SnapShot's monthly recap of the most relevant, important, and interesting news in hotel data and analytics.

1. This month’s
must reads in
Hotel Data
& Analytics
News
www.snapshot.travel news@snapshot.travel @snapshot_demand Kurfürstendamm 212, 10719 Berlin

2. As the summer season comes to a close and people
return from their holidays, we start to catch up on
missed news, updated developments, and industry
growth. In fact, a lot has happened in hotel tech over
the summer.
Cloud computing is slowly but surely making its way
into hospitality, and savvy hotels are using it to get a
clearer idea of their customers and their businesses.
Hotels like Yotel and Virgin Hotels are interesting
examples of a new “disruptive” set of hotels. Plus, you
don’t need to be an expert to get a better handle on
Google Analytics for hotels, or even your data in
general.
All this and much more in this month’s edition of our
monthly news round up. Hope you enjoy.
Regards,
Clay, Martin, and the SnapShot team
Editorial
A monthly recap of hotel
data and analytics news

3. Find out more about what we do:
visit us at www.snapshot.travel

4. We put together this guide to how to use Google Analytics for a hotel, including detailed examples of UTM
tagging, e-commerce setup, and a free reference doc. There are other guides out there, but we made this one
because we felt there was a need for an explicitly useful guide. Take a look!
Read on our blog

5. Skift created this super cool interactive-ish chart to map some of the big players in Hotel Tech.
Definitely worth a closer look. Check out Skift’s Travel Tech 250!
Read on Skift
Skift Travel Tech 250

6. They say 80% of your future business will come
from 20% of your current customers. Customer
retention should be a top priority in order for
your business to survive. Here are some tips on
how to keep it up and stay in the game.
Learn more here
How to Improve
Customer Retention
in 2016:
10 Best Practices
(Infographic)

7. David Chestler of Siteminder gives an interesting look at the potential future of hospitality tech,
including what the future might hold for OTAs, distribution, and more.
Find out more
Hotel Distribution, OTAs,
and the Future Of Hotel Technology

8. It’s always good to keep up on the
developments in how shoppers are using (and
feeling) about OTAs. Tnooz compiled some
key takeaways from a recent Phocuswright
study that looks at exactly that.
Read on Tnooz
The State of
Online Travel
Agency Bookings
in Charts

9. As one of the world’s fastest growing chains, Yotel’s has always been ahead of the curve with
hospitality technology, and they've got big plans ahead of them. Learn how they’re “disrupting”
hospitality in this interesting profile in Digiday.
Read on Digiday
How Yotel is Disrupting the
Hotel Industry

10. We teamed up with SiteMinder to put together this useful guide on how to use your hotel's channel manager,
booking engine, and web traffic data to understand your customers. If you want some easy-to-understand steps
for how to start using your data this is the post to read.
Read on our blog

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I recently came across SnapShot and loved the
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If you want to find out more about analytics, book a
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Analytics can help you better manage your hotel.

12. With just one hotel up and running, Virgin hotels have
already made a big splash. By embracing innovative
digital marketing and a responsive booking engine,
Virgin’s further raising the bar for hoteliers who want to
look further into the future of the industry. This one’s a
nice one to compare with the earlier Yotel piece. Take
a look and see what we mean!
Read more on Tnooz
How Virgin Hotels’ Digital
Marketing Strategy has
taken Shape

13. MEWS, the PMS company, recently took to their blog
to highlight their PMS, but the post also includes an
interesting and well-written perspective on the
current state of hotel technology.
Read on MEWS’s blog
A Painless PMS Switch – Dream or Reality?

14. Here are some clever things you can do to boost your hotel website today, from design to proper
linking. These are seven behind-the-scenes tricks you can do today to go beyond basic SEO
“tricks” to improve your hotel website.
Read on Tnooz
Seven Critical Elements
for a Successful Hotel Website

15. THE NEW
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Learn more

16. Today, the ability to extract value out of Big Data is
crucial for hotels. Hotels have access to many tools
that can help them give them a sizeable edge. Here
are five ways you can capitalize off of recent Big
Data innovations.
Read on InsideBigData
How Hotels Are Now
Benefiting From
Big Data

17. We teamed up with StayNTouch and Lightspeed for a new blog series investigating cloud
technology in hospitality. This first post by StayNTouch looks at how cloud tech can boost
your hotel's bottom line.
Read on StayNTouch’s blog
4 Ways Cloud Technology Boosts
Your Hotel's Bottom Line

18. Continuing in our series with StayNTouch and Lightspeed is the great post by
Lightspeed. In it, they offer an overview of what “the cloud” actually is and how it is
changing the hospitality industry.
Read on Lightspeed’s blog
How The Cloud is Disrupting
The Hospitality Industry

19. In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month.
Some great reads in here including articles on hotel tech integrations, how hotels are evolving, an oral history of
travel, and our hotel tech insiders, (plus much more). Until next time.
Read on our blog
Hotel Data & Analytics News - July 2016
Our Recap from Last Month

20. At SnapShot, we believe hoteliers should have
a right to their data, and a right to use it
intelligently. That's why we built SnapShot
Analytics. Analytics is a cloud-based hotel
analytics tool that presents a comprehensive
overview of your hotel data on a powerful yet
intuitive dashboard. Everything you need in
one place: PMS data, benchmarking, pricing,
web analytics, and social media stats. Dig as
deep as you want, or keep it surface level for
immediately actionable intelligence.
Click below to learn more about us.
Learn more
About Us
Everything you need to see,
nothing you don’t.
HOTEL ANALYTICS
www.snapshot.travel
This Hotel Data and Analytics monthly news
roundup is brought to you by Clay, Martin,
and the SnapShot team.
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