Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
E-COMMERCE
4 STEPS TO START SELLING ONLINE
E-commerce now accounts
for 7.4% of total retail sales,
which is a 14% increase from
2014 to 2015.
-- U.S. Census Bureau
More e-commerce
traffic comes through
mobile devices than
PCs.
-Shopify
Those who shop via
mobile spend 66%
more than shoppers
who buy only in
store.
-SmartInsights
WHAT’S HAPPENING
IN E-COMMERCE
THREE MAIN MODELS
Brick & Mortar/Online
Retailer sells both through a brick-and-mortar storefront and online channel
Things to consider:
● O...
Pick-Up or Digital Only
Retailer sells through a storefront and online channel, but doesn’t ship
Things to consider:
● Pro...
Online Only
Retailer sells items only online and ships
Things to consider:
● No storefront needed - low overhead costs
● S...
DEFINE
YOUR GOALS
1
Define your goals
Drive foot traffic
Expand product selection
Leverage cross-channel selling
Increase customer engagement
...
DECIDE
HOW TO SELL
2
▪ Large marketplaces
▪ Niche marketplaces
▪ Off-the-shelf tools
▪ Custom website
▪ Social media
Decide how
to sell online
Each e-commerce option has some pros
Large
Marketplace
(Amazon)
Niche
Marketplace
(Etsy)
Off-the-shelf
(Shopify)
Custom
Si...
As well as some cons
Large
Marketplace
(Amazon)
Niche
Marketplace
(Etsy)
Off-the-shelf
(Shopify)
Custom
Site
(Consultant)
...
ESTABLISH
3
POLICIES & PROCESSES
Establish policies and process before you start
▪ What product will you sell?
○ Same as in-store, completely different fro...
Establish policies and process before you start
▪ Where are you storing these products and fulfilling from?
○ Who will shi...
Establish policies and process before you start
▪ Service and returns
○ Who will handle customer service calls, emails, an...
4
CREATE
YOUR BUDGET
Create your budget to sell online
Storage &
Maintenance
Marketing/
Advertising
TimeStart-Up
True Investment $
Start-Up
▪ Start-up costs vary based upon selected method
○ E-commerce platform
○ Images, product info
Storage & Maintenance
▪ Variety of costs fall into this category
○ Payment processing fees can be 1-3%
○ Image storage or ...
Marketing/Advertising
▪ Promotional activities
▪ Advertising
▪ SEO
Time (Opportunity Cost)
▪ Time commitment per month to keep the products and
catalog updated
○ Will you have to hire someo...
Shoppers who buy from a
business both in-store and
online have a 30% higher
lifetime value than those
who shop using only ...
4 STEPS
DEFINE YOUR GOALS
DECIDE HOW TO SELL
ESTABLISH POLICIES & PROCEDURES
CREATE YOUR BUDGET
1
2
3
4
Questions?
Don’t forget to register for our next two webinars!
E-Commerce: 4 Steps to Start Selling Online
Nächste SlideShare
Wird geladen in …5
×

E-Commerce: 4 Steps to Start Selling Online

1.054 Aufrufe

Veröffentlicht am

In this webinar, you'll learn the four steps to get started with e-commerce (on a small or large scale) and selling options beyond the typical website store. Consumers demand shopping options. Small businesses must consider selling online to complement their in-store offering.

Veröffentlicht in: Marketing
  • A 7 Time Lotto Winner Stepped Up to Share His Secrets With YOU ●●● http://t.cn/Airf5UFH
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Unlock Her Legs(Official) $69 | Get 90% Off + 8 Special Bonus? ♥♥♥ http://ishbv.com/unlockher/pdf
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • ★★ How Long Does She Want You to Last? ★★ A recent study proved that the average man lasts just 2-5 minutes in bed (during intercourse). The study also showed that many women need at least 7-10 minutes of intercourse to reach "The Big O" - and, worse still... 30% of women never get there during intercourse. Clearly, most men are NOT fulfilling there women's needs in bed. Now, as I've said many times - how long you can last is no guarantee of being a GREAT LOVER. But, not being able to last 20, 30 minutes or more, is definitely a sign that you're not going to "set your woman's world on fire" between the sheets. Question is: "What can you do to last longer?" Well, one of the best recommendations I can give you today is to read THIS report. In it, you'll discover a detailed guide to an Ancient Taoist Thrusting Technique that can help any man to last much longer in bed. I can vouch 100% for the technique because my husband has been using it for years :) Here's the link to the report ●●● http://ishbv.com/rockhardx/pdf
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

