A recent IBM global survey of executives identified creativity as one of the most crucial skills in today’s turbulent business climate. In the innovation age it is no longer possible for organizations to survive strictly through continuous improvement and cost cutting strategies. And because unprecedented levels of change define life in the 21st century, many now agree that creative thinking is an essential leadership skill. The purpose of this keynote session is to challenge the widely held belief that you are either born creative or your not, and instead demonstrate how creative thinking can be enhanced. The goal of the session is to challenge participants to think more creatively about themselves and their organizations