Presentation on Nordstrom based on chapter 4 of Marketing Management Kotler - Creating customer Value and customer relationship

1. Made By:
Sneha Swapnil
BCIPS

2. Nordstrom is known for the quality, trust and
services.

3. With the acquisition of Best Apparel in 1963, the
company was renamed NORDSTROM Best.

4. JOHN W. NORDSTROM – started his business
from a simple shoe store.

5. “NORDSTROM- I like my money right
where i can see it, hanging
in my closet.”

7. 1.“No Questions Asked” return policy.

8. 2.Customer preference.

9. 3. Personal book.

10. 4. Fashion reward loyalty
program.

11. 5. Nordstrom has turned their stores
into “A place to rest”.

12. 6. Polite attitude of sales staff.

13. 7. Different ways for shopping.

14. BUSINESS STRATEGY
 More customer focused.
 Increase in Brand Loyalty.
 Defeat the competitors

15. Effectiveness of social
networking on customers

19. FUTURE PLANS
• To open 50 new stores over the next 10
years.

20. Nordstrom never focused on the
company or its employees, all of
Nordstrom are very accrue to
the customers, and that is the
“Secret to success” of them.

21. This Presentation is
made by Sneha Swapnil
during a Marketing
internship under Prof.
Sameer Mathur
Disclaimer