E-Commerce: 4 Steps to Start Selling Online

  1. 1. E-COMMERCE 4 STEPS TO START SELLING ONLINE
  2. 2. E-commerce now accounts for 7.4% of total retail sales, which is a 14% increase from 2014 to 2015. -- U.S. Census Bureau
  3. 3. More e-commerce traffic comes through mobile devices than PCs. -Shopify
  4. 4. Those who shop via mobile spend 66% more than shoppers who buy only in store. -SmartInsights
  5. 5. WHAT’S HAPPENING IN E-COMMERCE
  6. 6. THREE MAIN MODELS
  7. 7. Brick & Mortar/Online Retailer sells both through a brick-and-mortar storefront and online channel Things to consider: ● Only sell most popular items online (or heavily stocked products) ● Sell a custom/specialty line of products online to reach larger customer base ● Vendor drop shipping ● Storage costs of additional inventory ● Shipping methods and costs
  8. 8. Pick-Up or Digital Only Retailer sells through a storefront and online channel, but doesn’t ship Things to consider: ● Provides customers online shopping opportunity without a lot of the planning/execution ● No need to worry about shipping or returns ● Increases customer lifetime value by 30% (according to Google) ● Sell gift cards or classes online that can be printed
  9. 9. Online Only Retailer sells items only online and ships Things to consider: ● No storefront needed - low overhead costs ● Still need to consider storage costs or third-party fulfillment ● Need to compete more on originality than price
  10. 10. DEFINE YOUR GOALS 1
  11. 11. Define your goals Drive foot traffic Expand product selection Leverage cross-channel selling Increase customer engagement Increase revenue through a new source or further grow income by improving your existing online store
  12. 12. DECIDE HOW TO SELL 2
  13. 13. ▪ Large marketplaces ▪ Niche marketplaces ▪ Off-the-shelf tools ▪ Custom website ▪ Social media Decide how to sell online
  14. 14. Each e-commerce option has some pros Large Marketplace (Amazon) Niche Marketplace (Etsy) Off-the-shelf (Shopify) Custom Site (Consultant) Social Media (Facebook) Pros Millions of eyeballs and strong searchability Specialty focus can reduce need to compete on price Plenty of flexibility and customization Lots of built-in functionality and integrations with other valuable tools Total control of your entire site and its functionality Can be built to integrate with your POS Reach customers where they’re spending time
  15. 15. As well as some cons Large Marketplace (Amazon) Niche Marketplace (Etsy) Off-the-shelf (Shopify) Custom Site (Consultant) Social Media (Facebook, Pinterest) Cons Competing with hundreds or thousands means lowest price usually wins Not connected to your POS A niche site may not exist for your vertical Not connected to your POS Not connected to your POS - extra to connect it Can be very expensive Additional costs for any updates Tied to that consultant Can’t sell directly through most platforms Still young and unproven
  16. 16. ESTABLISH 3 POLICIES & PROCESSES
  17. 17. Establish policies and process before you start ▪ What product will you sell? ○ Same as in-store, completely different from in-store, or a combination?
  18. 18. Establish policies and process before you start ▪ Where are you storing these products and fulfilling from? ○ Who will ship the orders (you, the manufacturer, or a 3rd party)? ○ Will you stock the items in your store and fulfill the orders yourself? Who specifically will handle this task? ○ How will you keep track of inventory?
  19. 19. Establish policies and process before you start ▪ Service and returns ○ Who will handle customer service calls, emails, and online chat (especially after hours)? ○ What is your return and exchange policy? ○ Can online customers return to store? ○ What will you do for the customer if the order is damaged in transit?
  20. 20. 4 CREATE YOUR BUDGET
  21. 21. Create your budget to sell online Storage & Maintenance Marketing/ Advertising TimeStart-Up True Investment $
  22. 22. Start-Up ▪ Start-up costs vary based upon selected method ○ E-commerce platform ○ Images, product info
  23. 23. Storage & Maintenance ▪ Variety of costs fall into this category ○ Payment processing fees can be 1-3% ○ Image storage or SKU limits ○ Warehouse costs ○ Fulfillment costs ○ Shipping (materials, postage)
  24. 24. Marketing/Advertising ▪ Promotional activities ▪ Advertising ▪ SEO
  25. 25. Time (Opportunity Cost) ▪ Time commitment per month to keep the products and catalog updated ○ Will you have to hire someone? ○ What work will this replace for you or existing employee?
  26. 26. Shoppers who buy from a business both in-store and online have a 30% higher lifetime value than those who shop using only one channel. -- Google
  27. 27. 4 STEPS DEFINE YOUR GOALS DECIDE HOW TO SELL ESTABLISH POLICIES & PROCEDURES CREATE YOUR BUDGET 1 2 3 4
  28. 28. Questions? Don’t forget to register for our next two webinars!

×