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Leading With A Purposeful Mindset - Creating Innovative Climates at Your Organization with EASE

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Leading With A Purposeful Mindset - Creating Innovative Climates at Your Organization with EASE

“Leading With A Purposeful Mindset: Creating Innovative Climates At Your Organization With E.A.S.E.” presentation was delivered by Armin Pajand, Talent Development at Farmers Insurance Group, Inc. Part of “The Business Growth Innovation Conference” organized and hosted by SoCal BMA, in cooperation with ANA, this Members-Only Event was held May 3, 2017 in Los Angeles, California.

“Leading With A Purposeful Mindset: Creating Innovative Climates At Your Organization With E.A.S.E.” presentation was delivered by Armin Pajand, Talent Development at Farmers Insurance Group, Inc. Part of “The Business Growth Innovation Conference” organized and hosted by SoCal BMA, in cooperation with ANA, this Members-Only Event was held May 3, 2017 in Los Angeles, California.

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Leading With A Purposeful Mindset - Creating Innovative Climates at Your Organization with EASE

  1. 1. Leading With A Purposeful Mindset Creating Innovative Climates at Your Organization with E.A.S.E. @socalbma  Armin Pajand Executive Development
  2. 2. What are the attributes of purposeful leaders? Farmers Insurance Group, Inc. @socalbma 
  3. 3. You are the CMO of a large, established company in Southern California and overseeing presentations for the 2018 budget requests. You are faced with the decision of allocating $1.5M between: (1) A long term speculative project with no clear ROI or (2) A project for a mature brand that has very clear pathway and payback in less than 2 years and well established ROI How likely are YOU to invest in the speculative project? 1. Not likely 2. Somewhat 3. Very likely Getting to Know You a Little Bit Farmers Insurance Group, Inc. @socalbma 
  4. 4. 4 How might we leverage insights from brain-science to foster a culture of creativity and innovation? Farmers Insurance Group, Inc. @socalbma 
  5. 5. 5 THE UNHAPPY FACTS ON INNOVATION • 72% of companies miss opportunities to exploit underdeveloped areas or markets • 67% of companies are risk averse • 60% of organizations do not learn from past mistakes Source: Accenture 2016 Farmers Insurance Group, Inc. @socalbma 
  6. 6. A NETWORK OF TEAMS Farmers Insurance Group, Inc. @socalbma 
  7. 7. An Approach 7 #2 Create Brain-friendly Cultures #1 Tackle Climate Before Culture Farmers Insurance Group, Inc. @socalbma 
  8. 8. Climate vs. Culture Innovative Climate • Channels / tools to source and develop new ideas • Core employees embody innovative mindset • Some track record of innovative success • Perception may lack reality of efforts Innovative Culture • Embedded in company’s DNA • Reflected in employee’s actions • Outwardly projected • Reflected as client perception • Demonstrated through HR actions The Corporate Environment Innovative Climate Innovative Culture Farmers Insurance Group, Inc. @socalbma 
  9. 9. 9 • Empathize • Associate • Synergize • Engage Create with E.A.S.E. Farmers Insurance Group, Inc. @socalbma 
  10. 10. EMPATHIZE Farmers Insurance Group, Inc. @socalbma 
  11. 11. DARE TO TRY • The Goal Scale empathy through key employees and resources • How They Did It  Key employees trained to address key challenges / opportunities with customer empathy  Introduced own version of Design Thinking + Lean concepts  Focus on process improvements and new products  Consistent processes and approaches  Introduce training, tools, and funding channels for new ideas Farmers Insurance Group, Inc. @socalbma 
  12. 12. ASSOCIATE Farmers Insurance Group, Inc. @socalbma 
  13. 13. • The Goal – Network of 500 Intuit employees develop new ideas • How They Did It  Focus on member’s social connections  All members trained, engaged, encouraged to develop their and other’s ideas  Have access to exclusive resources to develop and implement ideas  Broader ecosystem of innovative resources  Important employee engagement, recruiting tool INNOVATION CATALYST NETWORK Farmers Insurance Group, Inc. @socalbma 
  14. 14. SYNERGIZE Farmers Insurance Group, Inc. @socalbma 
  15. 15. • The Goal – Digitize a 90 year old car company • How They Did It  Managed tension through organizational design  Started with tight focus, build success, expand reach  Balanced flexibility and control  Developed a clear innovation strategy SIGNIFCANT CHANGE FOR A MATURE ORGANIZATION Farmers Insurance Group, Inc. @socalbma 
  16. 16. ENGAGE Farmers Insurance Group, Inc. @socalbma 
  17. 17. • The Goal – Innovative manufacturing company identifying innovation gaps • How They Did It  Profiled 250 innovative employees to identify skill gaps  Now profiling an additional 1,000 employees  Will be allocating individuals toward specific innovation challenges / opportunities based on profiled skill sets  Profiler as a recruitment tool, to ensure new employee alignment with broader motivation goals FOCUSING ON INNOVATION EXECUTION Farmers Insurance Group, Inc. @socalbma 
  18. 18. • Empathize – Train employees on empathetic approaches – Connect to existing idea development processes – Scale and promote this approach across the organization • Associate – Strategic framework to guide efforts – Create a series of targeted actions to drive behavior change – Rely on existing resources wherever possible • Synergize – Recognize and respond appropriately to org. culture – Build success over time – Focus on easiest path forward • Engage – Assess employees around innovation types and skills – Create opportunities to leverage these skills, driving business value APPLYing E.A.S.E. SoCalBMA.org Farmers Insurance Group, Inc. @socalbma 
  19. 19. You are the CMO of a large, established company in Southern California and overseeing presentations for the 2018 budget requests. Your company has been experimenting with creating innovative climates for more than a year. You are faced with the decision of allocating $1.5M between: (1) A long term speculative project with no clear ROI or (2) A project for a mature brand that has very clear pathway and payback in less than 2 years and well established ROI How likely are YOU to invest in the speculative project? 1. Not likely 2. Somewhat 3. Very likely Getting to Know You a Little Bit (Part 2) Farmers Insurance Group, Inc. @socalbma 
  20. 20. Questions? Armin Pajand Executive Development LinkedIn.com/in/ArminPajand /socalbma /company/socalbma /socalbma /socalbma SoCalBMA.org  Leading With A Purposeful Mindset Creating Innovative Climates At Your Organization With E.A.S.E.
  21. 21. Let’s Discuss >>>Please Join us Outside on the Terrace for the Reception >>> SoCalBMA.org 

