business Technology

CONTENT MARKETING & HR
@rontite • SOCIAL HR CAMP • NOVEMBER 1, 2013

TOP 10
GLOBAL
BRANDS

1. Apple
2. IBM
3. Google
4. McDonald’s
5. Microsoft
6. Coca Cola
7. Marlboro
8. AT&T
9. Verizon
10. China Mobile
*Millward Brown

YOUR

EMPLOYEES

ARE MORE

SOCIAL

THAN YOU ARE

INSPIRE

THE CREATIVE
CONSUMER

ENTERTAIN

EDUCATE

CONTENT

MARKETING

CREATING WHAT
THEY WANT TO SEE

NOT WHAT THEY

HAVE TO SEE

YOUR STORIES

ARE MORE

POWERFUL
THAN YOUR

DATA

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What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite

1. CONTENT MARKETING & HR @rontite • SOCIAL HR CAMP • NOVEMBER 1, 2013

3. ORGANIZATIONS DON’T CHANGE (PEOPLE DO)

4. TOP 10 GLOBAL BRANDS 1. Apple 2. IBM 3. Google 4. McDonald’s 5. Microsoft 6. Coca Cola 7. Marlboro 8. AT&T 9. Verizon 10. China Mobile *Millward Brown

5. DIGITAL HAS DEMANDED PERFECTION

6. YOUR EMPLOYEES ARE MORE SOCIAL THAN YOU ARE

7. 2005: Death of Pope John Paul II

8. 2013: Appointment of Pope Francis

9. 1.1 BILLION

10.

11.

12.

13.

14. WE USED TO VOTE WITH OUR WALLETS

15. NOW WE VOTE WITH OUR TIME

16. INSPIRE THE CREATIVE CONSUMER ENTERTAIN EDUCATE