How is gamification being used in social media

1. SOCULT
S
O
C
U
L
T
WHAT IS
GAMIFICATION IN
SOCIAL MEDIA?
Gamification is the integration of game
mechanics in non-game context for
enhancing user engagement and
motivation
READ ARTICLE SCROLL RIGHT

2. SOCULT
S
O
C
U
L
T
FEATURES OF
GAMIFICATION
Missions
Social media platforms can introduce missions or challenges for users
to complete, providing them with specific goals and objectives.
Levels
By implementing a leveling system, users can progress and unlock new
features, privileges, or content as they actively engage with the
platform.
Leaderboards
Introducing leaderboards allows users to compare their performance
and achievements with others, fostering competition and driving
engagement.
Examples: "Learn skill with every task" or "Participate in a weekly
contest."
Examples: "Level up by every performance" or "Unlock advanced tools
as you interact more."
Examples: "Top 10 most active users of the month" or "Highest
number of performance in a week."

3. SOCULT
S
O
C
U
L
T
NEED FOR GAMIFICATION
IN SOCIAL MEDIA
It boosts social engagement and reach through
community based learning.
01
Helps to trigger curiosity and drive target
audience to the company’s website.
02
Creates a sense of emotional connection as well
as a fun element to experience.
03

4. SOCULT
S
O
C
U
L
T
HOW IS GAMIFICATION
THE FUTURE OF SOCIAL
MEDIA?
Studies show that gamification can increase the
user engagement on a website by 1/3rd.
01
Travel, social media, e-learning, finance are using
game like features to elevate the user experience
02
Micro-learning backed with a gamified platform
is said to create 50% more engagement.
03

5. DID YOU LIKE OUR TAKE ON
FUTURE OF SOCIAL MEDIA?
S O C U L T
Let us know your thoughts in the comments section.
@ S O C U L T . I N