Hinweis der Redaktion

  • This slide will be about Armin’s career, briefly -- transitions into about Farmers – what you do at Farmers, briefly – transitions into the intro to topic…
  • Armin
  • Armin
  • Anthony

    Brain friendly corporate climates as a transition towards an innovative culture
  • Anthony
  • Armin
  • Armin
    Frontal cortex needs to be less inhibited.
  • Anthony


    Goal:
    Build empathy, at scale, across a huge, risk-averse organization, through leveraged resources
    How they did it:
    Introduced own version of Design Thinking + Lean concepts
    Focus often on process improvements, as much as new products
    Processes and approaches across the whole organization
    Internal champions trained to address key challenges / opportunities with customer empathy
    Introduce online resources, training, tools and funding channels to develop new ideas
  • Armin
  • Anthony

    Goal:
    Network of 500 Intuit employees to support the growth of the organization
    How They Did It:
    Focus on social connections
    Recognize that lone innovator doesn’t work
    Social support provided to innovative individuals
    All members are trained in a Design Thinking approach, constantly engaged, encouraged to develop their own ideas and facilitate colleagues to come up with ideas
    Have access to resources to develop and implement ideas
    Part of a broader ecosystem of innovative resources, that all combine to form a culture of constant innovation development
    Important employee engagement, recruiting tool



    8,000 employees
  • Armin
  • Anthony

    Goal:
    Network of 500 Intuit employees to support the growth of the organization
    How They Did It:
    Focus on social connections
    Recognize that lone innovator doesn’t work
    Social support provided to innovative individuals
    All members are trained in a Design Thinking approach, constantly engaged, encouraged to develop their own ideas and facilitate colleagues to come up with ideas
    Have access to resources to develop and implement ideas
    Part of a broader ecosystem of innovative resources, that all combine to form a culture of constant innovation development
    Important employee engagement, recruiting tool



    8,000 employees
  • Anthony

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