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Stupid Simple Social Media Tricks to Boosting SEO

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Come learn some simple social media tips and tricks to boosting SEO. We cover: 1. why social media is the fuel for SEO 2. Proven tips on how to use social to increase the reach of your content and target the right buyers 3. Tools for managing your social media presence and 4.How to measure performance

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Stupid Simple Social Media Tricks to Boosting SEO

  1. 1. Stupid Simple Social Media Tricks To Boosting SEO
  2. 2. What’s covered in this SlideShare 1. Why Social media as fuel for SEO 2. Proven Tips – Using social to increase the reach of your content and target the right buyers 3. Tools for managing your social media presence 4. Measurement and ROI
  3. 3. Social media is the fuel for SEO Social media is a modern form of backlinking: • More engagement with your social content signals to search engines that your website is more trustworthy • Social media profiles rank in search engines • Social can drive significant amount of traffic to your website, which in turn boosts your site ranking Social Content SEO
  4. 4. Social media is the fuel for SEO Be sure to claim all of your social media accounts & optimize your profiles. People often start their research process by vis iting a company’s social media pages to get a sense of the company’s personality.
  5. 5. Social media is the fuel for SEO Here at Socedo, about 25% of our website traffic comes from our social media channels.
  6. 6. Social media is the fuel for SEO • Social media channels are search engines too – people often start their research process on social Number of Twitter search engine queries every day: 2.1 billion (Source: Statisticbrain.com/twitter-statistics) 74% of people turn to social networks for guidance on their purchase decisions. (Source: ODM Group) It’s time to broaden your concept of search and SEO to take into account the many ways people find content on the web Social Content SEO
  7. 7. Keyword research for SEO Use free SEO & content research tools to figure what content to create & use these keywords in your content Social Content SEO • Ubersuggest, Google Keyword Planner • BuzzSumo, Google Search Console • Moz Keyword Explorer
  8. 8. Social media strategies to boost SEO • Post content that stands out and attracts the right audience • Reach more people through PR, influencer outreach • Use technology to manage your content strategy
  9. 9. Making your content stand out 1. Use an image or video – infographics, images, quotes and stats to do well. If you can apply branded graphics with the image, even better. 2. Keep the tweet under 100 characters
  10. 10. Making your content stand out 3. Use Hashtags • Keep it to 2 hashtags maximum • Use trending hashtags when appropriate • Use #Fact with an interesting stat from a blog post • Use a compelling headline – SumoMe • Use weekday standards like #MondayMotivation Tool for finding good hashtags - Hashtagify.me
  11. 11. Making your content stand out Source: https://blog.bufferapp.com/best-time-to-tweet-research 4. Tweet at prime times • Studies show between 8 am & 7 pm EST • Posting at rush hour EST (weekdays) • Repost on the weekend. Engagement is up on weekends Tools: Sprout Social, Hootsuite, Edgar, Buffer
  12. 12. Making your content stand out 5. Repost your tweets • Tweet your blog post at least twice the first day • Wait at least 2 hours in between tweets • Share at least 3 times throughout the next week • Use different content in each tweet • Post at different times with different images
  13. 13. Reach Even More People Use Social Listening Tools – ManageFlitter, Falcon Social, Mention, Meltwater, Sprout Social, Buzzsumo - to find authority social accounts
  14. 14. Reach Even More People Get influencers to share your content: • Include a quote from them or link to their product or a related post they wrote • Do outreach to get them to share the post • Mention them on Twitter when you release and share your content.
  15. 15. Reach Even More People Conduct proactive social outreach at scale and promote your content
  16. 16. Content Management Tips 1. Make a content calendar
  17. 17. Content Management Tips 2. Use content management tools – Hootsuite, Sprout Social, Edgar, Buffer, TweetDeck, SocialOomph, EveryPost 3. Content must have specific goals and speak to your target audience 4. Content is only as good as who sees and engages with it
  18. 18. Track those who engage with you Integrate your social media management platform with your marketing automation This will allow you to track conversions from your social media channels
  19. 19. Evaluating Social Media Performance Quantitative measures: • Referral traffic to your website • Quality of traffic from social to your website: time on site, bounce rate, pageviews • Backlinks & search engine rankings • How many clicks on your links? • How many conversions? • Which posts get the most engagement? • How many leads engage with you on social? • How much revenue is generated from social leads?
  20. 20. Evaluating Social Media Performance Qualitative measures • Outreach emails from others stating that they saw your post on Twitter • Blog comments that mention where they saw your post on a particular social network • Engagement on your actual posts in the form of replies, comments, shares
  21. 21. Resources Learn more at Socedo.com modgirlmarketing.com
  22. 22. Speakers Mandy McEwen Founder & CEO Mod Girl Marketing Mandy@ModGirlMarketing.com @MandyModGirl Jingcong Zhao Content Marketing Manager Socedo Jingcong@Socedo.com @Jingcong_Zhao