1. THE EVOLUTION OF DIGITAL RECRUITMENT
How video recruitment has shifted our world of hiring
11.13.2014

2. Karen Scott
VP, Human Resources -Mosaic
Erin Jacobs
Director of Strategic Alliances -HireVue
Jenna Wilson
Manager, Talent Attractions –Mosaic

3. WHY ARE YOU HERE?
What are you hoping to get out of this session?

5. AS LEADERS IN THE INNOVATION SPACE
Was our recruitment process reflective of this reputation?

6. SUMMARY
CASE STUDY
The overall goal: To enhance our traditional recruitment process and align ourselves with our organizations growth & commitment to innovation
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-An overwhelming variety of digital changes on the horizon
-Needed to decide where to invest our dollars first
-Built a decision against our overall business needs

7. AS YOULOOK INTO THE WORLD OF DIGITAL & SOCIAL RECRUITMENT…
What changes & trends excite you?

8. OUR BUSINESS NEED
Top 3 business needs that lead to our decision for change…
IMPROVED CANDIDATE & HIRING MANAGER INTERVIEW EXPERIENCE
IMPROVED WORKFORCE OPTIMIZATION & TIME TO FILL
PRACTICE WHAT WE PREACH
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9. WE DECIDED TO TRY VIDEO INTERVIEWING…TWICE.
Allow us to explain…

10. WE TRIED LAUNCHING VIDEO RECRUITMENT IN 2010…
Any ideas on why it wasn’t the right time?

11. MOSAIC
We piloted video interviewing 5 years ago
•No built-in webcams
–Had to purolatewebcams to candidates
•Not as many smart phones
•The technology of the platform wasn’t where it is today
We’ve been down this road before!
WHY 2010 WASN’T THE RIGHT TIME…

12. MOSAIC
The difference today…
•Most computers have built-in video cameras/microphones
•Most candidates own a smart phone
•The vendor technology has improved
•Candidates appreciate the added flexibility of a video interview and respond better to an email video interview invite…than they do to a voicemail!
Thanks to enhanced technology
WHY 2014 WAS THE RIGHT TIME…

13. MOSAIC
How it works…
QUICK RUNDOWN:
Link to interview

14. OUR OLD RECRUITMENT PROCESS
MOSAIC
Screen Requisition
20-30 Minute Phone Screen with qualified candidates
Schedule follow-up F2F or SKYPE interviews w/ top candidates
Conduct F2F/SKYPE interviews
Schedule Hiring Manager interviews with top candidates
Set up Skype for Hiring manager (case-by-case)
Collect Feedback from Hiring Managers
Call back selected candidate to re- confirm details & commitment
Job Offer

15. OUR NEW RECRUITMENT PROCESS
MOSAIC
Screen Requisition
•Review applicant pool
Send Video Interview Request to qualified candidates
•Identify candidates who may meet qualifications based on resume
Share select interviews w/ HM
•Links are easily shareable through the HireVuesite
Confirmation Call & offer
•5 minute call with candidate to confirm for program

16. WHAT’S CHANGED?
MOSAIC
LESS PHONE TAG & SCHEDULING
CANDIDATE CONVENIENCE (ON- DEMAND)
MORE INTERVIEWS PER HOUR
CONSISTENCY
MORE INNOVATIVE CANDIDATE EXPERIENCE
MOBILITY
LESS TIME SPEND
LESS CANDIDATE & MANAGER TRAVEL
LESS BAD COURTESY INTERVIEWS

17. MOSAIC
Large versus boutique vendors
WE PILOTED 2 VENDORS SIMULTANEOUSLY
OR

18. IMPACTS TO DATE
We started using HireVue in the U.S. in January of 2014. We now average 1,000 HireVue’s completed each month. We find that about 25% of our candidates are completing the HireVue on a mobile device and around 50% are completing interviews during non- work hours. When surveyed candidates gave the Mosaic HireVue experience a 9 out of 10.
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2 days
Average time for candidates to complete interviews
7,048
Interviews completed in the past 12 months
52%
Of interviews are taken during non- work hours
1,500
Recruiter OT Hours saved by HireVue
Since piloting the HireVueservice in January 2014…

19. “My first video interview was definitely awkward but once I got through the first question I felt more at ease in front of the camera.” -Candidate
“My screening has become more consistent since the launch of digital interviews” -Recruiter
“Video interviewing has made my decision making so much easier! It has also improved our partnership with Talent Acquisition” –Hiring Manager
“There’s nothing better than coming into the office to the gift of 50 completed interviews waiting to be reviewed!” -Recruiter
“I was admittedly one of the skeptics…but having used the tool throughout the summer, the efficiency in my hiring has improved” -Recruiter

20. WHAT HAVE YOU CHANGED?
To adapt to the evolution of digital?

21. THANKS