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Euronics Social Club

  1. 1. EURONICS SOCIAL CLUB ANDREA D'OTTAVIO | VAGABOND CEO | WEBING LONDON | MILAN | ROME
  2. 2. OGGI PARLEREMO DI AIUTO! NEL NEWSFEED I MIEI POST NON SI VEDONO PIU'! 1 COME TORNARE VISIBILI (E ACQUISIRE NUOVE LEAD) 2 IL CASO EURONICS ITALIA 3
  3. 3. Ormai solo una piccola percentuale dei fan riesce a leggere i post della tua pagina 4%
  4. 4. ECCO LA CAUSA
  5. 5. O MEGLIO 1. EDGE RANK Recenti modifiche alla modalità con cui Facebook mostra i post nel newsfeed
  6. 6. 2. SATURAZIONE Il numero di pagine create e seguite aumenta costantemente
  7. 7. 3. SPAZIO Non c'è spazio per tutti. Lo spazio disponibile nel newsfeed e’ sempre lo stesso
  8. 8. QUINDI, COME FACCIO A TORNARE VISIBILE (E ACQUISIRE NUOVE LEAD)?
  9. 9. NON NE HO IDEA.
  10. 10. THE END. GRAZIE A TUTTI.
  11. 11. SCHERZAVO
  12. 12. POSSIBILI SOLUZIONI
  13. 13. PAGA! Sponsorizzando i post ne aumenti la visibilità
  14. 14. Però i post sponsorizzati sono percepiti come pubblicitari e non hanno quindi lo stesso “valore” di quelli organici
  15. 15. ALTRA SOLUZIONE
  16. 16. ALTRA SOLUZIONE CAMPAGNE ENGAGEMENT. Crea delle app su Facebook e prevedi post pubblicabili tramite azioni Open Graph. HOT
  17. 17. Esempi di post tramite OG HOT
  18. 18. Sono post pubblicati nel newsfeed dalle applicazioni Facebook. Riguardano azioni compiute dagli utenti che utilizzano l'applicazione per partecipare ad una campagna basata su un gioco. HOT Azioni OG
  19. 19. CAMPAGNE ENGAGEMENT SOCIAL REWARD MECCANICA
  20. 20. SOCIAL REWARD LIKE PAGE SIGN UP PASS THE GAME INVITE FRIENDS ENGAGE W/BRANDSHARE THE LOVEGET POINTSMORE CHANCES OF WINNING WHEN FRIENDS SUBSCRIBE WHEN SHARE WHEN PLAY WHEN USE APP
  21. 21. IL CASO
  22. 22. RISULTATI Fonte: Webing Insights
  23. 23. RISULTATI Fonte: Facebook Insights
  24. 24. A COMPLETE SOCIAL MARKETING SYSTEM FOR ONLINE ENGAGEMENT. THINK OF US AS THE SPECIALISTS IN SOCIAL PROMOTIONS AND ENGAGEMENT CAMPAIGNS ON SOCIAL MEDIA. SOCIAL MEDIA STRATEGIES CONTENT & COMMUNITY MANAGEMENT SOCIAL MARKETING CAMPAIGNS
  25. 25. OUR FAVORITE FOOD 68% JAPANESE/PAN ASIAN 23% ITALIAN 8% LEBANESE 1% JUNK FOOD 512 CAMPAIGNS 498K AIR MILES FLOWN 128M SOCIAL ACTIONS WE ARE PROUD CYCLISTS LONDON MILAN ROME FIND US IN 12M INVITES SENT 1M+ SIGN UPS 14,448 COFFEES DRUNK 1.7M TWEETS CREATED ZERO COMPLAINTS !
  26. 26. GRAZIE! andrea@webing.com www.webing.it Main hub located at Google Campus London 45 Bonhill Street, London EC2A 4BX LONDON MILAN ROME

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